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I’m Pedro Müller, a global campaign and growth leader based in Barcelona with 10+ years designing and running integrated, multi-channel B2B programs that turn product moments into measurable pipeline and brand impact. I’ve led demand generation and lifecycle marketing efforts across paid media, email, content, events, and partnerships—building repeatable campaign playbooks and scaling execution with AI-assisted workflows. Across regions (NAM, EMEA, LATAM), I’ve partnered closely with product, sales, and leadership to translate go-to-market strategy into pipeline results, using ICP definition, intent/signal-based segmentation, and data-driven positioning. Highlights include driving a GPT-4 product launch that generated 15,000 waitlist signups and building a startup program that grew ARR by 146% year over year.…I’m Pedro Müller, a global campaign and growth leader based in Barcelona with 10+ years designing and running integrated, multi-channel B2B programs that turn product moments into measurable pipeline and brand impact. I’ve led demand generation and lifecycle marketing efforts across paid media, email, content, events, and partnerships—building repeatable campaign playbooks and scaling execution with AI-assisted workflows. Across regions (NAM, EMEA, LATAM), I’ve partnered closely with product, sales, and leadership to translate go-to-market strategy into pipeline results, using ICP definition, intent/signal-based segmentation, and data-driven positioning. Highlights include driving a GPT-4 product launch that generated 15,000 waitlist signups and building a startup program that grew ARR by 146% year over year.

Pedro Müller

Marketing Strategist, Growth Marketer, Product Marketer, +6

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I’m Pedro Müller, a global campaign and growth leader based in Barcelona with 10+ years designing and running integrated, multi-channel B2B programs that turn product moments into measurable pipeline and brand impact. I’ve led demand generation and lifecycle marketing efforts across paid media, email, content, events, and partnerships—building repeatable campaign playbooks and scaling execution with AI-assisted workflows. Across regions (NAM, EMEA, LATAM), I’ve partnered closely with product, sales, and leadership to translate go-to-market strategy into pipeline results, using ICP definition, intent/signal-based segmentation, and data-driven positioning. Highlights include driving a GPT-4 product launch that generated 15,000 waitlist signups and building a startup program that grew ARR by 146% year over year.…I’m Pedro Müller, a global campaign and growth leader based in Barcelona with 10+ years designing and running integrated, multi-channel B2B programs that turn product moments into measurable pipeline and brand impact. I’ve led demand generation and lifecycle marketing efforts across paid media, email, content, events, and partnerships—building repeatable campaign playbooks and scaling execution with AI-assisted workflows. Across regions (NAM, EMEA, LATAM), I’ve partnered closely with product, sales, and leadership to translate go-to-market strategy into pipeline results, using ICP definition, intent/signal-based segmentation, and data-driven positioning. Highlights include driving a GPT-4 product launch that generated 15,000 waitlist signups and building a startup program that grew ARR by 146% year over year.

Available to hire

I’m Pedro Müller, a global campaign and growth leader based in Barcelona with 10+ years designing and running integrated, multi-channel B2B programs that turn product moments into measurable pipeline and brand impact. I’ve led demand generation and lifecycle marketing efforts across paid media, email, content, events, and partnerships—building repeatable campaign playbooks and scaling execution with AI-assisted workflows.

Across regions (NAM, EMEA, LATAM), I’ve partnered closely with product, sales, and leadership to translate go-to-market strategy into pipeline results, using ICP definition, intent/signal-based segmentation, and data-driven positioning. Highlights include driving a GPT-4 product launch that generated 15,000 waitlist signups and building a startup program that grew ARR by 146% year over year.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Sr. Director, Integrated Marketing Campaigns at Apollo.io

April 1, 2025 - July 1, 2025

Directed integrated multi-channel campaigns across paid, email, content, and partner channels for a PLG-to-sales-led B2B audience. Owned campaign performance targets and executive reporting cadence. Built mid-funnel outbound motion by connecting intent data with enrichment and sequencing, feeding directly into pipeline creation and enabling earlier funnel activity to support sales. Converted product usage signals into sales-ready campaign targeting through partners and activation programs with tight feedback loops into the sales organization.

Senior Director, Integrated Marketing Campaigns at Apollo

April 1, 2025 - July 1, 2025

Led end-to-end integrated marketing campaigns across digital and offline channels to drive pipeline growth. Managed cross-functional campaign execution including content, demand generation, events, and customer marketing. Developed data-driven strategies to acquire and retain customers, optimizing campaign performance and ROI. Built scalable marketing programs targeting enterprise and mid-market segments in North America and LATAM.

