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I’m a marketing strategist with a passion for executing campaigns that engage audiences. With experience in brand management, digital communication, and corporate communications, I specialise in developing marketing strategies that enhance brand awareness, boost engagement, and drive results. I enjoy bringing brands to life through clear storytelling and data-driven insights, and I’ve worked on PR communications by preparing press materials, coordinating distribution, and monitoring media coverage to support brand visibility. If you're looking for someone equal parts creative and analytical, I'm your go-to person!…I’m a marketing strategist with a passion for executing campaigns that engage audiences. With experience in brand management, digital communication, and corporate communications, I specialise in developing marketing strategies that enhance brand awareness, boost engagement, and drive results. I enjoy bringing brands to life through clear storytelling and data-driven insights, and I’ve worked on PR communications by preparing press materials, coordinating distribution, and monitoring media coverage to support brand visibility. If you're looking for someone equal parts creative and analytical, I'm your go-to person!

Peksha Bafna

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I’m a marketing strategist with a passion for executing campaigns that engage audiences. With experience in brand management, digital communication, and corporate communications, I specialise in developing marketing strategies that enhance brand awareness, boost engagement, and drive results. I enjoy bringing brands to life through clear storytelling and data-driven insights, and I’ve worked on PR communications by preparing press materials, coordinating distribution, and monitoring media coverage to support brand visibility. If you're looking for someone equal parts creative and analytical, I'm your go-to person!…I’m a marketing strategist with a passion for executing campaigns that engage audiences. With experience in brand management, digital communication, and corporate communications, I specialise in developing marketing strategies that enhance brand awareness, boost engagement, and drive results. I enjoy bringing brands to life through clear storytelling and data-driven insights, and I’ve worked on PR communications by preparing press materials, coordinating distribution, and monitoring media coverage to support brand visibility. If you're looking for someone equal parts creative and analytical, I'm your go-to person!

Available to hire

I’m a marketing strategist with a passion for executing campaigns that engage audiences. With experience in brand management, digital communication, and corporate communications, I specialise in developing marketing strategies that enhance brand awareness, boost engagement, and drive results.

I enjoy bringing brands to life through clear storytelling and data-driven insights, and I’ve worked on PR communications by preparing press materials, coordinating distribution, and monitoring media coverage to support brand visibility. If you’re looking for someone equal parts creative and analytical, I’m your go-to person!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Work Experience

Working Student Branding & Global Communication at Simon Kucher (Consulting firm)

July 1, 2025 - Present

Drafted and edited press releases for corporate awards and executive announcements, contributing to a 15% increase in media coverage; planned content strategies for the CEO’s LinkedIn to boost leadership thought and achieved a 25% engagement growth; tracked KPIs (reach, engagement rate, CTR) and media coverage uplift; prepared quarterly PR performance analyses; conducted competitive benchmarking and social media analysis; evaluated paid partnerships for strategic value; supported translations of press materials and optimization of corporate communication assets.

Working Student Marketing Communication at Kautex Textron (Automotive supplier)

March 1, 2025 - May 1, 2025

Maintained and optimized internal SharePoint pages; planned and executed a social media content calendar driving a 20% increase in audience engagement; managed content scheduling and analytics via Sprout Social; supported planning and execution of corporate events, trade shows, and branding initiatives; designed internal assets using Canva.

Campaign Manager and Content Strategist at Fuaark

June 1, 2023 - May 1, 2024

Planned SEO-optimized content boosting e-commerce visibility with a 30% traffic increase; planned and optimized paid digital campaigns across Meta and Google, improving engagement by 40% and follower growth from 30K to 100K; managed projects with Hootsuite, Notion and Asana; planned campaign strategies and content calendars; curated PR packages and collaborated with influencers; oversaw 50+ photoshoots and video productions to align with brand aesthetics.

Digital Marketing Associate at 9 Islands (Marketing Agency)

January 1, 2022 - May 1, 2023

Managed social media and content strategy for 15+ brands, increasing engagement by 30%; led client communication and project execution; created compelling blog and website content; analyzed market trends via Google Analytics and Meta Insights; optimized ad placements on Meta Ads Manager and Google Ads, improving campaign performance by 25%; used Excel for trend reporting.

Social Media Manager Intern at Astronuts Creative Lab (Marketing Agency)

January 1, 2021 - December 1, 2021

Monitored posting times to ensure content was published as scheduled; helped create simple graphics, stories, and visuals using Canva and Adobe Suite.

Scholarship Associate at CBS University Of Applied Sciences

September 1, 2024 - December 1, 2024

Planned engaging social media content to promote events and encourage student participation; promoted exchange programs; collaborated with the International Office to organize extracurricular events; supported planning and execution of iCBS! cultural events for international students.