Led a high-performing creative department, delivering strategic, high-impact design solutions across multiple platforms including consumer packaging, sales collateral, point-of-sale materials, digital, social media, integrated campaigns, and trade show environments. Produced creative at scale under demanding timelines, supporting Exclusive Brands and Innovation & Growth initiatives across corporate branding and a growing CPG portfolio (CADIA, MadeWith, Wild Oats relaunch). Key Contributions: Implemented design and rebranding of 400+ SKUs across multiple brand portfolios Delivered high-visibility creative recognized for quality, effectiveness, and brand impact with national or global reach Consistently met aggressive deadlines despite limited resources and budget constraints Supported diverse business units and cross-functional initiatives Led strategy, design, and execution of major trade show environments Built and managed a high-performing design team and vendors, ensuring consistent, high-quality output My Super power is remaining nimble, pragmatic and game for equation.…

PAM SIMICH

Led a high-performing creative department, delivering strategic, high-impact design solutions across multiple platforms including consumer packaging, sales collateral, point-of-sale materials, digital, social media, integrated campaigns, and trade show environments. Produced creative at scale under demanding timelines, supporting Exclusive Brands and Innovation & Growth initiatives across corporate branding and a growing CPG portfolio (CADIA, MadeWith, Wild Oats relaunch). Key Contributions: Implemented design and rebranding of 400+ SKUs across multiple brand portfolios Delivered high-visibility creative recognized for quality, effectiveness, and brand impact with national or global reach Consistently met aggressive deadlines despite limited resources and budget constraints Supported diverse business units and cross-functional initiatives Led strategy, design, and execution of major trade show environments Built and managed a high-performing design team and vendors, ensuring consistent, high-quality output My Super power is remaining nimble, pragmatic and game for equation.…

Available to hire

Led a high-performing creative department, delivering strategic, high-impact design solutions across multiple platforms including consumer packaging, sales collateral, point-of-sale materials, digital, social media, integrated campaigns, and trade show environments. Produced creative at scale under demanding timelines, supporting Exclusive Brands and Innovation & Growth initiatives across corporate branding and a growing CPG portfolio (CADIA, MadeWith, Wild Oats relaunch).

Key Contributions:
Implemented design and rebranding of 400+ SKUs across multiple brand portfolios

Delivered high-visibility creative recognized for quality, effectiveness, and brand impact with national or global reach

Consistently met aggressive deadlines despite limited resources and budget constraints

Supported diverse business units and cross-functional initiatives

Led strategy, design, and execution of major trade show environments

Built and managed a high-performing design team and vendors, ensuring consistent, high-quality output

My Super power is remaining nimble, pragmatic and game for equation.

