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Leads brand development and marketing execution across Eleven Seventeencaptial’s hospitality concepts (Yara, Anteroom Coffee, Elixir Coffee, Market Bistro, Medesmight, etc.), contributing to a 30% increase in overall brand engagement. Builds cohesive brand identity systems and campaigns end-to-end—from positioning and design to execution—improving customer acquisition by 25%. Also drives creative packaging and promotional design in Commonwealth Concepts, and previously executed integrated marketing campaigns across Baker & Cook’s portfolio while mentoring marketing interns. Focuses on brand design consistency, customer-centric messaging, and measurable performance outcomes.…Leads brand development and marketing execution across Eleven Seventeencaptial’s hospitality concepts (Yara, Anteroom Coffee, Elixir Coffee, Market Bistro, Medesmight, etc.), contributing to a 30% increase in overall brand engagement. Builds cohesive brand identity systems and campaigns end-to-end—from positioning and design to execution—improving customer acquisition by 25%. Also drives creative packaging and promotional design in Commonwealth Concepts, and previously executed integrated marketing campaigns across Baker & Cook’s portfolio while mentoring marketing interns. Focuses on brand design consistency, customer-centric messaging, and measurable performance outcomes.

Phoebe Ng

Designer, Brand Strategist, Marketing Strategist, +2

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Leads brand development and marketing execution across Eleven Seventeencaptial’s hospitality concepts (Yara, Anteroom Coffee, Elixir Coffee, Market Bistro, Medesmight, etc.), contributing to a 30% increase in overall brand engagement. Builds cohesive brand identity systems and campaigns end-to-end—from positioning and design to execution—improving customer acquisition by 25%. Also drives creative packaging and promotional design in Commonwealth Concepts, and previously executed integrated marketing campaigns across Baker & Cook’s portfolio while mentoring marketing interns. Focuses on brand design consistency, customer-centric messaging, and measurable performance outcomes.…Leads brand development and marketing execution across Eleven Seventeencaptial’s hospitality concepts (Yara, Anteroom Coffee, Elixir Coffee, Market Bistro, Medesmight, etc.), contributing to a 30% increase in overall brand engagement. Builds cohesive brand identity systems and campaigns end-to-end—from positioning and design to execution—improving customer acquisition by 25%. Also drives creative packaging and promotional design in Commonwealth Concepts, and previously executed integrated marketing campaigns across Baker & Cook’s portfolio while mentoring marketing interns. Focuses on brand design consistency, customer-centric messaging, and measurable performance outcomes.

Available to hire

Leads brand development and marketing execution across Eleven Seventeencaptial’s hospitality concepts (Yara, Anteroom Coffee, Elixir Coffee, Market Bistro, Medesmight, etc.), contributing to a 30% increase in overall brand engagement. Builds cohesive brand identity systems and campaigns end-to-end—from positioning and design to execution—improving customer acquisition by 25%.

Also drives creative packaging and promotional design in Commonwealth Concepts, and previously executed integrated marketing campaigns across Baker & Cook’s portfolio while mentoring marketing interns. Focuses on brand design consistency, customer-centric messaging, and measurable performance outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Intermediate

Work Experience

Brand Development & Positioning Executive (Eleven Seventeencapital) at Eleven Seventeen Capital

March 1, 2025 - Present

Led brand and marketing strategy across multiple F&B concepts under Eleven Sventeeencapital, contributing to a 30% increase in overall brand engagement. Built Yara from the ground up: managed brand design, logo creation, tone of voice, campaigns, and promotions. Executed strategic marketing campaigns that increased customer acquisition by 25% and improved campaign conversion rates. Revived Anteroom Coffee post-acquisition through strategic rebranding and repositioning. Played a key role in expanding and strengthening the group’s hospitality portfolio, supporting sustained business growth through branding, design, and marketing leadership.

Creative & Design Executive (Commonwealth Concepts) at Commonwealth Concepts

May 1, 2024 - October 1, 2024

Developed creative packaging designs to enhance brand identity, customer appeal, and product presentation. Executed visually compelling promotional materials for campaigns, launches, and seasonal activations, improving brand visibility. Collaborated closely with marketing teams to align design output with business goals, supporting increased customer acquisition and retention.

Marketing & Communications Executive (Baker & Cook) at Baker & Cook

January 1, 2021 - January 1, 2024

Executed integrated marketing campaigns across Baker & Cook Group’s portfolio, including Baker & Cook, Plank Sourdough Pizza, Mo & Jo Sourdough Burgers, and Bretschneider Baking & Cooking School Leadership. Directed and mentored marketing interns, overseeing daily tasks, guiding creative output, and ensuring alignment with brand standards and campaign objectives. Supported cross-brand promotions and seasonal campaigns, contributing to increased customer acquisition and improved campaign performance.