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I am a dynamic Art Director with over four years of creative experience across visual identity, fashion, photography, graphic design, and production. I spent two years driving the visual identity of Smilehound (Greyhound) and more than two years building intensive freelance production and on-set experience.…

Phonchita Boodsai

Art Director, Photographer, Graphic Designer, +2

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I am a dynamic Art Director with over four years of creative experience across visual identity, fashion, photography, graphic design, and production. I spent two years driving the visual identity of Smilehound (Greyhound) and more than two years building intensive freelance production and on-set experience.…

Available to hire

I am a dynamic Art Director with over four years of creative experience across visual identity, fashion, photography, graphic design, and production. I spent two years driving the visual identity of Smilehound (Greyhound) and more than two years building intensive freelance production and on-set experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Art Director (Full-time) at Smilehound (Greyhound)

November 1, 2024 - January 1, 2026

Oversaw and executed visual identity for Instagram and other digital platforms to maintain brand consistency and engagement. Developed creative concepts for new collections, translated fashion trends into visual narratives, and coordinated production teams and resources.

Art Director (Freelance)

December 1, 2022 - January 1, 2026

Developed visual identities, collection concepts, and creative themes for fashion and lifestyle projects. Led production workflows including location scouting, studio booking, and coordination of photographers, makeup artists, and stylists. Executed photography for storefronts, events, and behind-the-scenes content, while directing and shooting key visual assets.

Creative Photographer & Graphic Designer (Freelance)

February 1, 2021 - September 1, 2023

Delivered photography and graphic design services for lifestyle and commercial clients. Managed end-to-end creative processes from mood board development through final retouching and delivery.