Piotr Górski

Designing and optimizing data-driven digital marketing campaigns aligned with business goals; Managing content activation across digital channels, including websites, and email marketing platforms; Driving improvements in user experience and web performance through data-backed recommendations and testing initiatives

Leading the development and maintenance of the Digital Playbook, ensuring all content is accurate, up-to-date, and relevant for global deployment; Managing and leading the Digital Marketing Community channel; Collaboration with Brand Managers to assess digital campaign plans, ensuring UX alignment and providing creative ideas and strategic recommendations for optimization; Agreeing on omnichannel digital strategy and objectives with stakeholders (25+ markets); Managing end-to-end implementation and deployment of digital campaigns (web, mobile, email )

Marketo Certified Expert: targeting and personalization, analytics and reporting, lead management, campaign implementation, and operations; Leading email planning, testing, scheduling, and execution; Providing solutions and ideas for increasing email performance metrics; Presiding over ongoing data management and improving data quality in the system; Salesforce - fundamental knowledge; Webmaster for the United Kingdom; Designing the websites and improving User Experience (UX) - Adobe AEM, JIRA, Brightcove, Siteimprove, SEO