I have vast experience developing and implementing high-end marketing strategies for global brands & clients through my time working in numerous agencies, as well as in my freelance career. With a core strength in paid advertising and general digital marketing practices, I also possess a much broader understanding of customer acquisition and the full scope of engaging sports fans, through my professional and personal ventures. I have recently led D2C marketing strategies for globally recognised outdoor brands, such as Stance Socks & JanSport, for EMEA markets. This brand-led marketing gave me a real insight into how one organisation can have a wider impact. Prior to this, I spent 4 years working in the cycling industry, understanding the nuances of a specific sport market, finding the right audience and exceeding client expectations through meticulously implemented techniques, working with some of the largest brands in the industry.

I have vast experience developing and implementing high-end marketing strategies for global brands & clients through my time working in numerous agencies, as well as in my freelance career. With a core strength in paid advertising and general digital marketing practices, I also possess a much broader understanding of customer acquisition and the full scope of engaging sports fans, through my professional and personal ventures. I have recently led D2C marketing strategies for globally recognised outdoor brands, such as Stance Socks & JanSport, for EMEA markets. This brand-led marketing gave me a real insight into how one organisation can have a wider impact. Prior to this, I spent 4 years working in the cycling industry, understanding the nuances of a specific sport market, finding the right audience and exceeding client expectations through meticulously implemented techniques, working with some of the largest brands in the industry.

Available to hire

I have vast experience developing and implementing high-end marketing strategies for global brands & clients through my time working in numerous agencies, as well as in my freelance career. With a core strength in paid advertising and general digital marketing practices, I also possess a much broader understanding of customer acquisition and the full scope of engaging sports fans, through my professional and personal ventures.

I have recently led D2C marketing strategies for globally recognised outdoor brands, such as Stance Socks & JanSport, for EMEA markets. This brand-led marketing gave me a real insight into how one organisation can have a wider impact. Prior to this, I spent 4 years working in the cycling industry, understanding the nuances of a specific sport market, finding the right audience and exceeding client expectations through meticulously implemented techniques, working with some of the largest brands in the industry.

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Language

English
Fluent

Work Experience

Freelance Marketing at Self-Employed (Contract for JanSport via Vvast Ltd)
October 1, 2025 - October 16, 2025
Role included the full account management of JanSport, a global backpack manufacturer, through contracting for my previous employer, Vvast Ltd. Freelance work across Paid Social Media and Google Ads, and assistance with overall marketing strategy, with collaboration on content in the UK & US.
Paid Media Manager at Vvast Ltd
May 1, 2025 - October 16, 2025
Led paid media strategy to help global D2C outdoor & leisure brands grow and expand nationally and across Europe. Worked across Google, Meta, TikTok, and third-party display; produced performance insight, content briefs, and regular reporting; collaborated with UK & US content teams to develop engaging social content and performances.
Founder at Tight Five Designs
July 1, 2024 - Present
Founded and managed an e-commerce brand focused on rugby-themed designs; responsible for site marketing, paid advertising, social media, and SEO. Developed a creative brand presence and grew the business in spare time.
Head of Client Success & Marketing Services at Push.
February 1, 2024 - October 16, 2025
Led and grew e-commerce marketing services for retailers & brands in the cycling industry; worked with Giant, Specialized, INTENSE, and national retailers to drive ROI; managed average monthly media spend around £70,000; recruited and managed the paid media team; contributed to new business development.
Freelance Marketing Manager at Self-Employed
January 1, 2024 - October 16, 2025
Provided marketing support to various clients across industries (home building, agricultural machinery, sports retail, therapy services) with a focus on paid advertising; development of campaigns and strategic guidance.
Marketing Manager at Nivo Digital
June 1, 2020 - October 16, 2025
Oversaw the paid advertising team and services; mentored staff, developed plans for organisational growth, and liaised with clients and suppliers to deliver high-level marketing strategies; managed approximately £40,000 monthly media spend; used GA to inform strategy.
Advertising Executive at Crafted
August 1, 2019 - October 16, 2025
Developed and implemented paid digital marketing strategies across platforms including Facebook, Twitter, LinkedIn, Google Ads, Display, Microsoft Advertising, and Google Marketing Platform; collaborated on creative and performance optimization.
Social Media Intern at Plymouth University
June 1, 2016 - October 16, 2025
Placed within the University’s Digital Marketing team; managed, grew and produced content for official University Social Media accounts.

Education

Business Management (Marketing) at Plymouth University
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Other