Hi, I’m Piper Ferrari, an Art Director and Senior Designer specializing in branding, apparel, merchandise, packaging, and digital design for music, retail, and lifestyle brands. I thrive on collaborating with cross-functional teams to move concepts from idea to production, delivering high-impact visual systems for global brands like Guitar Center, Universal Music Group, and Warner Music Group. My work has been recognized by Graphic Design USA, Creative Boom, and Adobe for creative excellence and industry innovation. In my freelancing practice, I’ve led creative direction for 12+ artists and brands across merchandise, apparel, branding, and retail programs, guiding projects from concept through final delivery and coordinating with vendors and production teams. I’ve directed illustrators and partners to maintain brand consistency, developed brand identities and album packaging, and built marketing campaigns and digital assets tailored to each client’s audience. At Guitar Center, I design assets for national campaigns, develop scalable Figma workflows and design systems, and create cohesive campaigns that strengthen brand presence across ecommerce and retail.…Hi, I’m Piper Ferrari, an Art Director and Senior Designer specializing in branding, apparel, merchandise, packaging, and digital design for music, retail, and lifestyle brands. I thrive on collaborating with cross-functional teams to move concepts from idea to production, delivering high-impact visual systems for global brands like Guitar Center, Universal Music Group, and Warner Music Group. My work has been recognized by Graphic Design USA, Creative Boom, and Adobe for creative excellence and industry innovation. In my freelancing practice, I’ve led creative direction for 12+ artists and brands across merchandise, apparel, branding, and retail programs, guiding projects from concept through final delivery and coordinating with vendors and production teams. I’ve directed illustrators and partners to maintain brand consistency, developed brand identities and album packaging, and built marketing campaigns and digital assets tailored to each client’s audience. At Guitar Center, I design assets for national campaigns, develop scalable Figma workflows and design systems, and create cohesive campaigns that strengthen brand presence across ecommerce and retail.WWWW…