Pinar B. Unlu

Founder of independent design and strategy consultancy shaping purposeful environments where brand, culture and human experience meet. Lead experience strategies rooted in research, behavioural insight and clear narrative thinking; translate brand purpose into meaningful spatial experiences across retail, hospitality, F&B and banking. Oversee complex programmes from early investigation through delivery, ensuring strategic clarity and high-quality execution. Partner with agencies, developers and brand teams across EMEA; assemble bespoke multidisciplinary teams; guide clients through early-stage strategy, RFP planning and pitch direction; mentor creative partners through complex processes to foster collaboration.

Guided spatial customer experience projects from early research through construction, integrating service design thinking, customer journey insight and brand intent into material and spatial decisions. Coordinated multidisciplinary teams and consultants to ensure coherence, innovation and high design quality throughout the process. Led workshops and presented to C-level stakeholders to align direction and secure key initiatives. Supported business teams in shaping service offerings and pitch direction that strengthened creative outcomes.

Directed and coordinated the entire design process of all architectural and interior projects, guiding them from initial studies to construction with passion and precision. Built concept development frameworks, ensured design integrity, and maintained cross-disciplinary collaboration across teams operating in Istanbul, Dubai and London.