Phil McEleney
I’m a digital marketing leader and ecommerce founder with 10+ years’ experience across paid media and performance marketing, including leading paid social for agency clients like Vodafone and working in-house at Tide.
About
I’m a digital marketing leader and ecommerce founder with 10+ years’ experience across paid media and performance marketing, including leading paid social for agency clients like Vodafone and working in-house at Tide. I’m comfortable owning the strategy end-to-end—planning, execution, optimisation, reporting, and stakeholder management—across Google, Meta, and other performance channels.
- 11 years' experience
- Joined October 2026
Industry experience
- Financial Services
- Media & Entertainment
- Retail
- Education
- Professional Services
- Travel & Hospitality
- Consumer Goods
Work experience· 9 roles
Provide Google and Meta Ads audits and campaign management for ecommerce and service businesses. Deliver full Google Ads audits and reporting for a hospitality business, run ongoing 1:1 paid media coaching for founders, and support paid social strategy and creative testing for a B2B reformer-pilates ecommerce brand. Build acquisition funnels and landing pages for a Skool community and coach members on Google Ads strategy and account audits.
Founded and scaled a high-ticket Shopify ecommerce brand selling outdoor equipment. Grew organic search from 0 to ~30,000 monthly visits through SEO and content strategy, and built paid media plus Klaviyo lifecycle systems to support sales growth to a peak of £140,000/month with a small team.
Led paid media strategy and execution across major clients, with line management responsibilities for four paid media specialists. Contributed to team P&L statements and capacity planning, and supported client/stakeholder engagement and performance optimisation.
Education
Certifications and awards
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