Born April 9, 1986, in Haarlem. With over 20 years of experience in online marketing, customer journey optimization, and product management, I help businesses grow with a focus on creativity and data. As the founder of PrettyDamnGreat, I optimize customer experiences, increase conversions, and develop targeted marketing strategies. My approach is always focused on measurable results, whether it’s A/B testing, streamlining customer journeys, or data-driven campaigns. Outside of work, I’m a family man who loves traveling and discovering new cultures, which also enriches my professional vision. Reading both business and spiritual continues to inspire me to learn and innovate. Data is king and teamwork makes the dream work are guiding principles in my work. Are you looking for a freelancer to strengthen your digital strategy? Let’s collaborate!

Born April 9, 1986, in Haarlem. With over 20 years of experience in online marketing, customer journey optimization, and product management, I help businesses grow with a focus on creativity and data. As the founder of PrettyDamnGreat, I optimize customer experiences, increase conversions, and develop targeted marketing strategies. My approach is always focused on measurable results, whether it’s A/B testing, streamlining customer journeys, or data-driven campaigns. Outside of work, I’m a family man who loves traveling and discovering new cultures, which also enriches my professional vision. Reading both business and spiritual continues to inspire me to learn and innovate. Data is king and teamwork makes the dream work are guiding principles in my work. Are you looking for a freelancer to strengthen your digital strategy? Let’s collaborate!

Available to hire

Born April 9, 1986, in Haarlem. With over 20 years of experience in online marketing, customer journey optimization, and product management, I help businesses grow with a focus on creativity and data. As the founder of PrettyDamnGreat, I optimize customer experiences, increase conversions, and develop targeted marketing strategies. My approach is always focused on measurable results, whether it’s A/B testing, streamlining customer journeys, or data-driven campaigns. Outside of work, I’m a family man who loves traveling and discovering new cultures, which also enriches my professional vision. Reading both business and spiritual continues to inspire me to learn and innovate. Data is king and teamwork makes the dream work are guiding principles in my work. Are you looking for a freelancer to strengthen your digital strategy? Let’s collaborate!

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Work Experience

Freelancer at PrettyDamnGreat
October 1, 2018 - Present
As a Conversion & Growth Specialist, I help brands, agencies, and digital platforms accelerate their growth by combining strategy, design, and data. I lead projects from analysis to implementation, leveraging conversion optimization, growth hacking, and AI-driven personalization to continuously improve user experience and business performance.
Online Marketing Manager Benelux at HAIX
October 1, 2024 - September 30, 2024
Responsible for the CRO strategy and optimization of the digital customer journey in the Netherlands, Belgium, and Luxembourg. Setting up and executing A/B and multivariate tests to improve conversion rates and customer engagement. Implementing personalized segmentation and dynamic content based on user behavior and data.
Senior CRO Manager at Bikkelhart (Conclusion)
August 1, 2023 - August 31, 2024
Running CRO programs for clients from start to finish, including sales pitches, kick-off, backlog creation, hypothesis scoring and prioritization, testing, and result analysis.
Senior Digital Experience Specialist at Viking Direct (Office Depot)
August 1, 2021 - August 31, 2023
Conversion optimization across the entire e-commerce customer journey, including checkout flows and product detail pages. Developed test strategies and experiments with A/B testing and personalization to improve website performance.
Interim Creative Director at CLUSE
August 1, 2023 - September 30, 2024
Management, Marketing Strategy, and Brand Management.
Interim UX & Analytics Manager at Thomas Cook
April 1, 2017 - October 31, 2017
Management, Deep Dives, CRO & CX optimization.
Creative Director at First Screen
May 1, 2016 - April 30, 2017
Management, Marketing Strategy, CRO & CX optimization.
Art Director at FonQ
June 1, 2014 - May 31, 2016
Management, UX/UI Design, and Brand Management.
Online Design Lead at Vattenfall
January 1, 2012 - May 31, 2014
Brand Management, CRO & CX optimization.
Interim eCommerce Specialist at Makro (Metro Group)
November 1, 2011 - January 31, 2012
Merchandising and UX & CX Design.
Interim eCommerce Specialist at Blokker
May 1, 2011 - November 30, 2011
Merchandising and UX & CX Design.
Senior Web Designer at Albelli (Albumprinter)
April 1, 2009 - April 30, 2011
UX/UI Design and Brand Management.
Eigenaar/Creative Director at GeneralGFX
November 1, 2002 - April 30, 2009
Management, Graphic Design, UX/UI Design, eCommerce.

Education

Bachelor’s Degree at Hogeschool Rotterdam
January 1, 2004 - January 1, 2007
Orientation Year at Willem de Kooning Academy
January 11, 2030 - January 17, 2026
Higher General Secondary Education (HAVO) at Luzac College Haarlem
January 11, 2030 - January 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services