Available to hire
With over 20 years of experience, I am a multidisciplinary creative professional who bridges design, film, and brand storytelling. I lead transformative projects across fashion, film production, branding, and digital media, creating compelling visual narratives that transcend traditional boundaries.
I founded Phantasma Studio in 2004, leading a diverse team that delivers innovative design solutions internationally. My work encompasses global fashion campaigns, film production design, and brand identity development, always blending artistic vision with strategic thinking to inspire and transform.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Founding Partner at Phantasma Studio
January 1, 2004 - PresentFounded and developed a multidisciplinary creative studio spanning design, film, and brand innovation. Cultivated a dynamic team of creative professionals, managing complex, cross-industry projects and establishing Phantasma Studio as a distinctive creative force in film, music, fashion, and branding sectors. Successfully delivered over 100 projects, developed brand identities for 40+ clients, managed production design for 15+ films, curated international design exhibitions, and generated consistent revenue growth through innovative creative solutions.
Art Director at André Badi Fashion Brand
December 31, 2020 - July 31, 2025Shaped the artistic direction for a global fashion brand over a 12-year period. Managed comprehensive creative strategies across collections and global markets, orchestrating the end-to-end creative process from concept to final campaign. Developed and executed 30+ fashion collections and global campaigns across locations like London, Paris, Berlin, Morocco, and Los Angeles. Led a design team of over 10 designers and collaborators, increasing brand visibility and engagement through innovative visual storytelling and editorial content.
Organizer & Curator at La Campechana Design Fair
December 31, 2020 - July 31, 2025Conceptualized and launched an innovative design fair in Guadalajara, creating a platform connecting over 30 distinguished Mexican and international designers. Designed 14 unique exhibition scenarios, fostering direct exchange between artists, producers, and the public. Curated cinematic and distinctive design exhibitions integrating contemporary design with cultural heritage, facilitating community building and creative cross-pollination among diverse professionals.
Art Director at Campechana Design Fair CEO Magazine
December 31, 2018 - July 31, 2025Led visual direction for print and digital editions of CEO Magazine. Transformed complex technological and marketing concepts into engaging visual narratives, collaborating with top professionals and industry experts. Designed compelling layouts, created a consistent aesthetic across magazine platforms, visualized complex content for broader understanding, and integrated innovative design approaches to enhance presentation.
Art Director (Fashion Focused) at Thinking Group
December 31, 2008 - July 31, 2025Specialized in fashion-centric creative projects, developing deep understanding of client branding needs. Created impactful fashion campaigns, editorials, and catalogs, translating creative concepts into commercially viable design solutions for fashion brands and collections.
Art Director at 2 Motion
December 31, 2010 - July 31, 2025Led a creative team in developing tailored branding solutions focused on brand loyalty, user experience, and strategic design across multiple industries. Collaborated extensively with designers, copywriters, and strategic partners to create consistent and professional branding strategies for retail, e-commerce, logistics, and public sectors.
Art Department at KP Alazraki
December 31, 2004 - July 31, 2025Specialized in art direction for television commercial productions. Worked across diverse client sectors to create engaging advertising narratives, maintained brand consistency across multiple media platforms, collaborated with creative teams and production crews, translating client objectives into compelling visual stories.
Founding Partner at Phantasma Studio
January 1, 2004 - PresentFounded and developed a multidisciplinary creative studio integrating design, film, and brand innovation. Managed a dynamic team across complex cross-industry projects, establishing the studio as a creative force in film, music, fashion, and branding sectors. Delivered over 100 projects including brand identities, film production design, and curated international design exhibitions.
Art Director at André Badi Fashion Brand
December 31, 2020 - September 1, 2025Led creative direction for a global fashion brand over 12 years, managing the end-to-end creative process from concept to campaign execution. Developed over 30 fashion collections and global campaigns, overseeing a design team and boosting brand visibility through innovative visual storytelling across multiple international markets.
Organizer & Curator at La Campechana Design Fair
December 31, 2020 - September 1, 2025Conceptualized and launched a design fair in Guadalajara, connecting over 30 Mexican and international designers. Designed exhibition scenarios, curated cinematic design experiences, and fostered a creative networking platform blending contemporary design with cultural heritage.
Art Director at CEO Magazine
December 31, 2018 - September 1, 2025Led visual direction for print and digital editions, translating complex technology and marketing concepts into engaging visual narratives. Developed compelling layouts and maintained consistent aesthetics, enhancing content presentation and audience understanding in collaboration with industry experts.
Art Director (Fashion Focused) at Thinking Group 2 Motion KP Alazraki
December 31, 2008 - September 1, 2025Specialized in fashion-centric creative projects, developing impactful visual narratives for fashion brands and campaigns, including LATAM campaigns for Saks Fifth Avenue. Managed creative teams to deliver strategic visual communications.
Education
Design and Arts ( BA at Bibriesca Art Institute
January 18, 1995Film Production Hands On Course at Pilmico Studios
June 1, 1995Qualifications
Design Thinking Certification
January 1, 2022 - December 31, 2024Product Design Workshop (Domestika)
January 11, 2030 - July 31, 2025UI/UX Design Training (Udacity)
January 11, 2030 - July 31, 2025Digital Design Platforms (Design Code)
January 11, 2030 - July 31, 2025Design Thinking Certification
January 1, 2022 - December 31, 2024Product Design Workshop (Domestika)
January 11, 2030 - September 1, 2025UI/UX Design Training (Udacity)
January 11, 2030 - September 1, 2025Digital Design Platforms (Design Code)
January 11, 2030 - September 1, 2025Industry Experience
Media & Entertainment, Consumer Goods, Travel & Hospitality, Professional Services
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Guadalajara today.