Story-led marketing professional with experience developing brand awareness through community connections, content creation, and digital communications across Wales and beyond. Leads and supports campaigns that centre lived experience, creativity, and engagement across multiple channels (social, web, email, outreach), while also overseeing design, asset creation, and coordination for events and tours. Background includes roles spanning digital comms and community outreach, social media marketing, website content management, and asset design/coordination for arts and wellbeing organisations, as well as freelancing in marketing, comms, and content production. Strong knowledge of audience development, reporting, and brand management to deliver high-quality, collaborative outcomes.

Story-led marketing professional with experience developing brand awareness through community connections, content creation, and digital communications across Wales and beyond. Leads and supports campaigns that centre lived experience, creativity, and engagement across multiple channels (social, web, email, outreach), while also overseeing design, asset creation, and coordination for events and tours. Background includes roles spanning digital comms and community outreach, social media marketing, website content management, and asset design/coordination for arts and wellbeing organisations, as well as freelancing in marketing, comms, and content production. Strong knowledge of audience development, reporting, and brand management to deliver high-quality, collaborative outcomes.

Available to hire

Story-led marketing professional with experience developing brand awareness through community connections, content creation, and digital communications across Wales and beyond. Leads and supports campaigns that centre lived experience, creativity, and engagement across multiple channels (social, web, email, outreach), while also overseeing design, asset creation, and coordination for events and tours.

Background includes roles spanning digital comms and community outreach, social media marketing, website content management, and asset design/coordination for arts and wellbeing organisations, as well as freelancing in marketing, comms, and content production. Strong knowledge of audience development, reporting, and brand management to deliver high-quality, collaborative outcomes.

