Senior Graphic & Digital Designer with 16+ years of experience leading creative projects across publishing, advertising, and global consumer brands. I translate business objectives into compelling visual storytelling across print and digital, with a track record of creative direction, editorial design, digital campaigns, and brand consistency. After five successful years as Creative Director for Women’s Health, I transitioned into independent consulting to work across a wider range of brands and agencies, bringing strategic design thinking and hands-on production expertise to every brief.

Pia Hammond

Senior Graphic & Digital Designer with 16+ years of experience leading creative projects across publishing, advertising, and global consumer brands. I translate business objectives into compelling visual storytelling across print and digital, with a track record of creative direction, editorial design, digital campaigns, and brand consistency. After five successful years as Creative Director for Women’s Health, I transitioned into independent consulting to work across a wider range of brands and agencies, bringing strategic design thinking and hands-on production expertise to every brief.

Available to hire

Senior Graphic & Digital Designer with 16+ years of experience leading creative projects across publishing, advertising, and global consumer brands. I translate business objectives into compelling visual storytelling across print and digital, with a track record of creative direction, editorial design, digital campaigns, and brand consistency.

After five successful years as Creative Director for Women’s Health, I transitioned into independent consulting to work across a wider range of brands and agencies, bringing strategic design thinking and hands-on production expertise to every brief.

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Language

English
Fluent

Work Experience

Independent Creative Consultant at Pia Hammond Independent Creative
January 1, 2025 - Present
Independent consulting following five successful years leading creative direction for Women’s Health, working across a broader range of brands, agencies, and creative disciplines.
Creative Director at Pia Hammond Independent Creative
January 1, 2025 - Present
Independent creative consulting focused on graphic and digital design work across brands, agencies and related creative disciplines. (Projects include brand and design support; specific client/project details vary by assignment.)
Freelance Designer at Independent
January 1, 2025 - Present
Independent freelance design practice delivering branding and digital design work.
Graphic Designer at VMLY&R (Freelance Contract)
January 1, 2021 - January 1, 2025
Freelance designer creating social-first creative campaigns and digital content for national and international brands. Designed social media campaigns, digital assets, presentation decks and branded content consistent with client objectives and brand guidelines. Collaborated with creative directors, copywriters, strategists and account teams to develop concepts and deliver production-ready assets.
Graphic Designer (Freelance Contract) at VMLY&R
January 1, 2021 - January 1, 2025
Created social-first creative campaigns and digital content for national and international brands. Designed social media campaigns, digital assets, presentation decks and branded content aligned with client objectives and brand guidelines. Collaborated with creative directors, copywriters, strategists and account teams to develop concepts and deliver on creative direction.
Creative Director at Women’s Health, Salient Media
January 1, 2020 - January 1, 2025
Creative director overseeing brand strategy and editorial design for Women’s Health titles.
Graphic Designer at VML Advertising
January 1, 2020 - January 1, 2025
Retainer role focusing on marketing and digital design, delivering brand visuals.
Creative Director (Women’s Health) at Hearst (Women’s Health, Pia Hammond role at publication)
January 1, 2019 - January 1, 2025
Served as sole designer and Creative Director for the Women’s Health magazine, leading visual direction, editorial design, and production across print and digital. Conceptualised and designed magazine covers and directed cover shoots from creative planning through final execution. Collaborated closely with the Editor to shape the publication’s visual identity and ensure consistency across issues. Worked directly with Hearst USA to obtain approval on cover designs aligned to global brand standards. Managed publication layout and print production. Awarded Designer of the Year by Media24 for creative excellence.
Art Director at Influence Studio (Freelance Contract)
January 1, 2019 - January 1, 2024
Sole Art Director partnering directly with the former Editor of Women’s Health to launch and establish a new publication from the ground up. Conceptualised, designed and launched original diary and journal product, taking projects from initial concept through to print-ready production.
Creative Director at Pia Hammond Women’s Health
January 1, 2019 - January 1, 2025
Sole designer and Creative Director overseeing the magazine’s visual direction, editorial design and production across print and digital. Conceptualised and designed magazine covers and directed cover shoots from creative planning through final execution. Partnered with the Editor to shape and maintain the publication’s visual identity across issues, and worked with Hearst USA to obtain approvals aligned to global standards. Managed layouts and print production end-to-end. Awarded Designer of the Year by Media24 for creative excellence.
Art Director (Freelance Contract) at Influence Studio
January 1, 2019 - January 1, 2024
Served as the sole Art Director, partnering with the former Editor of Women’s Health to launch and establish a new publication from the ground up. Conceptualised, designed and launched original diary and journal product, taking projects from initial concept through print-ready production.
Creative Director (Sole Designer) at Pia Hammond Women’s Health
January 1, 2019 - January 1, 2025
Led the magazine’s visual direction, editorial design and production across print and digital. Conceptualised and designed magazine covers, directing cover shoots from creative planning through final execution. Partnered closely with the Editor to shape and maintain the publication’s visual identity and consistency across issues. Worked directly with Hearst USA to obtain approvals on cover designs aligned with global brand standards. Managed publication layout and print production, earning recognition including Media24 Designer of the Year.
Art Director at Women’s Health, Media24
January 1, 2019 - January 1, 2020
Art direction, team leading, and event coordination for health and lifestyle titles.
Founder / Owner at YOKE
January 1, 2018 - Present
Side hustle: Handmade leather harnesses created by me.
Art Director at Edgars, The Publishing Partnership
January 1, 2017 - January 1, 2019
Publishing, art direction, styling, and digital design for retail and lifestyle publications.
Freelance Designer at Independent
January 1, 2016 - January 1, 2017
Freelance design work across publishing, branding, and digital design.
Art Director at Cosmopolitan
January 1, 2013 - December 31, 2015
Contributed to the creative vision and visual identity of Cosmopolitan, designing editorial layouts while ensuring adherence to Cosmopolitan USA standards. Directed beauty and fashion shoots in collaboration with the beauty editor, including makeup shoots. Mentored and supported junior designers with creative guidance and feedback. Worked closely with the creative director and editor to translate content into engaging visual storytelling.
Art Director at Cosmopolitan, Associated Media Publishing
January 1, 2013 - January 1, 2015
Led art direction and layout for fashion and lifestyle titles, with styling and digital workflow.
Junior Graphic Designer at Foschini
January 1, 2009 - December 31, 2013
Built foundational editorial and print production skills within a collaborative creative team supporting leading South African lifestyle and retail publications. Contributed to magazine design, editorial layouts and print-ready production with a focus on typography and delivery against demanding deadlines. Collaborated with Art Directors and Editors and gained end-to-end publishing process experience in a mentorship-led environment.
Art Director at Foschini, Highbury Safika Media
January 1, 2009 - January 1, 2013
Provided art direction, magazine layout, and publishing coordination for print and digital titles.

Education

Diploma at Red & Yellow
January 1, 2001 - January 1, 2003
Diploma at Red & Yellow Diploma
January 11, 2030 - July 31, 2026
Diploma (Red & Yellow Diploma) at Red & Yellow
January 11, 2030 - July 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail, Education, Healthcare