Alacia Williams

Built and operated an independent creative studio generating more than $300,000 in cumulative client revenue and delivering brand, apparel, and digital projects for more than 1,000 businesses. Led customer acquisition through content marketing, targeted outreach, paid and organic campaign creative, and e-commerce experiences. Directed brand identities, apparel collections, launch campaigns, and digital storefronts. Produced manufacturer-ready tech packs with technical flats, bills of materials, points of measure, construction methods, fabric and trim specifications, colorways, and artwork placements. Managed client engagements from discovery and proposals through pricing, scope negotiations, stakeholder review, production coordination, approvals, and delivery.

Created and launched direct-to-consumer apparel collections while directing product development, merchandising, marketing campaigns, online sales, inventory, and fulfillment. Secured product placements with established recording artists and expanded brand visibility through music videos and appearances in media including MTV and Complex.

Administered confidential patient records, registration and tracking data, and protected health information while maintaining accurate documentation in accordance with HIPAA requirements. Coordinated patient admissions and discharges, medical correspondence, and administrative reports, and facilitated information exchange among clinical personnel and surgical teams.