product designer at iwocaPay and iwoca

In iwocaPay, ( a B2B payments product and seed startup within iwoca) I worked closely with the senior product designer, product manager, marketing lead and FE and BE engineers. I helped redesign the iwocaPay payments flow, which led to a 100% self-serve rate, a 27% increase in conversion, and a significantly faster sign-up time. Helped redesign our seller’s payment history page, leading to positive seller feedback, use of new features, and a higher active dwell time on the page. Helped create social media content for our marketing team. After moving to the core company iwoca I worked with the core company’s sign-up funnel team. Closely tied to the product manager, Head of all funnel teams, lead front-end engineer, data analysts, and various ops when required to research, ideate, test, and ship solutions. Researched and designed a new eligibility page, showing customers a potential offer. This increased our main success metric (DC rate) by 17% for high-revenue companies and 51% for loans over a 2-year duration. Researched and redesigned our ‘Trading history page’ leading to a 7% increase in DC rate, documents submitted, and an increase in customers using Open banking (our preferred method for the customer to share banking data). Researched and redesigned our ‘Truelayer Open Banking API’ flow, which significantly increased users adopting open banking.

Product Designer (Contract) at Capco (on assignment for major global payments provider)

Asynchronously collaborated with global teams on a short 2-month project to improve internal-facing sales tools. Designed a team-facing analytics dashboard to track dwell times, drop-off rates, and event/click activity; redesigned product cards for scalability; conducted a UX audit of two sales tools with actionable recommendations.

Freelance UX/UI Designer at Self-Employed / Travel Break

Spent eight months traveling across Asia and South America, focusing on personal growth and exploration. Initiated two mobile app passion projects (Riddim and Wordsmith) and completed targeted freelance design deliverables.

Product Designer at iwoca

Member of the core sign-up funnel team; partnered with PM, Head of funnel teams, lead front-end engineer, data analysts, and ops to research, ideate, test, and ship improvements. Key outcomes include a new eligibility page increasing DC rate (17% for high-revenue companies, 51% for loans over 2 years), a redesign of the Trading History page increasing DC rate and Open Banking adoption, and improvements to the Truelayer Open Banking API flow.

Junior Product Designer (Part-time Freelance) at Grantify

Optimised the UX and UI of the landing page and booking flow to increase conversion.

Head Coach at National Deaf Children's Society

Head coach managing 12 fundraising teams in the south of England; oversaw KPIs and line-managed four regional managers; conducted interviews and training, helped design the training process, and presented monthly KPI updates to stakeholders.

Sales / Event Lead at Vanity Studios / Picture House

Commission-only role leading two teams at event spaces selling beauty products; direct sales and B2B prospecting.