Available to hire
I design experiences that feel effortless, and deliver measurable impact.
By combining design thinking, user empathy, and business insight, I turn complex problems into elegant, accessible solutions.
My work has enhanced engagement, usability, and conversion across industries from hospitality to e-commerce, impacting thousands of daily users.
Certified in design thinking and skilled in data-driven decision-making, I bridge creativity and analytics to craft products that win trust, scale seamlessly, and outperform expectations.
I thrive in collaborative environments, where candid feedback fuels better ideas and sharper results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
UX/UI Designer at Rivaago
July 31, 2023 - Present- Led end-to-end UI design for Rivaago’s web and mobile experiences, translating product strategy and user research into responsive, high-fidelity Figma mockups and interactive prototypes for rapid validation and developer handoff.
- Built an adaptive Figma design system and style guide, design tokens, responsive components, and usage docs to standardize visuals and interactions across web and mobile and speed up MVP iterations.
- Partnered with product, engineering, and UX research to convert qualitative and quantitative insights into prioritized UI solutions; defined acceptance criteria and collaborated on sprint planning to ensure implementation fidelity.
- Produced multiple rapid concept explorations and timeboxed iterations, presenting trade-off backed options to stakeholders and refining direction based on findings and business goals.
- Delivered pixel-perfect specs, interaction states, and accessible patterns with developer-ready assets and QA support to reduce rework and ensure on-brand implementation.
UX Designer at Commerce Dynamics
June 28, 2023 - August 20, 2025Led user research and validation efforts, conducting interviews, usability tests, and feedback sessions to ensure designs addressed real user pain points and exceeded customer expectations. Spearheaded the redesign of IHG's marketplace platform through user research and data-driven design enhancements, generating over 2K+ daily unique visitors within the first month. Designed and implemented a new onboarding flow for Total Wine & More Rewards Program, reducing initial friction and achieving a 56.89% growth in active users in 3 months. Collaborated closely with developers, effectively communicating design decisions and adopting a persona-driven design approach, ensuring seamless execution of UX strategies. Refined and contributed to the design system by developing reusable components and patterns that streamlined the design process, ensuring consistency and efficiency across the product. Managed multiple design projects simultaneously, balancing priorities, meeting shifting deadlines, a
Education
Interactive Media Design at Seneca College
January 1, 2016 - October 1, 2017Bachelors in Computer Science at Indus University
July 1, 2009 - June 1, 2013Qualifications
Google UX Design Professional Certificate
June 1, 2023 - September 1, 2023Industry Experience
Travel & Hospitality, Retail, Software & Internet, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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