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I am a results-driven strategist with 10+ years of leadership experience across sales, marketing, community development, and wellness education. I excel at scaling inside sales teams, strengthening customer retention, and creating digital programs that drive engagement and revenue. Known for blending high-performance sales expertise with a unique background in habit coaching, grief support, and community leadership, I adapt strategically to deliver measurable outcomes. I thrive in collaborative environments and am committed to delivering tangible, data-driven results through inclusive leadership and creative problem solving.…I am a results-driven strategist with 10+ years of leadership experience across sales, marketing, community development, and wellness education. I excel at scaling inside sales teams, strengthening customer retention, and creating digital programs that drive engagement and revenue. Known for blending high-performance sales expertise with a unique background in habit coaching, grief support, and community leadership, I adapt strategically to deliver measurable outcomes. I thrive in collaborative environments and am committed to delivering tangible, data-driven results through inclusive leadership and creative problem solving.

Lara Pettit

Marketing Strategist, Brand Strategist, Content Creator, +3

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I am a results-driven strategist with 10+ years of leadership experience across sales, marketing, community development, and wellness education. I excel at scaling inside sales teams, strengthening customer retention, and creating digital programs that drive engagement and revenue. Known for blending high-performance sales expertise with a unique background in habit coaching, grief support, and community leadership, I adapt strategically to deliver measurable outcomes. I thrive in collaborative environments and am committed to delivering tangible, data-driven results through inclusive leadership and creative problem solving.…I am a results-driven strategist with 10+ years of leadership experience across sales, marketing, community development, and wellness education. I excel at scaling inside sales teams, strengthening customer retention, and creating digital programs that drive engagement and revenue. Known for blending high-performance sales expertise with a unique background in habit coaching, grief support, and community leadership, I adapt strategically to deliver measurable outcomes. I thrive in collaborative environments and am committed to delivering tangible, data-driven results through inclusive leadership and creative problem solving.

Available to hire

I am a results-driven strategist with 10+ years of leadership experience across sales, marketing, community development, and wellness education. I excel at scaling inside sales teams, strengthening customer retention, and creating digital programs that drive engagement and revenue.

Known for blending high-performance sales expertise with a unique background in habit coaching, grief support, and community leadership, I adapt strategically to deliver measurable outcomes. I thrive in collaborative environments and am committed to delivering tangible, data-driven results through inclusive leadership and creative problem solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Owner at Unshines LLC

January 1, 2020 - Present

Founder and leader of a virtual women's empowerment community focused on shining 1% brighter every day. Built and led a thriving community with hundreds of active members; Created digital courses, guides, and wellness resources generating recurring revenue; Managed all marketing, branding, and content strategy across social platforms; Led virtual and in-person events focused on grief support, habit-building, and lifestyle wellness; Developed community engagement systems that improved acquisition, retention, and daily participation.

Sales and Marketing Strategist at LT Harris

January 1, 2025 - Present

Supported sales, marketing, and retention across ATM processing, credit card services, and real estate lines; Developed outreach and communication strategies to increase customer lifetime value; Assisted with profit and retention initiatives; Ensured alignment of campaigns with revenue goals.

Vice President of Sales at Allegiance

January 1, 2019 - January 1, 2020

Recruited, trained, and managed a 15-person inside sales team; Built CRM workflows, reporting structures, training processes, and lead management systems; Led strategy development that improved conversion rates and strengthened customer retention; Navigated early COVID disruptions while maintaining team performance and operational continuity.

Vice President of Sales at Payment Alliance International (now Brinks)

January 1, 2011 - January 1, 2019

Scaled the inside sales team from 15 to 40 representatives; Consistently ranked as top-performing sales rep prior to executive promotion; Managed national and strategic accounts including banks, wholesalers, and associations; Identified revenue opportunities within existing product lines, driving long-term growth; Supported sales operations leading into the company’s acquisition.

Vice President of Sales at Alliance

January 1, 2019 - January 1, 2020

Recruited, trained, and managed a 15-person inside sales team within 30 days. Built CRM workflows, reporting structures, training processes, and lead management systems. Led strategy development that improved conversion rate and strengthened customer retention. Navigated early COVID disruptions while maintaining team performance and operational continuity.