I'm Iana, a Brand Designer and Art Director with a passion for shaping identities and crafting cohesive experiences across channels. I partner with startups and growing teams to conceive and produce brand assets, identity systems, and compelling product design. I thrive in collaborative environments, leading design initiatives and helping teams translate complex ideas into clear, visually appealing solutions. Throughout my career I have led design teams, recruited talent, and aligned visual language with business goals. I enjoy turning concepts into tangible outcomes—brand identities, motion graphics, product interfaces, and multichannel campaigns that resonate with audiences and drive measurable impact.

Iana Peiu

I'm Iana, a Brand Designer and Art Director with a passion for shaping identities and crafting cohesive experiences across channels. I partner with startups and growing teams to conceive and produce brand assets, identity systems, and compelling product design. I thrive in collaborative environments, leading design initiatives and helping teams translate complex ideas into clear, visually appealing solutions. Throughout my career I have led design teams, recruited talent, and aligned visual language with business goals. I enjoy turning concepts into tangible outcomes—brand identities, motion graphics, product interfaces, and multichannel campaigns that resonate with audiences and drive measurable impact.

Next availability:
January 15, 2026

I’m Iana, a Brand Designer and Art Director with a passion for shaping identities and crafting cohesive experiences across channels. I partner with startups and growing teams to conceive and produce brand assets, identity systems, and compelling product design. I thrive in collaborative environments, leading design initiatives and helping teams translate complex ideas into clear, visually appealing solutions.

Throughout my career I have led design teams, recruited talent, and aligned visual language with business goals. I enjoy turning concepts into tangible outcomes—brand identities, motion graphics, product interfaces, and multichannel campaigns that resonate with audiences and drive measurable impact.

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Language

English
Fluent
French
Intermediate
Portuguese
Fluent
Romanian, Moldavian, Moldovan
Intermediate
Russian
Beginner

Work Experience

Freelance Brand Designer
July 1, 2020 - October 1, 2021
Conceived and produced a wide range of assets, supporting existing design teams or designing new visual identities for brands. Clients included Heal, Trustpair, Stēto (Mozza), Alias (Mozza), Qlip.ai (Mozza), Spiko (Mozza), JobTeaser, Pianity, Qonto, Prélude, Inoui Studio.
Freelance Brand Designer at Trustpair
September 1, 2023 - December 1, 2024
Collaborated with Trustpair's team for a long freelance mission, helping implement a new brand identity across all channels within four months with two designers, including a Product Designer.
Lead Brand Designer at Pianity
October 1, 2021 - December 1, 2022
Led the design team, developed the brand identity and ensured coherence across all communication assets. Oversaw product design alignment with the brand and recruited new talent.
Brand Designer at Virtuo
April 1, 2019 - September 1, 2020
Developed and reflected the brand's personality across all media. Conceived and produced assets (campaigns, videos, banners, social templates, motion animations) for four markets (France, Belgium, UK, Spain) with consistent approach.
Graphic Designer at AB Tasty
July 1, 2017 - March 1, 2019
Developed a new set of brand guidelines and collaborated with CS, Sales, Product, and Event teams to design and produce assets for marketing and events, including Conversion Summit visuals.
Graphic Designer at The Cool Republic
August 1, 2016 - February 1, 2017
Collaborated with the Art Director on developing and applying a new identity to the e-commerce concept store's digital communications, focusing on typography and iconography.
Brand Designer Freelance at Qonto
November 1, 2020 - September 30, 2021

Education

Erasmus Program - Graphic Department at Art Academy of Latvia
September 1, 2015 - December 8, 2025
Communication Design at Faculty of Fine Arts, University of Lisbon
September 1, 2011 - December 8, 2025
Design, Ceramics and Sculpture (EU level 4) at Colégio de São Miguel
September 1, 2009 - December 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail