Owner at Write Away Content Marketing Agency

Founded and led a boutique content marketing agency delivering thought leadership content strategies, growth engines, and client-specific content campaigns across Martech, SaaS, LMS, fleet maintenance, and business management software. Built self-sufficient content strategy and growth engine for clients. Worked with Rockwell Automation, Influitive, Tinuiti, Cetaris, Fix, Axonify, AmericoCommerce, Cart.com, HeyOrca, and others.

Senior Content Marketing Manager at Dialpad

Exceeded organic non-brand annual traffic goals by 47% through SEO and high-intent keywords. Wrote high-intent landing pages and BOFU articles generating 15-30 leads per quarter. End-to-end production of 2-3 case studies per quarter (from interview to publication).

Customer Marketing Manager at Catalyst.io

Increased monthly organic traffic from 25k to 54k by focusing on SEO and high-intent keywords. Led end-to-end ownership of a first-party research paper project including distribution and promotion resulting in 2,000 downloads in 48 hours, 47% email open rate, and 3,000 landing page views in one day.

Senior Content Marketing Manager at Easy Projects

Built a formal customer advocacy program; created a customer advocacy council of top clients; designed and built user-certification program with quizzes, leaderboard, and awards recognition; produced product-led blog content, including videos and user guides; partnered with product team to conceptualize, test, and launch features that users requested or needed; designed product marketing campaigns to launch high-priority features; established a customer advocacy program with customers as references.