Pim De Groot
Born April 9, 1986, in Haarlem. With over 20 years of experience in online marketing, customer journey optimization, and product management, I help businesses grow with a focus on creativity and data.
About
Born April 9, 1986, in Haarlem. With over 20 years of experience in online marketing, customer journey optimization, and product management, I help businesses grow with a focus on creativity and data. As the founder of PrettyDamnGreat, I optimize customer experiences, increase conversions, and develop targeted marketing strategies. My approach is always focused on measurable results, whether it’s A/B testing, streamlining customer journeys, or data-driven campaigns. Outside of work, I’m a family man who loves traveling and discovering new cultures, which also enriches my professional vision. Reading both business and spiritual continues to inspire me to learn and innovate. Data is king and teamwork makes the dream work are guiding principles in my work. Are you looking for a freelancer to strengthen your digital strategy? Let’s collaborate!
- 23 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Software & Internet
- Professional Services
More experts in Amsterdam, Netherlands
Work experience· 13 roles
Responsible for the CRO strategy and optimization of the digital customer journey in the Netherlands, Belgium, and Luxembourg. Setting up and executing A/B and multivariate tests to improve conversion rates and customer engagement. Implementing personalized segmentation and dynamic content based on user behavior and data.
Management, Marketing Strategy, and Brand Management.
Running CRO programs for clients from start to finish, including sales pitches, kick-off, backlog creation, hypothesis scoring and prioritization, testing, and result analysis.
Education
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