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Hi, I’m Perlyn Tan, a strategic digital transformation consultant focused on turning insights into actionable initiatives. I help organizations navigate CX, digital strategy, and data-driven decision making across government, retail, and telecommunications. With 13+ years of experience, I’ve led large-scale programs at Capgemini (Frog) and Aeqlia, designing CX strategies, service design, user research, and leadership development through executive education and business simulations. I’m passionate about bridging strategy and execution to drive measurable performance improvements.…Hi, I’m Perlyn Tan, a strategic digital transformation consultant focused on turning insights into actionable initiatives. I help organizations navigate CX, digital strategy, and data-driven decision making across government, retail, and telecommunications. With 13+ years of experience, I’ve led large-scale programs at Capgemini (Frog) and Aeqlia, designing CX strategies, service design, user research, and leadership development through executive education and business simulations. I’m passionate about bridging strategy and execution to drive measurable performance improvements.

Perlyn Tan

UX Designer, Product Designer, Marketing Consultant, +3

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Hi, I’m Perlyn Tan, a strategic digital transformation consultant focused on turning insights into actionable initiatives. I help organizations navigate CX, digital strategy, and data-driven decision making across government, retail, and telecommunications. With 13+ years of experience, I’ve led large-scale programs at Capgemini (Frog) and Aeqlia, designing CX strategies, service design, user research, and leadership development through executive education and business simulations. I’m passionate about bridging strategy and execution to drive measurable performance improvements.…Hi, I’m Perlyn Tan, a strategic digital transformation consultant focused on turning insights into actionable initiatives. I help organizations navigate CX, digital strategy, and data-driven decision making across government, retail, and telecommunications. With 13+ years of experience, I’ve led large-scale programs at Capgemini (Frog) and Aeqlia, designing CX strategies, service design, user research, and leadership development through executive education and business simulations. I’m passionate about bridging strategy and execution to drive measurable performance improvements.

Available to hire

Hi, I’m Perlyn Tan, a strategic digital transformation consultant focused on turning insights into actionable initiatives. I help organizations navigate CX, digital strategy, and data-driven decision making across government, retail, and telecommunications.

With 13+ years of experience, I’ve led large-scale programs at Capgemini (Frog) and Aeqlia, designing CX strategies, service design, user research, and leadership development through executive education and business simulations. I’m passionate about bridging strategy and execution to drive measurable performance improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Head of Growth & CX at Aeqlia

January 1, 2025 - Present

At Aeqlia (2025-Present), designs and facilitates executive education programs and business simulations that enable leaders and teams to practise future-fit skills, data-driven decision-making, collaboration, and problem-solving in realistic scenarios. Focuses on designing simulations that reflect real workplace challenges, allowing participants to see the impact of their choices and develop skills that translate into performance. Works closely with executives and teams to embed analytics and strategic thinking into real-world business challenges, helping organizations become more agile, collaborative, and ready for the evolving world of work.

CX Strategy & Research Team Lead at Capgemini (Frog division)

July 4, 2022 - July 31, 2024

Formally at Frog, Capgemini (2022-2024), leading the CX Strategy & Research Team, worked on CX transformation, service design, user research, journey mapping, technology roadmapping, and business strategy. Key projects include: JTC: Delivered complete CX transformation with 100% process digitalization, 4.7/5 customer satisfaction, and automated business processes. Luckin Coffee: Designed global mobile app and loyalty strategy for Singapore and Southeast Asia market entry. Louis Vuitton: Led global social commerce research and strategy for Fashion & Beauty, identifying new channel growth opportunities.