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I’m Anuraj Pillai, an SEO and digital marketing specialist based in Mumbai, helping organizations grow through data-driven search strategy, content, and conversion improvements. My experience spans end-to-end SEO—from technical audits and on-page optimization to local SEO, schema/structured content, and visibility for AI-driven search experiences. I’ve worked with healthcare and med spa clients as well as non-profit initiatives, building scalable systems for organic growth, topical authority, and lead generation. I enjoy turning research into clear plans (keyword intent, competitive benchmarks, and UX alignment) and collaborating across content and development teams to deliver measurable results.…I’m Anuraj Pillai, an SEO and digital marketing specialist based in Mumbai, helping organizations grow through data-driven search strategy, content, and conversion improvements. My experience spans end-to-end SEO—from technical audits and on-page optimization to local SEO, schema/structured content, and visibility for AI-driven search experiences. I’ve worked with healthcare and med spa clients as well as non-profit initiatives, building scalable systems for organic growth, topical authority, and lead generation. I enjoy turning research into clear plans (keyword intent, competitive benchmarks, and UX alignment) and collaborating across content and development teams to deliver measurable results.

Anuraj Pillai

SEO Expert, Digital Marketer, Marketing Consultant, +2

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I’m Anuraj Pillai, an SEO and digital marketing specialist based in Mumbai, helping organizations grow through data-driven search strategy, content, and conversion improvements. My experience spans end-to-end SEO—from technical audits and on-page optimization to local SEO, schema/structured content, and visibility for AI-driven search experiences. I’ve worked with healthcare and med spa clients as well as non-profit initiatives, building scalable systems for organic growth, topical authority, and lead generation. I enjoy turning research into clear plans (keyword intent, competitive benchmarks, and UX alignment) and collaborating across content and development teams to deliver measurable results.…I’m Anuraj Pillai, an SEO and digital marketing specialist based in Mumbai, helping organizations grow through data-driven search strategy, content, and conversion improvements. My experience spans end-to-end SEO—from technical audits and on-page optimization to local SEO, schema/structured content, and visibility for AI-driven search experiences. I’ve worked with healthcare and med spa clients as well as non-profit initiatives, building scalable systems for organic growth, topical authority, and lead generation. I enjoy turning research into clear plans (keyword intent, competitive benchmarks, and UX alignment) and collaborating across content and development teams to deliver measurable results.

Available to hire

I’m Anuraj Pillai, an SEO and digital marketing specialist based in Mumbai, helping organizations grow through data-driven search strategy, content, and conversion improvements. My experience spans end-to-end SEO—from technical audits and on-page optimization to local SEO, schema/structured content, and visibility for AI-driven search experiences.

I’ve worked with healthcare and med spa clients as well as non-profit initiatives, building scalable systems for organic growth, topical authority, and lead generation. I enjoy turning research into clear plans (keyword intent, competitive benchmarks, and UX alignment) and collaborating across content and development teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

SEO Specialist (Freelancer)

April 1, 2025 - Present

Owned end-to-end SEO strategy for vocational training, focusing on non-branded organic growth, local SEO, technical SEO health, and AI-driven search visibility. Planned and optimized content across blogs and landing pages, schema, and AI answer-engine content with E-E-A-T reinforcement. Led multi-channel SEO initiatives to build topical authority and prepared for the shift toward Generative Engine Optimization (GEO).

SEO Specialist at Alderwoods Surgical Center LLC (USA)

May 1, 2023 - March 31, 2025

Led SEO strategy and execution for 36 medical industry clients, primarily cosmetic surgery and med spa practices. Managed audits, competitor benchmarking, and performance tracking using Google Analytics and SEMrush; executed long-tail, location-based keyword research to drive high-intent traffic. Built content hubs/FAQ libraries aligned to user intent, created geo-targeted pages and optimized Google Business Profiles and NAP citations for Map Pack visibility, and improved booking conversions by reducing form/CTA friction and adding interactive tools and chatbot integrations. Collaborated with medical professionals to implement E-E-A-T through content grounded in experience and expertise.

Digital Marketing Consultant (Freelance Project) at G&B Autos Ltd (United Kingdom)

September 1, 2021 - January 31, 2022

Improved keyword visibility by increasing rankings into top positions on Google.co.uk and strengthening local SERP presence including Map/3-pack visibility.

