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I’m a PR and communications professional with hands-on experience across influencer marketing, press outreach, and brand storytelling. In my roles in New York, I maintained media and VIP lists, pitched press materials, coordinated PR activations, and built relationships with editors and creators—helping secure placements and deliver strong event reach. I also bring content and campaign support experience, including drafting client bios and announcements, coordinating influencer and media logistics, and analyzing performance metrics to refine strategy. Alongside my PR work, I create engaging lifestyle and travel content for TikTok, YouTube, and Instagram, staying on top of trends while optimizing for audience growth and brand interest.…I’m a PR and communications professional with hands-on experience across influencer marketing, press outreach, and brand storytelling. In my roles in New York, I maintained media and VIP lists, pitched press materials, coordinated PR activations, and built relationships with editors and creators—helping secure placements and deliver strong event reach. I also bring content and campaign support experience, including drafting client bios and announcements, coordinating influencer and media logistics, and analyzing performance metrics to refine strategy. Alongside my PR work, I create engaging lifestyle and travel content for TikTok, YouTube, and Instagram, staying on top of trends while optimizing for audience growth and brand interest.

Phoebe Beirne

Content Creator, Social Media Manager, Copywriter, +6

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I’m a PR and communications professional with hands-on experience across influencer marketing, press outreach, and brand storytelling. In my roles in New York, I maintained media and VIP lists, pitched press materials, coordinated PR activations, and built relationships with editors and creators—helping secure placements and deliver strong event reach. I also bring content and campaign support experience, including drafting client bios and announcements, coordinating influencer and media logistics, and analyzing performance metrics to refine strategy. Alongside my PR work, I create engaging lifestyle and travel content for TikTok, YouTube, and Instagram, staying on top of trends while optimizing for audience growth and brand interest.…I’m a PR and communications professional with hands-on experience across influencer marketing, press outreach, and brand storytelling. In my roles in New York, I maintained media and VIP lists, pitched press materials, coordinated PR activations, and built relationships with editors and creators—helping secure placements and deliver strong event reach. I also bring content and campaign support experience, including drafting client bios and announcements, coordinating influencer and media logistics, and analyzing performance metrics to refine strategy. Alongside my PR work, I create engaging lifestyle and travel content for TikTok, YouTube, and Instagram, staying on top of trends while optimizing for audience growth and brand interest.

Available to hire

I’m a PR and communications professional with hands-on experience across influencer marketing, press outreach, and brand storytelling. In my roles in New York, I maintained media and VIP lists, pitched press materials, coordinated PR activations, and built relationships with editors and creators—helping secure placements and deliver strong event reach.

I also bring content and campaign support experience, including drafting client bios and announcements, coordinating influencer and media logistics, and analyzing performance metrics to refine strategy. Alongside my PR work, I create engaging lifestyle and travel content for TikTok, YouTube, and Instagram, staying on top of trends while optimizing for audience growth and brand interest.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Global Omnicom at DeVries Global

December 1, 2025 - February 1, 2026

Continued influencer marketing and PR support for beauty and lifestyle initiatives, including influencer briefing, live content coordination, media pitching, and placement securing. Managed ongoing PR and social/coverage tracking systems such as media/influencer lists and coverage trackers. Supported campaign execution through logistics, stakeholder coordination, and operational tasks like expense reporting and vendor/PO setup.

Global Omnicom at DeVries Global

July 1, 2025 - November 1, 2025

Handled influencer and media coordination tasks end-to-end: identifying talent for campaigns and events, organizing paid influencer logistics, running briefing calls, ensuring influencer content was delivered as planned, and pitching to secure media placements. Built and maintained relationships with beauty and lifestyle editors, influencers, clients, and agents, while tracking performance using coverage and social analytics. Supported team finance processes and coordinated PR database maintenance for ongoing campaigns and awards coverage.

Associate Account Executive at DeVries Global

July 1, 2025 - Present

Proficient in Microsoft Office, Adobe Suite, Launch Metrics, WordPress, CreatorIQ and Shopify; contributed to client campaigns and cross-functional collaboration; supported strategy and client communications.

Freelance Content Creator at DeVries Global

December 1, 2024 - Present

Create and edit engaging lifestyle and travel content for TikTok, YouTube, and Instagram; Trend analysis; Analyze performance metrics to optimize content strategy and increase audience growth and brand interest.

Global Omnicom at DeVries Global

March 1, 2024 - June 1, 2024

Supported cross-team initiatives in influencer, media, and event activations. Coordinated influencer campaign logistics including contracts, briefing calls, live content coordination, and securing media placements across outlets such as Vogue and Allure. Maintained and updated PR/influencer databases (media lists, influencer lists, coverage trackers, and beauty award submissions) while supporting finance operations like expense reports and purchase order/vendor management. Drove results for influencer and media events, reaching 50+ attendees and 8M+ impressions per event (NYC and LA), and helped manage activations related to brand announcements and global ambassadorship programming.

Account Coordinator at Chase Creative Media

August 1, 2023 - December 31, 2023

Supported each team on core day-to-day PR activities; Led the execution of influencer and media events (50+ attendees, 8M+ impressions per event NYC/LA); Coordinated launch of Salma Hayek's global ambassadorship; Identified talent for campaigns and events; Coordinated paid influencer campaigns; Built relationships with beauty and lifestyle editors; Maintained PR databases and financial tasks (expense reports, POs, vendors, invoices).

PR Intern at Chase Creative Media

August 1, 2023 - December 31, 2023

Pitching, drafting new client bios and announcements, and writing press materials; Created media lists; Built relationships with press; Led influencer campaigns and prepared press materials.

PR Intern at IFPC Communications

March 1, 2023 - May 1, 2023

Pitched and drafted new client bios and announcements, and wrote press materials. Created media lists and helped build relationships with press contacts. Secured speaking engagement opportunities, event opportunities, and related article support.

PR Intern at IFP Communications

March 1, 2023 - May 31, 2023

Pitching, drafting new client bios and announcements, and writing press materials; Creating media lists and building relationships with the press; Secures speaking engagements, event opportunities, and articles.

Associate Account Executive

January 1, 2023 - Present

Created and edited engaging lifestyle and travel content for social platforms including TikTok, YouTube, and Instagram. Analyzed performance metrics to optimize content strategy and support audience growth and brand interest, while staying on top of social trends and maintaining consistent posting quality.

PR Intern at Scotch & Soda

November 1, 2021 - March 31, 2022

Maintained press and VIP lists for brand outreach; Created press releases, media alerts, and related materials; Collaborated with influencers and sent PR packages.

PR Intern at Fashion Institute of Technology (implied/education overlap not guaranteed)

August 1, 2019 - May 1, 2023

Supported brand outreach by maintaining press and VIP lists, creating press releases, and supporting media alerts. Collaborated with influencers and assisted in sending PR packages. Helped with relationship-building by securing speaking engagements, event opportunities, and PR materials.

Account Coordinator

August 1, 2019 - January 1, 2023

Provided account support across a team of beauty clients. Supported day-to-day PR and influencer activities, including coordinating influencer and media events and helping ensure deliverables were completed accurately and on time. Helped support campaign execution and relationship management with brand stakeholders and talent.