Hi, I’m Thu Phuong An. I’m a marketing professional currently pursuing an MSc in Marketing Management at Bocconi University, with a focus on Big Data and Business Analytics. I specialize in content creation, SEO, and data-driven marketing for B2B tech and ecommerce, and I’m excited to apply international experience from Vietnam and Italy to new challenges. In my previous roles I led content strategy and optimization for Shopify-oriented products, managed ads and email campaigns, and drove measurable improvements in traffic, conversions, and revenue. I’m fluent in Vietnamese and English, with intermediate Italian, and I love learning, traveling, and exploring creative ways to turn data into compelling stories.

Thu Phuong An

Hi, I’m Thu Phuong An. I’m a marketing professional currently pursuing an MSc in Marketing Management at Bocconi University, with a focus on Big Data and Business Analytics. I specialize in content creation, SEO, and data-driven marketing for B2B tech and ecommerce, and I’m excited to apply international experience from Vietnam and Italy to new challenges. In my previous roles I led content strategy and optimization for Shopify-oriented products, managed ads and email campaigns, and drove measurable improvements in traffic, conversions, and revenue. I’m fluent in Vietnamese and English, with intermediate Italian, and I love learning, traveling, and exploring creative ways to turn data into compelling stories.

Available to hire

Hi, I’m Thu Phuong An. I’m a marketing professional currently pursuing an MSc in Marketing Management at Bocconi University, with a focus on Big Data and Business Analytics. I specialize in content creation, SEO, and data-driven marketing for B2B tech and ecommerce, and I’m excited to apply international experience from Vietnam and Italy to new challenges.

In my previous roles I led content strategy and optimization for Shopify-oriented products, managed ads and email campaigns, and drove measurable improvements in traffic, conversions, and revenue. I’m fluent in Vietnamese and English, with intermediate Italian, and I love learning, traveling, and exploring creative ways to turn data into compelling stories.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

Vietnamese
Fluent
English
Fluent
Italian
Advanced

Work Experience

Content Creator at Hamsa Corporation
January 1, 2024 - July 1, 2024
Led content strategy for WizzCommerce’s flagship Shopify Bundling App, creating persuasive website copy, feature pages, and case-based tutorials to explain bundle logic (e.g., Volume Discounts, BOGO/Buy X Get Y offers, Post-Purchase Upsells). Produced SEO-optimized blog articles and landing pages that improved organic traffic from Shopify-related keywords. Worked mainly with B2B, Shopify Plus entrepreneurs.
Marketing Assistant to CEO at HyperFavor
October 1, 2022 - January 31, 2024
Content Creator, Ads Management, Landing Page Setup and Chatbot Implementation and Email marketing. Achievements include revenue growth from 5 to 20 billion VND in 5 months by optimizing Facebook ads; enhanced chatbot efficiency, raising the conversion rate from 10% to 21% in 3 months; reduced ad campaign costs by 30% and cost per lead by 20%; increased email open rate from 20% to over 50% and achieved a click rate 5% above the POD industry.

Education

Master of Science in Marketing Management (Big Data & Business Analytics) at Bocconi University
August 1, 2024 - December 9, 2025
Bachelor in International Finance at Foregin Trade University
August 1, 2018 - July 1, 2022

Qualifications

GMAT
January 11, 2030 - December 9, 2025
BSU - ASE 18th Edition Summer University – Bucharest (Full Scholarship)
January 11, 2030 - December 9, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education