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Hi, I’m Phillip Twyford, a social media and digital specialist helping businesses reach their commercial goals with fast, effective digital and social media execution. I combine strategic thinking with hands-on execution to build engaging content, scalable campaigns, and measurable results. I’m passionate about turning data and storytelling into growth.…

Phillip Twyford

Social Media Manager, Content Creator, Digital Producer, +2

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Hi, I’m Phillip Twyford, a social media and digital specialist helping businesses reach their commercial goals with fast, effective digital and social media execution. I combine strategic thinking with hands-on execution to build engaging content, scalable campaigns, and measurable results. I’m passionate about turning data and storytelling into growth.…

Available to hire

Hi, I’m Phillip Twyford, a social media and digital specialist helping businesses reach their commercial goals with fast, effective digital and social media execution. I combine strategic thinking with hands-on execution to build engaging content, scalable campaigns, and measurable results. I’m passionate about turning data and storytelling into growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Consultant

April 1, 2026 - Present

Providing strategic digital consultancy to the SME sector, helping business owners implement self-sufficient social media and AI strategy.

Digital & Social Media Recruitment Marketing Lead at Novartis

May 1, 2023 - May 1, 2025

Partnered with global talent acquisition teams to modernise recruitment marketing, shifting from static job postings to dynamic paid social campaigns that attracted top-tier talent. Paid Media scale: orchestrated high-volume campaigns on Meta (Facebook/Instagram) and Google Ads, delivering 28M+ ad impressions, 400K+ ad clicks on an annual budget of under €40k. Audience growth: tripled Meta followers in 7 months through consistent, high-value storytelling. Budget efficiency: generated 190+ qualified job applications for a niche specialist role with sub-€500 Meta ads, achieving a cost-per-lead below industry benchmarks. Video strategy: produced and optimized YouTube campaigns delivering 4M+ impressions, 200K+ views and 50% channel growth.

Digital Communications Specialist at Trocaire

November 1, 2021 - November 1, 2022

Executed a digital engagement strategy for one of Ireland's leading development agencies, focusing on organic growth, executive positioning, and content efficiency. Engagement growth: +30% overall; content output: +20% via agile production workflows. Executive branding: enhanced CEO digital presence with +20% LinkedIn engagement and strengthened non-profit thought leadership. Content repurposing: SEO-first approach to maximise reach and traffic. Digital training: led capacity-building workshops for internal teams on social media and digital storytelling.

Principal Digital Consultant at The Curly Marketer

September 1, 2016 - November 1, 2021

Provided strategic digital consultancy to SMEs, guiding digital transformation and self-sufficient social media strategies. SME growth: 15% YoY growth in social media following and engagement. Campaign execution: secured a trending Twitter/X hashtag for a major client for four consecutive years. Education & training: designed and facilitated digital workshops for business owners on lead generation and brand awareness. Content strategy: developed bespoke content frameworks to maintain consistent digital presence.

Co-Creator & Radio Host at Dublin South 93.9 FM

June 1, 2019 - July 1, 2023

Co-created and hosted Ireland's only dedicated social media radio show, producing weekly episodes that demystified digital marketing for SMEs. Live broadcasting included interviews with business leaders and industry experts, translating trends into accessible audio content. Built a loyal listener base by addressing SME pain points and delivering actionable advice on-air. Expanded the show’s reach through podcast redistribution, achieving 18,000+ downloads.