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I'm Penelope Day, a motivated and detail-oriented UTS journalism graduate with a strong foundation in storytelling, editing and digital media. I have experience in copywriting, content creation, social media marketing, and client communications across both corporate and creative settings. I'm passionate about ethical fashion, media innovation, and connecting with audiences through compelling content.…I'm Penelope Day, a motivated and detail-oriented UTS journalism graduate with a strong foundation in storytelling, editing and digital media. I have experience in copywriting, content creation, social media marketing, and client communications across both corporate and creative settings. I'm passionate about ethical fashion, media innovation, and connecting with audiences through compelling content.

Penelope Day

Copywriter, Creative Director, Writer, +4

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I'm Penelope Day, a motivated and detail-oriented UTS journalism graduate with a strong foundation in storytelling, editing and digital media. I have experience in copywriting, content creation, social media marketing, and client communications across both corporate and creative settings. I'm passionate about ethical fashion, media innovation, and connecting with audiences through compelling content.…I'm Penelope Day, a motivated and detail-oriented UTS journalism graduate with a strong foundation in storytelling, editing and digital media. I have experience in copywriting, content creation, social media marketing, and client communications across both corporate and creative settings. I'm passionate about ethical fashion, media innovation, and connecting with audiences through compelling content.

Available to hire

I’m Penelope Day, a motivated and detail-oriented UTS journalism graduate with a strong foundation in storytelling, editing and digital media. I have experience in copywriting, content creation, social media marketing, and client communications across both corporate and creative settings.

I’m passionate about ethical fashion, media innovation, and connecting with audiences through compelling content.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Editor at Journals of Love and Literature

June 1, 2024 - October 16, 2025

Edited and proofread essays and creative writing for the magazine’s debut issue. Worked closely with writers to ensure clarity, coherence, and style alignment.

Copywriter at Soft Machine

January 1, 2024 - Present

Develop persuasive, on-brand copy for marketing materials, website content, and email campaigns. Collaborate with the creative team to ensure consistency in tone and messaging.

Editor at FESS Magazine, UTS Fashion Ethics and Sustainability Society

November 1, 2023 - October 16, 2025

Commissioned and edited articles focusing on sustainable fashion and ethical practices. Interviewed creatives and activists, producing long-form features and short-form content. Collaborated with a student editorial team to publish biannual print and online issues.

Research and Marketing Intern at Vacancy Mode

January 1, 2022 - October 16, 2025

Created social media and EDM copy for a design-led fashion label. Assisted in market research and supported marketing campaigns with visual content and trend analysis.

Retail Consultant at AESOP

January 1, 2021 - Present

Deliver tailored customer consultations, aligning product recommendations with individual needs. Oversee administrative tasks including inventory management, client communications, and in-store logistics. Maintain brand integrity through exemplary service and product knowledge.

Founder and Creative Director at ManlyBarbie

January 1, 2020 - Present

Manage end-to-end operations of a niche fashion business including sourcing, styling, photography, and marketing. Develop and execute social media strategies across Instagram and TikTok. Build strong customer relationships through personalised service and community engagement.