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Work Experience

Experience Creative Lead / Creative Lead (Kehe: Innovation & Growth / Exclusive Brands) at KeHE (Innovation & Growth / Exclusive Brands)
January 1, 2021 - January 1, 2026
Led a high-performing creative department delivering strategic, high-impact design solutions across consumer packaging, sales collateral, point-of-sale, digital/social, integrated campaigns, and trade show environments. Produced creative at scale under demanding timelines supporting Exclusive Brands and Innovation & Growth initiatives, including corporate branding and a growing CPG portfolio. Implemented and managed the design/rebranding of 400+ SKUs across multiple brand portfolios. Built and managed a design team and vendors to ensure consistent, high-quality output, and led strategy/design/execution for major trade show environments while meeting aggressive deadlines under limited resources and budget constraints.
Brand Chief / Marketing & Creative Director at HOKA ONE ONE (North America)
January 1, 2011 - January 1, 2012
Introduced, interpreted, managed, and applied founders’ vision into grassroots creative and marketing for launching an innovative running shoe in the North American market. Directed advertising and sales graphics from creative through execution; maintained brand integrity through product development with color trend and target-audience appeal. Developed marketing/creative/product strategies targeting women in running.
Creative Director & Marketing Strategist at PKS Creative
January 1, 2011 - Present
Provides marketing, brand development, creative strategy, and graphic design while managing and developing teams. Supports a range of clients across industries including scholarships, food/nutrition, entertainment/health, education, energy, finance, and technology, as well as agencies and engineering/university initiatives. Focuses on turning brand essence into practical, scalable execution and delivering brand and marketing directives through collaborative leadership.
Marketing & Creative Director at Newton Running (Boulder, CO)
January 1, 2008 - January 1, 2011
Developed, applied, and managed strategic marketing/brand/creative strategies and budget management systems for a fast-growing international running shoe company. Integrated media planning, advertising, events, sales, education programs, public relations, and online/social into grassroots marketing/branding efforts. Built and executed retailer programs including brand assets, point of purchase templates, advertising materials, and education content. Supported product development through trend research and creative thinking; implemented in-house design management systems and coordinated hiring/management of outside agencies and contractors/vendors.
Creative Director at L.A. Fairchild Denim Bar (Cardiff by-the-Sea, CA)
January 1, 2007 - January 1, 2008
Interpreted founder’s vision to develop and manage brand strategies for an upstart retail concept entering the premium denim market. Oversaw/directed store design, marketing, advertising, merchandising, and events, including management of outside agencies and vendors. Implemented design management systems aligned with operational, tactical, and strategic thinking to ensure consistent brand expression.
Creative Director at Pharmaca Integrative Pharmacy (Boulder, CO)
January 1, 2005 - January 1, 2008
Partnered with VP of Marketing to develop brand and marketing strategy during major growth (21-store national retail chain). Established brand continuity across interior architecture, corporate identity, marketing collateral, events, advertising, direct mail, catalog/newsletter, and store merchandising. Built, managed, and mentored a five-person creative department along with contractors and vendors. Branded and launched Pharmaca’s private-label skin care and related product lines (aromatherapy, chocolate, lip balm, hair/body care). Improved ROI by creating design management systems combining operational, tactical, and strategic thinking.
Creative Director (ICI/Publishing & Events) at Inside Communications Inc.: VeloNews, Inside Triathlon & Ski Racing magazines & VeloPress / VeloGear / VeloSwap (Boulder, CO)
January 1, 2001 - January 1, 2004
Hired to redirect and spearhead company-wide rebranding across B2B marketing materials and end-user consumer products to better reach target audiences with broader national/international appeal. Owned big-picture creative thinking, editorial collaboration, day-to-day design/production for three national magazines plus websites and book/catalog division, and managed events and marketing materials. Produced ~40 magazines per year and supporting marketing, circulation, event materials, special issues, advertorials, and more. Restructured, assembled, managed, and mentored a ten-person design/production/photography department, saving approximately $250,000 per year through cost efficiencies.
Art Director at Skiing Magazine (Boulder, CO)
January 1, 1997 - January 1, 2001
Redesigned and rebranded a premier snowsports magazine, increasing brand recognition and driving newsstand sales growth up to 10% over prior seasons. Led creative vision for ski fashion, gear, and editorial design, setting new visual direction and elevating publication presence. Ensured cohesive cross-channel brand integration across circulation, advertising, marketing, and digital platforms. Recruited, hired, managed, and mentored a four-person design team while overseeing freelance talent/contractors/vendors. Streamlined design/production/budget workflows to improve operational efficiency and cost management. Founded and directed the Times Mirror Art Directors’ Summit to support collaboration, professional development, technology adoption, and best-practice sharing.

Education

Bachelor of Fine Arts (BFA), Business/Advertising Minor at Wittenberg University
January 11, 2030 - July 24, 2026
Parsons School of Design at Parsons School of Design, Paris, France
January 11, 2030 - July 24, 2026

Qualifications

Fire Tree Method® Certified Creative Catalyst
January 11, 2030 - July 24, 2026

Industry Experience

Retail, Media & Entertainment, Education, Financial Services, Energy & Utilities, Non-Profit Organization, Consumer Goods, Professional Services, Healthcare