Philip G.W. Smith

Led brand and creative design for xtype, developing a refreshed visual identity, design system, and suite of marketing assets across digital, print, and event channels. Produced integrated campaigns, exhibition branding, presentations, infographics, and 3D visualisations, translating complex governance and AI concepts into clear, engaging visual communications. Ensured consistency across touchpoints and supported stakeholder needs while maintaining high craft standards.

Led the evolution of Hadean’s visual identity through multiple rebrands and positioning initiatives, strengthening brand visibility across key markets. Produced exhibition experiences, sales and marketing collateral, 3D visualisations, and motion graphics, translating complex spatial computing and simulation concepts into clear visual communications. Collaborated closely with marketing and content teams to align creative outputs to business goals.

Supported the evolution of Foresight Factory’s visual identity through multiple rebrands, developing brand guidelines, presentation templates, and marketing collateral across digital and print channels. Designed client-facing reports, infographics, concept illustrations, sales materials, and event assets. Translated complex consumer insight and trend data into clear, engaging visual communications while partnering with research, content, and marketing teams.