6+ years experience driving revenue through sales-first influencer programs and performance marketing. From F&B startups to global lifestyle brands, I build high-performing creator-led strategies that genuinely align with the brand values and mission-driven objectives. I focus on long-term creator relationships to increase life-time-value. Highly organized, data-driven and autonomous, I manage end-to-end campaigns (from outreach to ROI reporting) in a remote environment. Available for freelance collaboration across time zones.

6+ years experience driving revenue through sales-first influencer programs and performance marketing. From F&B startups to global lifestyle brands, I build high-performing creator-led strategies that genuinely align with the brand values and mission-driven objectives. I focus on long-term creator relationships to increase life-time-value. Highly organized, data-driven and autonomous, I manage end-to-end campaigns (from outreach to ROI reporting) in a remote environment. Available for freelance collaboration across time zones.

Available to hire

6+ years experience driving revenue through sales-first influencer programs and performance marketing.
From F&B startups to global lifestyle brands, I build high-performing creator-led strategies that genuinely align with the brand values and mission-driven objectives. I focus on long-term creator relationships to increase life-time-value.
Highly organized, data-driven and autonomous, I manage end-to-end campaigns (from outreach to ROI reporting) in a remote environment. Available for freelance collaboration across time zones.

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Experience Level

Intermediate

Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Chinese
Beginner

Work Experience

Marketing and Influencer Manager at CASETiFY
December 1, 2023 - Present
Led brand marketing and communications initiatives across European markets, strengthened brand positioning and drove +20% YoY revenue growth. Developed and executed creator and influencer collaborations across European markets, managing timelines, budgets, deliverables, and KPIs.
Marketing Manager at VMware
December 1, 2022 - December 1, 2023
Led creator, partner, and content-driven campaigns across France and METNA, aligning brand storytelling with commercial objectives; activated influencer-style thought leadership, executive advocacy, and digital campaigns. Led go-to-market experiments around flagship events (LEAP Saudi Arabia, GITEX Dubai, Viva Tech Paris), testing messaging, channels, and partner activations to maximize lead quality and engagement. Delivered data-driven campaign insights to optimize content performance, messaging, and channel strategy.
Social Media Marketing Specialist at VMware
June 1, 2021 - December 1, 2022
Owned and scaled digital acquisition and engagement channels for France and METNA, increasing audience engagement by +30% YoY through continuous testing and optimization. Developed social-first storytelling frameworks and supported the creation of high-impact digital assets.
Marketing Associate at Le Quinze Vins (LQV)
November 1, 2020 - May 1, 2021
Increased e-commerce conversion rate by +7% through A/B testing, paid social optimization, and improved product storytelling. Analyzed sales and customer data across online and offline channels to identify product performance trends, cross-sell opportunities, and support strategies.
Marketing Executive at Bombol
March 1, 2020 - November 1, 2020
Managed influencer collaboration projects across APAC, Australia and North America, coordinating creators, briefs, timelines, and content delivery. Planned and executed paid and organic social campaigns increasing e-commerce conversion rate by +15%. Worked with UGC to develop ad creatives optimized for social performance and conversions.
Sales and Marketing Trainee at New World Millennium Hotel (Rosewood Group)
July 1, 2019 - December 1, 2019
Supported B2B acquisition efforts targeting European corporate clients for the Hong Kong Toy Fair, contributing to new account development. Analyzed historical CRM sales data to identify high-potential prospects, executed outbound outreach, and supported deal closures with international clients.

Education

BBA (Bachelor of Business Administration) at Toulouse Business School, France
January 11, 2030 - January 1, 2019
Dual degree program at Gadjah Mada University, Indonesia
January 11, 2030 - January 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Professional Services

Experience Level

Intermediate

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