Senior Content Marketing Manager at Dialpad

Exceeded organic non-brand annual traffic goals by 47% through SEO and high-intent keywords. Wrote high-intent landing pages and BOFU articles generating 15-30 leads per quarter. End-to-end production of 2-3 case studies per quarter (from interview to publication).

Customer Marketing Manager at Catalyst.io

Increased monthly organic traffic from 25k to 54k by focusing on SEO and high-intent keywords. Led end-to-end ownership of a first-party research paper project including distribution and promotion resulting in 2,000 downloads in 48 hours, 47% email open rate, and 3,000 landing page views in one day.

Senior Content Marketing Manager at Easy Projects

Built a formal customer advocacy program; created a customer advocacy council of top clients; designed and built user-certification program with quizzes, leaderboard, and awards recognition; produced product-led blog content, including videos and user guides; partnered with product team to conceptualize, test, and launch features that users requested or needed; designed product marketing campaigns to launch high-priority features; established a customer advocacy program with customers as references.

Content Marketing Manager at Catalyst.io

Led content marketing initiatives, produced end-to-end content campaigns (case studies, blogs, assets) and contributed to SEO-driven growth. Built and maintained a scalable content strategy across multiple channels to support growth and demand generation.