Available to hire
I’m Perniya, a multimedia producer and a visual storyteller with a passion for turning ideas into compelling visual narratives. My work sits at the intersection of creativity and strategy where I shape human stories that connect. I have produced, directed, and edited videos that are people-driven, conducted interviews where people tell their stories themselves, and edited them in a way that is compelling for the audience. I believe stories land deeper when they are told with people, not just about them.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Multimedia Producer and Visual Content Strategist at Humeira Enlightens
July 1, 2023 - September 30, 2024Led end-to-end production lifecycle for branded visual storytelling projects, including concept development, scripting, filming, and post-production with a focus on socially-driven narratives. Managed production schedules, collaborated with subject-mmatter experts and marketing leads, and supervised editing workflows to deliver content under tight deadlines. Built visuals aligned with platform formats for Instagram and TikTok, working with creative directors and photographers to craft emotionally resonant stories.
Content Creator at Rocket Internet
March 1, 2021 - June 30, 2022Conceptualized and produced high-quality video content for Rocket Internet's portfolio of e-commerce ventures. Collaborated with designers, videographers, and editors to create compelling visuals and storytelling. Built efficient workflows to produce multiple videos per week, from scripting and pre-production to shooting and editing, ensuring platform-fit post-production.
Digital Content Producer & Video Editor at Cheeta y.pk
July 1, 2022 - July 31, 2023Led full production lifecycle for branded visuals, including concept development, scripting, filming, and post-production for Cheeta y’s campaigns. Produced promotional spots, product explainers, and lifestyle storytelling for Instagram and YouTube. Coordinated with writers, directors, and designers to deliver high-quality content on tight deadlines; organized shot lists, casting, and production checklists.
Education
MA Journalism at University of the Arts London
January 1, 2024 - December 31, 2025BA Media at Coventry University
January 1, 2022 - December 31, 2023BS Social Sciences at Lahore School of Economics
January 1, 2018 - December 31, 2021MPhil in Industrial Systems at Gonville & Caius College, Cambridge
January 11, 2030 - May 4, 2026Qualifications
Industry Experience
Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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