PC

6+ years experience driving revenue through sales-first influencer programs and performance marketing.

About

6+ years experience driving revenue through sales-first influencer programs and performance marketing.
From F&B startups to global lifestyle brands, I build high-performing creator-led strategies that genuinely align with the brand values and mission-driven objectives. I focus on long-term creator relationships to increase life-time-value.
Highly organized, data-driven and autonomous, I manage end-to-end campaigns (from outreach to ROI reporting) in a remote environment. Available for freelance collaboration across time zones.

  • 7 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • FrenchFluent
  • Spanish; CastilianFluent
  • ChineseBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Travel & Hospitality
  • Professional Services

Work experience· 6 roles

Marketing and Influencer Manager · CASETiFYDec 2023 – Present · 3 yrs

Led brand marketing and communications initiatives across European markets, strengthened brand positioning and drove +20% YoY revenue growth. Developed and executed creator and influencer collaborations across European markets, managing timelines, budgets, deliverables, and KPIs.

Marketing Manager · VMwareDec 2022 – Dec 2023 · 1 yr 1 mo

Led creator, partner, and content-driven campaigns across France and METNA, aligning brand storytelling with commercial objectives; activated influencer-style thought leadership, executive advocacy, and digital campaigns. Led go-to-market experiments around flagship events (LEAP Saudi Arabia, GITEX Dubai, Viva Tech Paris), testing messaging, channels, and partner activations to maximize lead quality and engagement. Delivered data-driven campaign insights to optimize content performance, messaging, and channel strategy.

Social Media Marketing Specialist · VMwareJun 2021 – Dec 2022 · 1 yr 7 mos

Owned and scaled digital acquisition and engagement channels for France and METNA, increasing audience engagement by +30% YoY through continuous testing and optimization. Developed social-first storytelling frameworks and supported the creation of high-impact digital assets.

Marketing Associate · Le Quinze Vins (LQV)Nov 2020 – May 2021 · 7 mos
Marketing Executive · BombolMar 2020 – Nov 2020 · 9 mos
Sales and Marketing Trainee · New World Millennium Hotel (Rosewood Group)Jul 2019 – Dec 2019 · 6 mos

Education

BBA (Bachelor of Business Administration) · Toulouse Business School, France2030 – 2019
Dual degree program · Gadjah Mada University, Indonesia2030 – 2026

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