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I'm Maria Paz Pineda, a UX/UI designer based in Amsterdam, blending architecture-driven thinking with user-centered product design. I translate complex interactions into intuitive flows, build scalable design systems, and bridge design with engineering to deliver usable, accessible digital products. Over the years I've collaborated on web and mobile applications, led usability testing, and helped teams adopt AI-assisted experiences. I’m passionate about shaping delightful, inclusive experiences that drive business results and long-term adaptability.…I'm Maria Paz Pineda, a UX/UI designer based in Amsterdam, blending architecture-driven thinking with user-centered product design. I translate complex interactions into intuitive flows, build scalable design systems, and bridge design with engineering to deliver usable, accessible digital products. Over the years I've collaborated on web and mobile applications, led usability testing, and helped teams adopt AI-assisted experiences. I’m passionate about shaping delightful, inclusive experiences that drive business results and long-term adaptability.

Maria Paz Pineda

UX Designer, UI Designer, Product Designer, +2

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I'm Maria Paz Pineda, a UX/UI designer based in Amsterdam, blending architecture-driven thinking with user-centered product design. I translate complex interactions into intuitive flows, build scalable design systems, and bridge design with engineering to deliver usable, accessible digital products. Over the years I've collaborated on web and mobile applications, led usability testing, and helped teams adopt AI-assisted experiences. I’m passionate about shaping delightful, inclusive experiences that drive business results and long-term adaptability.…I'm Maria Paz Pineda, a UX/UI designer based in Amsterdam, blending architecture-driven thinking with user-centered product design. I translate complex interactions into intuitive flows, build scalable design systems, and bridge design with engineering to deliver usable, accessible digital products. Over the years I've collaborated on web and mobile applications, led usability testing, and helped teams adopt AI-assisted experiences. I’m passionate about shaping delightful, inclusive experiences that drive business results and long-term adaptability.

Available to hire

I’m Maria Paz Pineda, a UX/UI designer based in Amsterdam, blending architecture-driven thinking with user-centered product design. I translate complex interactions into intuitive flows, build scalable design systems, and bridge design with engineering to deliver usable, accessible digital products.

Over the years I’ve collaborated on web and mobile applications, led usability testing, and helped teams adopt AI-assisted experiences. I’m passionate about shaping delightful, inclusive experiences that drive business results and long-term adaptability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

UX/UI Designer at Lifely

February 1, 2025 - November 12, 2025

Designing and improving digital products for web and AI-driven platforms, with a focus on usability, system structure, and the seamless integration between design and technology. Developing and implementing scalable design systems to streamline updates, improve collaboration, and ensure consistency across digital products. Creating and refining AI-assisted experiences, translating complex interactions into intuitive and accessible user flows. Managing end-to-end prototyping and implementation, aligning design solutions with technical feasibility and business needs. Collaborating with cross-functional teams to optimize workflows and maintain high design quality throughout the product lifecycle. Driving innovative, user-centered design solutions that balance functionality, aesthetics, and long-term adaptability.

UX/UI Designer at Iyaga mi

January 1, 2025 - January 1, 2025

Designing and delivering user-centered, responsive mobile and web applications that balance functionality and visual appeal. Conducting comprehensive user research, including persona development and journey mapping, to inform design strategies and meet user needs. Developing wireframes, advanced prototypes, and high-fidelity designs while collaborating with cross-functional teams to ensure seamless implementation. Leading usability testing sessions to identify and resolve pain points, optimizing user flows for improved engagement and satisfaction. Managing projects end-to-end, including stakeholder communication, timeline oversight, and deliverable quality assurance.

Recruitment and Onboarding Specialist at Picnic Technologies

January 1, 2022 - January 1, 2022

Responsible for leading candidate evaluation processes, including hosting assessment events and managing the full recruitment cycle. Oversaw trainee guidance and performance evaluations, while also supporting administrative and supply-chain tasks.

Freelance Architect & Designer at Self-Employed

January 1, 2020 - January 1, 2020

Freelance architecture and design work, delivering projects across residential and commercial interiors and branding assets, combining technical drawing, visualization, and concept development.