Digital Marketer at Yuva Parivartan

March 1, 2020 - April 30, 2023

Developed digital marketing strategy to strengthen belief and reach, and to mobilize jobs/volunteers/partnerships/funding via online platforms. Planned and managed paid social campaigns (boost posts, carousel ads, videos) and ran audience targeting and retargeting using Ads Manager/Business Manager tools. Coordinated content activities reaching large audiences (including YouTube e-learning performance) and supported donation growth through digital outreach and influencer collaborations.

SEO Specialist at Sagar Group of Institutions, Bhopal

September 1, 2017 - December 31, 2017

Conducted keyword research and competitor analysis for sirtbhopal.ac.in. Managed on-page/off-page optimization for a revamped website, handled local SEO via business listings and third-party platforms, and ran Google Ads for top keywords. Measured web analytics and delivered MIS reporting to identify improvements and track results.

Digital Marketing Manager (Consultant Role) at UXMediaTech Pvt Ltd, Bhopal

September 1, 2017 - September 30, 2021

Devised digital communication strategy across social platforms and managed budgets. Handled branding through paid/earned/owned media and led SEO efforts and conversion funnels to generate monthly site impressions and attract guest blogging partnerships. Coordinated a team of content creators, maintained a marketing calendar, monitored analytics, and implemented SEO/SEM, social optimization, ASO, and Google network business listings. Created web and content briefs with timelines and produced MIS reporting to guide future strategy.

Digital Marketing Consultant at Margdarshak Career Developers Pvt Ltd, Bhopal

August 1, 2016 - July 31, 2017

Planned and executed web, SEO/SEM, database, email, social, and display advertising campaigns. Measured and reported performance against goals, identified trends and insights, expanded keyword discovery, and evaluated emerging technologies. Drove content marketing and worked with designers to produce online marketing materials and email campaigns, optimizing portal structure and content. Coordinated with CRM for customer advocacy (testimonials) and managed advertising budget.

Digital Marketing (Freelance)

February 1, 2014 - July 31, 2016

Performed on-page SEO and keyword integration (headers, image attributes, text), executed keyword research and mapping to strengthen content silos, and improved search snippet effectiveness with improved headlines/subheadings. Diagnosed and resolved technical SEO issues (canonicalization, pagination, 404s, redirects, crawl/server errors, duplicate content, robots.txt, and XML sitemap problems). Supported local SEO via Google+ local places and citations, conducted full site SEO audits, performed competitive analysis, and developed diversified inbound link outreach strategies. Also optimized social accounts and managed paid campaigns and reporting.

Sr. SEO Executive at Achievers Zone India Pvt Ltd, Mumbai

June 1, 2013 - January 31, 2014

Prepared SEO strategy reports and improved organic search outcomes post Google Hummingbird updates. Designed approaches to track site performance and worked with web designers to enhance UX and reduce risks of Google Panda penalties. Created link building strategies and link-bait content aligned to Penguin considerations. Implemented social media optimization for business pages and prepared traffic/research reports using Google Analytics and keyword ranking reporting.

Sr. SEO Executive at Equal Communications, Mumbai

September 1, 2011 - February 28, 2013

Owned SEO strategy, keyword research, competitor analysis, and on-page/off-page optimization for clients across industries. Built link building/link-bait content, handled technical tasks (.htaccess, redirects, robots.txt and XML sitemap), and performed trend analysis to improve traffic. Supported lead generation, web traffic growth, backlinks, rankings, and brand promotion. Coordinated with designers/programmers for SEO-optimized pages and prepared analytics/keyword ranking reports; supported social media optimization with content and promotion.

SEO Analyst at Open Firms Consulting, Mumbai

December 1, 2009 - January 31, 2011

Performed keyword research and competitor analysis and resolved HTML/content, link architecture, and navigation issues. Monitored organic rankings and executed on-page optimization (meta tags, images, titles, headers, internal linking, and content). Added robots.txt/sitemaps and executed off-page activities including directory submissions, blog posting/optimization, social bookmarking, article submission, and video posting on YouTube and Dailymotion.