Phillip Kim is a creative director and designer who blends bold creativity with clear strategy to craft brands and experiences that resonate. Guided by curiosity and empathy, he builds scalable design systems and visual stories that empower people and create lasting value.

Phillip Winldy Kim

Phillip Kim is a creative director and designer who blends bold creativity with clear strategy to craft brands and experiences that resonate. Guided by curiosity and empathy, he builds scalable design systems and visual stories that empower people and create lasting value.

Available to hire

Phillip Kim is a creative director and designer who blends bold creativity with clear strategy to craft brands and experiences that resonate. Guided by curiosity and empathy, he builds scalable design systems and visual stories that empower people and create lasting value.

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Language

Korean
Fluent
English
Fluent

Work Experience

Creative Director at Need
July 1, 2025 - September 12, 2025
Developed and systemized Need’s brand identity with a focus on purpose, usability, and scalability; led sub-branding initiatives. Led product design and the complete UI/UX revamp of the Need app. Directed concept development and full production pipeline for major brand campaigns. Designed and led the execution of Need’s web experience. Built the in-house creative team from 0 to a high-performing multidisciplinary unit and managed external design vendors.
Senior Designer at OpenAI
August 1, 2024 - Present
Collaborated with researchers, product managers, and marketers to support product launches and branding efforts from concepting through execution across digital, social, and event channels. Operated in a fast-paced, iterative environment delivering a high volume of design outputs while upholding craft and consistency.
Freelance Graphic Designer at Freelance
January 1, 2024 - September 12, 2025
Collaborated with a diverse range of industries, studios, and brands, specializing in branding, editorial design, art direction, digital, and spatial design.
Creative Director / Co-Founder at Smile Flower Studio
January 1, 2024 - September 12, 2025
Led multidisciplinary projects across branding, UI/UX, digital, art direction, and spatial design in fashion, tech, music, exhibitions, and startups. Built and scaled the studio team to 12 members, establishing streamlined operations and expanding new business opportunities.
Designer at Nike NA
June 1, 2023 - September 12, 2025
Designed key visuals for campaigns, including motion graphics and e-commerce assets. Developed custom font designs and sales materials to support branding and promotional efforts.
Creative Lead / Senior Designer at Rosewood
July 1, 2022 - September 12, 2025
Led branding and graphic design teams for diverse clients and in-house projects. Developed workflows and systems to streamline the creative process.
Mid Designer at Wieden+Kennedy
March 1, 2022 - September 12, 2025
Designed a bold identity system for HP’s Visual Team. Conceptualized and led storyboarding for HP’s product demos and welcome videos.
Creative Director at Teleport Creative Agency
April 1, 2021 - September 12, 2025
Led a multidisciplinary team to craft marketing strategies, visual solutions, and art direction for clients in fashion, music, tech, and lifestyle. Implemented a creative wireframe system to streamline workflows.
Creative Director / Lead Fashion Designer at Sundae School
July 1, 2020 - September 12, 2025
Directed branding and fashion teams, rebranding the company’s identity and spearheaded brand collaborations with Boiler Room, Rose LA, and Kaskade, boosting global visibility.
Intern Designer at 2X4
April 1, 2019 - September 12, 2025
Supported senior designers with ideation, identity systems, layout design, and key visuals on high-profile projects for Prada, Cooper Hewitt, Louis Vuitton, and more.
Intern Designer at WAX Studios
December 1, 2018 - September 12, 2025
Assisted design leads in identity systems, layouts, storyboards, photography, and art direction for projects including Converse and other clients.
Led Designer at CJ ENM
July 1, 2018 - September 12, 2025
Led development of the K-Con festival identity system, including BI, applications, website design, and motion graphics.

Education

Bachelor of Fine Arts in Graphic Design at Art Center College of Design
September 1, 2013 - April 1, 2018
Bachelor of Fine Arts in Graphic Design at Art Center College of Design
September 1, 2020 - December 1, 2020

Qualifications

Google UX Design Certificate
January 1, 2025 - September 12, 2025
Korea AI Design Corporation Certification
January 1, 2025 - September 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education

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