Available to hire
Hi, I’m Vlad Petrescu, a UI/UX designer based in Bucharest, Romania. Over the past 2 years I’ve focused on video editing and short-form video strategy, while applying user-centered design to craft intuitive interfaces and scalable design systems. I’m passionate about blockchain and Web3 and have contributed creative expertise to several startups in this space.
My UX practice combines design thinking with analytics to improve engagement and conversions. I enjoy collaborating with multidisciplinary teams to turn ideas into polished, user-friendly products across web and mobile.
Skills
Experience Level
Work Experience
Senior UI/UX Designer at Insurance Supermarket International Canada
December 1, 2023 - October 23, 2025Led user research, usability testing, and journey mapping to optimize customer experiences; designed interactive prototypes and scalable design systems using Figma and Adobe XD; collaborated with cross-functional teams to align user needs with business objectives; improved engagement rates by 20% through analytics-informed iterations; led design reviews and workshops to ensure alignment.
UI/UX Designer at elefant.ro
March 1, 2018 - October 23, 2025Conducted UX research and usability testing for the e-commerce platform; designed mobile-first, responsive interfaces improving navigation and checkout flows; collaborated with developers to ensure pixel-perfect implementation; developed and maintained the platform’s design system for consistent user experience.
Art Director at Oval 360 Marketing
June 1, 2017 - October 23, 2025Directed creative development of marketing campaigns from concept to execution; led brainstorming and client presentations, ensuring visual consistency and impact; supervised the design and production of print, digital, and social media assets.
Graphic Designer at Theme Junky
February 1, 2016 - October 23, 2025Designed mobile themes and interfaces for Android and iOS applications; partnered with developers to ensure accurate implementation of UI assets.
Graphic Designer / DTP at Student Plot
May 1, 2014 - October 23, 2025Produced layouts and visuals for print materials and promotional designs; managed production timelines and delivered high-quality outputs.
Education
Bachelor's Degree in Marketing at Universitatea Spiru Haret din Bucuresti
January 1, 2007 - January 1, 2010High School Diploma, Technical at Grup Scolar Industrial de Petrol Campina
January 1, 2003 - January 1, 2007Qualifications
Industry Experience
Financial Services, Retail, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
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