Fractional Head of Marketing & Growth at Muller Consulting

March 1, 2024 - Present

Partner with early-stage B2B companies to design and run end-to-end integrated campaigns from scratch, including content, paid media, events, and direct mail. Own campaign targeting and execution work across the full funnel: ICP definition, intent and signal-based segmentation, and AI-assisted enrichment using Claude and Clay. Build actionable, repeatable campaign playbooks and AI-driven workflows to scale output without scaling headcount, translating product value into buyer-facing narratives that lift conversions. Lead cross-regional collaboration (NAM, EMEA, LATAM) and align closely with product, sales, and company leadership to ensure campaign strategy is measurable and results-driven.

Marketing & GTM Consultant for Seed/Series A Companies at GTM Consulting & Advisory

February 1, 2024 - Present

Delivered comprehensive GTM strategies for B2B SaaS startups including positioning, messaging, and competitive analysis. Designed scalable outbound programs combining AI-driven automation with personalized engagement (30%+ response rates). Developed integrated demand generation campaigns across paid media, content, events, and ABM achieving 3-5x ROI. Provided strategic consulting on pricing, packaging, market expansion, and sales enablement frameworks. Recent clients: Workerbase (Connected Worker Platform), English Services (LATAM EdTech), WeKall (Sales Intelligence).

Director, Campaigns & Lifecycle Marketing at Intercom

November 1, 2022 - February 1, 2024

Led integrated lifecycle and outbound marketing efforts (content, webinars, email, and lifecycle) as a central point of contact across cross-functional teams, including product marketing, brand, and regional marketing. Designed and executed Intercom’s major product launch for FIN (GPT-4 powered chatbot), reaching 15,000 waitlist signups and translating a new product narrative into a global multi-channel campaign. Launched Intercom’s Startup Program, building a scalable referral engine across VC firms, accelerators, and tech partners across NAM, EMEA, and LATAM with region-adapted, repeatable playbooks.

Director, Global Startup Innovation & LATAM Marketing at Intercom

September 1, 2021 - November 1, 2022

Owned startup GTM and LATAM regional campaign strategy, including channel strategy, segment targets, and localized execution for early- and growth-stage companies. Piloted Intercom’s first regional marketing programs for Latin America and developed channel and segmentation approaches to drive awareness and demand through localized programming and execution.

Director, Campaigns and Lifecycle Marketing at Intercom

September 1, 2021 - February 1, 2024

Led an integrated campaigns team managing marquee content campaigns (CX Trends), webinars, email marketing, and lifecycle programs. Launched and scaled Intercom's Startup Program, driving partner referrals from 50+ VC firms, accelerators, and tech ecosystems. Pioneered regional marketing strategy for Latin America, executing multi-channel customer campaigns across Brazil, Mexico, and LatAm. Managed cross-functional teams and optimized email nurture programs and lifecycle journeys to improve engagement and conversions.

Partner and Co-founder at Prodigio Capital

August 1, 2021 - Present

Co-founded a venture community connecting operators, experts, and founders to build tech companies across Africa and Latin America. Syndicate investment deals for member network, providing access to early-stage opportunities in emerging markets. Portfolio includes 9 companies: Payhippo, Encuadrado, Newtail, Lemonade Finance, Vincent Alternative Investments, WeKall, Sirius Education, heal.me. Provide strategic advisory to portfolio companies on go-to-market, customer acquisition, and growth strategies.

GM, Startup Initiatives at Zendesk

May 1, 2018 - August 1, 2021

Hired and led a global team and grew Zendesk for Startups from a campaign into full-motion business units spanning Marketing, Community, Partnerships, and Customer Success across NAM, EMEA, and LATAM. Set campaign and content strategy behind a program that drove ARR growth of +146% year over year and ADS growth of +250% year over year, with 65% conversion to paid and 90% retention. Managed $1.5M in production and channel budget across performance marketing, sponsorships, events, and customer marketing. Built 700+ partner relationships and sustained a global founder community of ~900 members to support top-of-funnel campaign reach at scale.

Growth Marketing Manager at Zendesk

June 1, 2016 - May 1, 2018

Built multi-channel regional campaigns across email nurture (46% average open rate), customer story assets (15), and co-marketing (5,000+ downloads), contributing to driving 30% of the sales pipeline. Led Zendesk’s flagship regional conference presence in São Paulo and Mexico City, reaching 3,000+ and 1,000+ attendees respectively, serving as an anchor for top-of-funnel campaigns in the region.

Marketing Intern to General Manager, Zendesk for Startups at Zendesk

November 1, 2014 - August 1, 2021

Transformed startup program from a marketing campaign into a comprehensive business unit with P&L ownership across BD, Marketing, Community, Sales, and CS. Achieved 146% YoY ARR growth with 65% conversion to paid and 90% retention through partner ecosystem development. Built relationships with 700+ global partners including Y Combinator, Floodgate, Brex, AWS Activate, and Segment. Managed a $1.5M budget across performance marketing, sponsorships, events, and customer marketing channels. Developed scalable frameworks for startup engagement, partner enablement, and community building adopted across Zendesk globally.