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Content and SEO leader with 11+ years building organic growth engines, leading first-party research, and driving demand generation across B2B SaaS and martech. Experienced in content strategy, program management, and cross-functional execution spanning SEO, PPC, product marketing, and sales enablement. AI-forward strategist who has implemented AI-powered content workflows and certified content engineering practices to scale thought leadership and improve performance. Known for building repeatable systems for content operations, elevating messaging architecture, and delivering measurable pipeline impact (e.g., significant organic traffic and lead-generation gains).…Content and SEO leader with 11+ years building organic growth engines, leading first-party research, and driving demand generation across B2B SaaS and martech. Experienced in content strategy, program management, and cross-functional execution spanning SEO, PPC, product marketing, and sales enablement. AI-forward strategist who has implemented AI-powered content workflows and certified content engineering practices to scale thought leadership and improve performance. Known for building repeatable systems for content operations, elevating messaging architecture, and delivering measurable pipeline impact (e.g., significant organic traffic and lead-generation gains).

Patrick Icasas

Marketing Strategist, Content Strategist, Growth Marketer, +6

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Content and SEO leader with 11+ years building organic growth engines, leading first-party research, and driving demand generation across B2B SaaS and martech. Experienced in content strategy, program management, and cross-functional execution spanning SEO, PPC, product marketing, and sales enablement. AI-forward strategist who has implemented AI-powered content workflows and certified content engineering practices to scale thought leadership and improve performance. Known for building repeatable systems for content operations, elevating messaging architecture, and delivering measurable pipeline impact (e.g., significant organic traffic and lead-generation gains).…Content and SEO leader with 11+ years building organic growth engines, leading first-party research, and driving demand generation across B2B SaaS and martech. Experienced in content strategy, program management, and cross-functional execution spanning SEO, PPC, product marketing, and sales enablement. AI-forward strategist who has implemented AI-powered content workflows and certified content engineering practices to scale thought leadership and improve performance. Known for building repeatable systems for content operations, elevating messaging architecture, and delivering measurable pipeline impact (e.g., significant organic traffic and lead-generation gains).

Available to hire

Content and SEO leader with 11+ years building organic growth engines, leading first-party research, and driving demand generation across B2B SaaS and martech. Experienced in content strategy, program management, and cross-functional execution spanning SEO, PPC, product marketing, and sales enablement.

AI-forward strategist who has implemented AI-powered content workflows and certified content engineering practices to scale thought leadership and improve performance. Known for building repeatable systems for content operations, elevating messaging architecture, and delivering measurable pipeline impact (e.g., significant organic traffic and lead-generation gains).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Strategist at Mechanix

January 1, 2023 - January 1, 2025

Delivered multi-channel marketing support combining content, demand generation, paid ads, and ABM to drive pipeline. Achieved 70% of annual pipeline target by mid-Q2 through a mix of blog/SEO initiatives and campaign execution. Increased blog traffic YoY and improved AEO (Average Share of Voice) and mention rate metrics, while consistently producing email campaigns that contributed 60–70% of qualified leads. Ran omnichannel product marketing for successive quarters, supported product launches, refined messaging architecture for new product lines, implemented an inter-departmental case study process, and audited site content for compliance with target goals.

Sr. Content Marketing Manager at Dialpad

January 1, 2022 - January 1, 2023

Owned SEO and high-intent content strategy to exceed organic non-brand annual traffic goals by 47%. Wrote high-intent landing pages, case studies, and bottom-of-funnel (BOFU) articles. Managed relationships with an external SEO agency and led a team of 3–4 agency writers, including briefs, task scheduling, and quality control. Pioneered rollout of an AI-generated content workflow (Writer.com) to scale output while supporting strategic performance goals.

Senior Content Marketing Manager at Dialpad

January 1, 2022 - December 31, 2023

Exceeded organic non-brand annual traffic goals by 47% through SEO and high-intent keywords. Wrote high-intent landing pages and BOFU articles generating 15-30 leads per quarter. End-to-end production of 2-3 case studies per quarter (from interview to publication).

Content Marketing Manager at Catalyst.io

January 1, 2021 - January 1, 2022

Increased monthly organic traffic from 25k to 54k by focusing on SEO and high-intent keywords. Owned end-to-end first-party research paper project including distribution and promotion. The project produced 2,000 downloads in 48 hours and generated strong engagement metrics (47% email open rate) along with landing page performance (3,000 landing page views in one day). Achieved top-3 Google SERP rankings for priority keywords using pillar content and a content flywheel approach.

Customer Marketing Manager at Catalyst.io

January 1, 2021 - December 31, 2022

Increased monthly organic traffic from 25k to 54k by focusing on SEO and high-intent keywords. Led end-to-end ownership of a first-party research paper project including distribution and promotion resulting in 2,000 downloads in 48 hours, 47% email open rate, and 3,000 landing page views in one day.

Customer Marketing Manager at Easy Projects

January 1, 2014 - January 1, 2021

Built and managed customer advocacy and community programs, including a Customer Advisory Council composed of the top 10 clients. Designed and built a user certification program with quizzes, leaderboards, and recognition elements. Created product-led blog content (user guides, product updates, and nurture marketing) and developed product marketing campaigns to launch high-priority features. Built customer advocate programs to encourage customers to serve as references and promote the product.

Senior Content Marketing Manager at Easy Projects

January 1, 2014 - December 31, 2021

Built a formal customer advocacy program; created a customer advocacy council of top clients; designed and built user-certification program with quizzes, leaderboard, and awards recognition; produced product-led blog content, including videos and user guides; partnered with product team to conceptualize, test, and launch features that users requested or needed; designed product marketing campaigns to launch high-priority features; established a customer advocacy program with customers as references.

Marketing Administrator at Samuel, Son & Co

January 1, 2012 - January 1, 2014

Supported regional sales teams through ABM, creating prospect-specific sell sheets and assisting with key product support efforts. Managed a library of print and digital marketing assets to ensure technical accuracy and sales relevance (300+ pieces). Created a booklet (“Science of Strap Selection”) used in trade shows and as leave-behind materials for field sales staff. Built omnichannel campaigns promoting key products across regional and vertical markets.

Content Marketing Manager at Catalyst.io

January 1, 2012 - December 31, 2014

Led content marketing initiatives, produced end-to-end content campaigns (case studies, blogs, assets) and contributed to SEO-driven growth. Built and maintained a scalable content strategy across multiple channels to support growth and demand generation.

Owner, Write Away Content Marketing Agency at Write Away Content Marketing Agency

January 1, 2010 - Present

Own and operate a content marketing agency focused on thought leadership, SEO performance, demand generation, and AI-enabled content workflows. Develop and execute strategies across multiple industries including martech, SaaS, LMS, fleet maintenance, and business management software. Lead local SEO campaigns for community-level businesses and build self-sufficient content strategy and growth systems so clients can run their own campaigns. Create AI-powered content workflows using AirOps, Claude, and ChatGPT; also deliver first-party research programs and long-form content that supports organic search visibility and pipeline goals.

Owner at Write Away Content Marketing Agency

January 1, 2010 - Present

Founded and led a boutique content marketing agency delivering thought leadership content strategies, growth engines, and client-specific content campaigns across Martech, SaaS, LMS, fleet maintenance, and business management software. Built self-sufficient content strategy and growth engine for clients. Worked with Rockwell Automation, Influitive, Tinuiti, Cetaris, Fix, Axonify, AmericoCommerce, Cart.com, HeyOrca, and others.