Available to hire
Data-driven content marketer with 11 years of experience in content marketing, within a total of 16 years in marketing communications. Skilled at using analytics to guide strategy and optimize performance. Passionate about crafting content that drives measurable growth and engagement.
Skills
Experience Level
Expert
Language
Korean
Fluent
English
Fluent
Work Experience
Freelancer at Outlier Remote
April 1, 2024 - November 3, 2025Freelance contributor for Oracle Top Contributors. Analyzed Korean-language responses generated by large language models and provided English evaluations focusing on response quality, fluency, accuracy, writing quality, instruction adherence, and cultural relevance. Created diverse conversations and wrote English comparisons and analyses with prompts.
Korea Market Manager at Wild News at Hooked Protocol
August 20, 2023 - August 20, 2023Launched and localized a news app to educate and engage users on cryptocurrency, Web 3.0, and Hooked Protocol.
Korea Market Manager at Newsbreak
September 20, 2022 - September 20, 2022Developed data-driven push strategies by analyzing user behavior across news categories, driving substantial user growth and achieving top ranking in Google Play Korea.
Marketing Director at MBA POINT
March 1, 2021 - March 1, 2021Achieved revenue growth by developing and executing high-end consumer marketing strategies using luxury-lifestyle insights, and crafting online creative messages for online communities, SNS, search, and emails to attract new customers.
Director, Media & Strategy Planning at McCann Erickson Korea
June 2, 2016 - June 2, 2016Led digital marketing content strategy for product launches, featuring celebrities to target multiple markets across Asia. Managed a global media team for TV, print, digital, and sponsorships including EPL, MLB, NCAA and other events.
Director, Media & Strategy Planning at Mindshare Korea
October 1, 2015 - October 1, 2015Directed media strategy and planning, leading major campaigns such as Clash of Clans launch in Korea with TV storytelling; developed integrated media plans for Red Bull and Dyson, achieving top sales performance.
Assistant Manager, Media Planning at Carat Korea
July 1, 2013 - July 1, 2013Created city-dominant offline and online campaigns (e.g., H&M) and developed strategies for GM to localize global plans and maximize Paid-Owned-Earned media impact.
Assistant Manager, Brand Communications at Canon Korea
June 1, 2010 - June 1, 2010Developed integrated on- and offline communications strategies; organized product launches and events with media and Canon distributors.
Education
Bachelor of Arts in Advertising at Michigan State University
January 11, 2030 - December 1, 2005Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Skills
Experience Level
Expert
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