Social Media/Video Editing Intern at National Esports Collegiate Conference

Led live-tweet coverage of esports matches, driving real-time engagement. Produced short-form highlights and event recaps to increase impressions and retention.

Social Media/Video Editing Intern at National Esports Collegiate Conference

Led efforts to live-tweet esports matches, driving real-time engagement and audience interaction. Produced short-form highlights and event recaps, increasing impressions and retention.

Social Media Coordinator at Loadscreen

Developed and executed social media strategies to grow audience and engagement across platforms. Managed partnerships and fundraisers to boost community involvement. Collaborated cross-functionally to create multimedia campaigns. Analyzed metrics to refine content and drive follower growth.

Social Media Coordinator at Loadscreen

Developed and executed social media strategies to grow audience and engagement across all platforms. Managed key milestones like partnerships and fundraisers to boost community involvement. Collaborated cross-functionally to create impactful multimedia campaigns. Analyzed metrics to refine content and drive follower growth.

Marketing Manager at TLX Inc (Formerly- ThreadLux)

Led digital marketing strategy for a B2C e-commerce rental platform, increasing traffic by 150% through targeted campaigns and SEO. Developed social media and paid media campaigns, driving 40% higher engagement and 30% YoY customer growth. Managed influencer partnerships and optimized conversion funnels, improving ad ROI by 20%. Conducted A/B testing and performance analysis, enhancing user experience and increasing CTRs by 25%.

Marketing Manager at TLX Inc (Formerly- ThreadLux)

Led digital marketing strategy for a B2C e-commerce rental platform, increasing traffic by 150% through targeted campaigns and SEO. Developed social media and paid media campaigns, driving 40% higher engagement and 30% YoY customer growth. Managed influencer partnerships and optimized conversion funnels, improving ad ROI by 20%. Conducted A/B testing and performance analysis, enhancing user experience and increasing CTRs by 25%.

Social Media Manager & Event Coverage Coordinator at Toronto Valorant Events

Managed social media by promoting signups and tournament details while live-tweeting streamed and in-person events to drive real-time engagement. Captured and edited on-site photos and videos to enhance event coverage.

Social Media Manager & Event Coverage Coordinator at Toronto Valorant Events

Managed social media by promoting signups and tournament details while live-tweeting streamed and in-person events to drive real-time engagement. Captured and edited on-site photos and videos to enhance event coverage.

Back-End Developer at TLX Inc (Formerly- ThreadLux)

Spearheaded and maintained backend systems for a B2C e-commerce rental platform, ensuring 99.9% uptime and seamless transactions for thousands of users. Optimized API performance, reducing response times by 30%, and implemented database optimizations, reducing query execution time by 40%. Integrated third-party payment processing solutions, enabling secure transactions and increasing successful payment completion rates by 20%. Collaborated with cross-functional teams in agile sprints.

Back-end Developer at TLX Inc (Formerly- ThreadLux)

Spearheaded and maintained backend systems for a B2C e-commerce rental platform, ensuring 99.9% uptime and seamless transactions for thousands of users. Optimized API performance, reducing response times by 30%, improving checkout speeds, and enhancing the overall user experience. Implemented database optimizations, reducing query execution time by 40%, leading to faster inventory updates and improved scalability. Integrated third-party payment processing solutions, enabling secure transactions and increasing successful payment completion rates by 20%. Collaborated with cross functional teams including marketing, product management, data science, and participated in agile development sprints. Contributed to sprint planning, stand-ups, and retrospectives, ensuring smooth development workflows and alignment with business goals.