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Language

English
Fluent
Welsh
Beginner

Work Experience

Digital Communications & Outreach (Portfolio items: GATE Theatre, IMPERMANENCE, HAROH Helpers, etc.) at Multiple organisations (details separated in resume)
July 1, 2025 - October 1, 2025
Led asset design and promotion for UK tour materials (GATE Theatre) including bespoke posters, flyers and postcards per venue/partner, managed print liaising nationally, supported promotion at Edinburgh Fringe and across tour channels, and contributed content for digital/web/social channels. Led global content team creation of digital and press materials for clients across travel, marketing, health, wellbeing and finance (Impermanence). Directed social media content creation for street food partners during growth phase (Haroh Helpers), producing photo/video and assets focused on people-led storytelling to build brand awareness and trust.
Content Team Lead (Digital content & press materials) at Impermanence
July 1, 2025 - October 31, 2025
Led global content team creating digital and press materials for clients across travel, marketing, health, wellbeing and finance. Oversees content development, feedback and live project tracking, while managing onboarding/training and team meetings to ensure high-quality delivery and collaboration.
Lead Asset Designer / Print & Content Coordinator (UK tour promotion) at GATE Theatre
February 1, 2025 - June 30, 2026
Led asset design and print coordination for the UK tour of Venus 2:0, including bespoke posters, flyers and postcards for each venue/partner. Managed nationwide print liaison and supported promotion across Edinburgh Fringe and other tour venues; contributed content for digital/web/social media channels.
Digital Communications & Outreach / Communications & Brand Development at TEAMC Collective Cymru (Team Collective Wales) (Jul 2024 - Now mentioned in text; also listed as earlier/junior experience)
July 1, 2024 - Present
Oversaw digitals communications and community outreach. Managed digital comms across web and social for events covering community, performance, idea sharing, mental health, refugee experience, arts, creative development and audience engagement. Developed and promoted creative engagements such as exhibitions, races and nationwide seminars. Supported first Wales-wide digital map improving access to local services and amplified stories through social media. Oversaw asset design, email marketing, web content and reporting.
Marketing Associate at iPhils Cully / Marketing Associate role (company not clearly stated in resume text)
July 1, 2024 - Present
Marketing Associate at Team Collective Cymru (TEAM Collective Cymru)
July 1, 2024 - Present
Supports marketing and brand development across social media marketing, event promotion, email marketing, website content and layout updates. Works on reporting community outreach, audience development, and contributes to marketing, projects and administration. Experience includes content creation and facilitation/hosting of public talks and events.
Digital Communications & Outreach (HelpU - previous season of work) at HelpU
August 1, 2023 - Present
Supported social media, asset design, email marketing and community outreach for a season of work on the climate crisis. Promoted central production scenes from 'The Climate Era' alongside workshops and panel discussions to connect artists, audiences and communities around climate-focused conversations.
Digital Communications & Outreach (Jubilee/HelpU program - title not fully clear) at HelpU (Help u D irector & Founder mention indicates leadership)
August 1, 2023 - Present
Digital communications and outreach connecting men in Wales with mental health resources, community spaces and activities. Developed a Wales-wide digital map to improve access to local services, promoted initiatives via social media campaigns sharing stories and lived experiences, and created online engagement to celebrate grassroots projects including exhibitions, races and national seminars. Supported communication across web, socials and outreach while building brand development and audience growth.
Marketing & Communications (Seasonal contract - climate crisis) at HelpU
August 1, 2023 - Present
Supported social media, asset design, email marketing and community outreach for a season of work on the climate crisis. Promoted central production scene work from the Climate Era alongside workshops and panel discussions, engaging artists, audiences and communities in climate-focused conversations.
Digital Communications & Outreach Lead (JRS/HelpU context) at HelpU (HelpU Men’s mental health hub for Wales)
August 1, 2023 - Present
Leads digital communications and community outreach connecting men in Wales with mental health resources, community spaces and activities. Developed a Wales-wide digital map to improve access to local services and promoted initiatives through social media campaigns sharing stories, lived experiences and grass-roots projects. Creates and develops creative engagements such as exhibitions, races and nationwide seminars.
Marketing Associate at Impermance / GATE Theatre / Nomad Kitchen & Minto's Patisserie / Frame Collective / Chapter Arts Centre (multiple temp/contract roles in resume; specific mapping to companies partially unclear)
July 1, 2021 - March 1, 2024
Temporary marketing roles including content creation, social media coordination, event promotion, cross-platform campaign execution, and partnership building with artists and organisations. Developed and promoted exhibitions, educational programmes and international projects via socials, press, outreach and digital campaigns.
Marketing Associate / Content Creator / Team Leader at Nomad Kitchen & Minto’s Patisserie
July 1, 2021 - March 31, 2024
Created cross-platform social media content and supported artistic collective visibility in the community. Executed social media campaigns, built partnerships with artists and organizations, managed and promoted exhibitions and events, and developed campaigns strengthening connection with the Welsh photography and arts community.
Social Media Content Lead at HAROH Helpers
May 1, 2020 - July 1, 2025
Led social media content creation for street food partners during a growth period, building brand awareness and trust through people-focused storytelling. Produced photography, video and asset design to drive engagement and strengthen audience connection.
Marketing & Communications (Exhibitions/PR/digital campaigns) at Frame Collective
November 1, 2018 - September 30, 2001
Promoted exhibitions, educational programmes and international projects through social channels, press, outreach and digital campaigns.
Marketing Assistant & Photographer at Chapter Arts Centre / other marketing office roles (as listed in resume)
February 1, 2014 - August 1, 2018
Digital communications and social media strategy including content creation, scheduling and analytics. Produced written content and photo/video/assets for print and digital branding. Managed community engagement and outreach connecting with diverse groups. Supported event and festival marketing, press and media relations, partnership building and relationship management, and campaign management including planning, delivery and evaluation.
Digital Communications & Social Media / Photographer at Chapter Arts Centre
February 1, 2014 - March 1, 2017
Worked across digital communications and social media strategy, content creation and scheduling with analytics. Produced written/video/photo/asset design for print and digital brand/audience development and supported community engagement and outreach by connecting with diverse groups. Also supported event/exhibition/festival marketing and press/PR/media relations.

Education

Suicide prevention training at University of South Wales
January 1, 2023 - December 31, 2023

Qualifications

Mental health space facilitator training
January 1, 2024 - July 10, 2026
Suicide prevention training
January 1, 2023 - January 1, 2023
Mental health space facilitator (training)
January 1, 2024 - July 10, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Healthcare, Professional Services