As a web designer, I designed and developed the complete visual identity of the identifly.ma website. My work began with a precise analysis of the project’s needs and objectives, allowing me to define a clear set of specifications that included the site’s architecture, structure, and ergonomics. I then developed the graphic charter in line with the brand’s universe, carefully selecting colors, typography, images, and visual elements that reflect its identity.

I created several mockups and prototypes to visualize the site’s structure and design, ensuring an optimized user experience (UX) and user interface (UI) for smooth and intuitive navigation across all devices (desktop, tablet, mobile). This process included planning animations and integrating interactive elements to capture visitors’ attention while respecting accessibility and performance requirements.

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