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I am a creative and strategic design leader with broad experience delivering branded environments and customer journeys across EMEA. I combine research, behavioral insight and benchmarking to define the big idea and narrative that guide the brand, service, communication and spatial experiences. Architecturally trained and evolved into a multidisciplinary creative generalist, I shape complete customer journeys by connecting strategy, experience design and storytelling into one coherent direction. I lead teams, guide creative vision and align projects with business goals and user needs. Open to collaborations across Europe and internationally.…I am a creative and strategic design leader with broad experience delivering branded environments and customer journeys across EMEA. I combine research, behavioral insight and benchmarking to define the big idea and narrative that guide the brand, service, communication and spatial experiences. Architecturally trained and evolved into a multidisciplinary creative generalist, I shape complete customer journeys by connecting strategy, experience design and storytelling into one coherent direction. I lead teams, guide creative vision and align projects with business goals and user needs. Open to collaborations across Europe and internationally.

Pinar B. Unlu

Architect, Brand Designer, Creative Director, +4

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I am a creative and strategic design leader with broad experience delivering branded environments and customer journeys across EMEA. I combine research, behavioral insight and benchmarking to define the big idea and narrative that guide the brand, service, communication and spatial experiences. Architecturally trained and evolved into a multidisciplinary creative generalist, I shape complete customer journeys by connecting strategy, experience design and storytelling into one coherent direction. I lead teams, guide creative vision and align projects with business goals and user needs. Open to collaborations across Europe and internationally.…I am a creative and strategic design leader with broad experience delivering branded environments and customer journeys across EMEA. I combine research, behavioral insight and benchmarking to define the big idea and narrative that guide the brand, service, communication and spatial experiences. Architecturally trained and evolved into a multidisciplinary creative generalist, I shape complete customer journeys by connecting strategy, experience design and storytelling into one coherent direction. I lead teams, guide creative vision and align projects with business goals and user needs. Open to collaborations across Europe and internationally.

Available to hire

I am a creative and strategic design leader with broad experience delivering branded environments and customer journeys across EMEA. I combine research, behavioral insight and benchmarking to define the big idea and narrative that guide the brand, service, communication and spatial experiences.

Architecturally trained and evolved into a multidisciplinary creative generalist, I shape complete customer journeys by connecting strategy, experience design and storytelling into one coherent direction. I lead teams, guide creative vision and align projects with business goals and user needs. Open to collaborations across Europe and internationally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Turkish

Fluent

Portuguese

Intermediate

Work Experience

Founder at Sonderhaus Creative Minds

January 1, 2025 - Present

Founder of independent design and strategy consultancy shaping purposeful environments where brand, culture and human experience meet. Lead experience strategies rooted in research, behavioural insight and clear narrative thinking; translate brand purpose into meaningful spatial experiences across retail, hospitality, F&B and banking. Oversee complex programmes from early investigation through delivery, ensuring strategic clarity and high-quality execution. Partner with agencies, developers and brand teams across EMEA; assemble bespoke multidisciplinary teams; guide clients through early-stage strategy, RFP planning and pitch direction; mentor creative partners through complex processes to foster collaboration.

Design Director at I-AM Associates

June 1, 2016 - February 1, 2024

Guided spatial customer experience projects from early research through construction, integrating service design thinking, customer journey insight and brand intent into material and spatial decisions. Coordinated multidisciplinary teams and consultants to ensure coherence, innovation and high design quality throughout the process. Led workshops and presented to C-level stakeholders to align direction and secure key initiatives. Supported business teams in shaping service offerings and pitch direction that strengthened creative outcomes.

Head of Concept at I-AM Associates

January 1, 2013 - June 1, 2016

Directed and coordinated the entire design process of all architectural and interior projects, guiding them from initial studies to construction with passion and precision. Built concept development frameworks, ensured design integrity, and maintained cross-disciplinary collaboration across teams operating in Istanbul, Dubai and London.

Architectural Design Coordinator at SPACE Architects & Designers

December 1, 2009 - July 1, 2011

Coordinated architectural and interior projects from early studies through construction; integrated design thinking, spatial planning and branding into project decisions. Led cross-functional teams and consultants to ensure coherence and high design quality.

Self Employed Contract Based Freelance Design Consultant at Independent

December 1, 2008 - December 1, 2009

Contract-based design direction, team leadership and cross-functional coordination for diverse projects across Istanbul.

Design Team Leader at EAA / Istanbul

October 1, 2002 - December 1, 2008

Led design teams through concept development and execution, coordinating with multidisciplinary professionals to deliver architectural and interior projects.