Available to hire
Results-driven e-commerce manager with 20+ years’ experience in fashion e-commerce, specialising in Shopify store management, digital marketing and strategic growth. As an outsourced e-commerce growth partner, I provide end-to-end digital solutions for
DTC & fashion brands and have a proven track record of
increasing online revenue, optimising UX and managing multi-channel marketing strategies. Highly entrepreneurial, known for taking full ownership of the businesses I manage and treating them as my own, driving innovation and long-term success.
Experience Level
Language
English
Fluent
Work Experience
Ecommerce Manager at Voi Jeans
December 31, 2020 - October 13, 2025Led international trading and multi-channel sales operations, ensuring consistent brand presence and revenue growth across markets. Developed and executed digital marketing strategies across SEO, paid search, affiliate programs, and social media to maximize acquisition and ROI. Designed and deployed email marketing campaigns, building customer engagement and retention while driving measurable revenue uplift.
Ecommerce Manager at Voi Jeans Ecommerce
December 31, 2020 - October 13, 2025Increased email marketing revenue from £670K to £1M in a year through segmentation and automation; led a Shopify migration for a major brand, improving UX and boosting conversion rates by 15%; implemented A/B testing and CRO strategies, leading to a 20% uplift in AOV; built a data-driven email marketing strategy growing the subscriber base 500%+ and strengthening retention.
Ecommerce Consultant at Various Fashion Brands
January 1, 2020 - PresentAdvised fashion brands on Shopify optimization, conversion strategies, and digital marketing. Managed website content, merchandising, and product launches for seasonal collections. Created performance reports and strategic insights to improve online sales. Provided guidance on CRM management and customer loyalty programs.
Ecommerce Manager at Voi Jeans Ecommerce
December 31, 2017 - October 13, 2025Full profit & loss ownership for commercial performance, stock replenishment, and management of key contracts; led international trading and multi-channel sales across markets.
Ecommerce Manager at Ragazzi
December 31, 2016 - October 13, 2025Launched Ragazzi’s first online business from the ground up. Delivered page-one rankings for multiple brands, including securing the #1 position for “Vo jeans,” leading to a direct partnership with the brand. Drove growth through SEO, content marketing, and multi-channel strategies; built and nurtured online customer service to boost experience and loyalty.
Ecommerce Manager at Zucci
December 31, 2016 - October 13, 2025Managed online expansion, added new brands through managed distribution channels. Led international trading and multi-channel sales operations, ensuring consistent brand presence and revenue growth across markets. Developed digital marketing strategies across SEO, paid search, affiliate programs, and social media to maximize acquisition and ROI.
Ecommerce Manager at Ragazzi
December 31, 2016 - October 13, 2025Launched Ragazzi's first online business from the ground up, working with a very limited budget. Delivered page-one search rankings for multiple key brands, including securing the #1 position for 'Voi Jeans', which led to a direct partnership with the brand.
Ecommerce Manager at Voi Jeans Ecommerce
December 31, 2015 - October 13, 2025Distribution across markets; led international trading and multi-channel sales operations; developed and executed digital marketing strategies across SEO, paid search, affiliate programmes, and social media to maximise acquisition and ROI; designed and deployed email marketing campaigns to drive engagement and retention.
Distribution Manager at Zucci Ecommerce
December 31, 2013 - October 13, 2025Distribution manager for a wide online fashion brand, main lines stores and trading partnerships.
Ecommerce Manager at Zucci
December 31, 2009 - October 13, 2025Progressed from part-time sales assistant to store manager prior to launching and scaling Zucci Online. Grew the e-commerce business to £1m+ annual turnover, managing 50+ brands and a team of 8 staff. Established retailer’s reputation as a leading independent online fashion store, driving significant growth in both sales and brand presence.
Part-time Sales Assistant / Store Manager (Ecommerce) at Zucci Ecommerce
December 31, 2009 - October 13, 2025Progressed from part-time sales assistant to store manager before launching Zucci Online; contributed to early ecommerce growth and store operations.
Ecommerce Manager at Zucci
December 31, 2008 - October 13, 2025Expanded Zucci’s online footprint and added additional brands through managed distribution channels. Led international trading and multi-channel sales operations, ensuring consistent brand presence and revenue growth across markets. Developed digital marketing strategies across SEO, paid search, affiliate programs, and social media to maximise acquisition and ROI.
Education
Qualifications
Industry Experience
Retail, Software & Internet, Consumer Goods, Manufacturing, Professional Services
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