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I’m Michael Guberti, a strategy-driven Director of Marketing and freelance writer with 10 years of experience building both paid and organic marketing funnels for B2C and B2B brands. I’ve overseen campaigns that have generated roughly $90M in lifetime revenue across the businesses I’ve supported, and I’ve managed more than a million dollars in online advertising spend. I’m passionate about turning data into practical growth—whether that means improving SEO and local visibility, refining email marketing, strengthening reputation management, or using platforms like Google, Meta, Pinterest, TikTok, and others to reach the right audience. I also share what I learn through writing for industry publications and speaking at conferences, especially in the medical aesthetics and healthcare marketing space.…I’m Michael Guberti, a strategy-driven Director of Marketing and freelance writer with 10 years of experience building both paid and organic marketing funnels for B2C and B2B brands. I’ve overseen campaigns that have generated roughly $90M in lifetime revenue across the businesses I’ve supported, and I’ve managed more than a million dollars in online advertising spend. I’m passionate about turning data into practical growth—whether that means improving SEO and local visibility, refining email marketing, strengthening reputation management, or using platforms like Google, Meta, Pinterest, TikTok, and others to reach the right audience. I also share what I learn through writing for industry publications and speaking at conferences, especially in the medical aesthetics and healthcare marketing space.

Michael Guberti

Digital Marketer, SEO Expert, Content Producer, +3

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I’m Michael Guberti, a strategy-driven Director of Marketing and freelance writer with 10 years of experience building both paid and organic marketing funnels for B2C and B2B brands. I’ve overseen campaigns that have generated roughly $90M in lifetime revenue across the businesses I’ve supported, and I’ve managed more than a million dollars in online advertising spend. I’m passionate about turning data into practical growth—whether that means improving SEO and local visibility, refining email marketing, strengthening reputation management, or using platforms like Google, Meta, Pinterest, TikTok, and others to reach the right audience. I also share what I learn through writing for industry publications and speaking at conferences, especially in the medical aesthetics and healthcare marketing space.…I’m Michael Guberti, a strategy-driven Director of Marketing and freelance writer with 10 years of experience building both paid and organic marketing funnels for B2C and B2B brands. I’ve overseen campaigns that have generated roughly $90M in lifetime revenue across the businesses I’ve supported, and I’ve managed more than a million dollars in online advertising spend. I’m passionate about turning data into practical growth—whether that means improving SEO and local visibility, refining email marketing, strengthening reputation management, or using platforms like Google, Meta, Pinterest, TikTok, and others to reach the right audience. I also share what I learn through writing for industry publications and speaking at conferences, especially in the medical aesthetics and healthcare marketing space.

Available to hire

I’m Michael Guberti, a strategy-driven Director of Marketing and freelance writer with 10 years of experience building both paid and organic marketing funnels for B2C and B2B brands. I’ve overseen campaigns that have generated roughly $90M in lifetime revenue across the businesses I’ve supported, and I’ve managed more than a million dollars in online advertising spend.

I’m passionate about turning data into practical growth—whether that means improving SEO and local visibility, refining email marketing, strengthening reputation management, or using platforms like Google, Meta, Pinterest, TikTok, and others to reach the right audience. I also share what I learn through writing for industry publications and speaking at conferences, especially in the medical aesthetics and healthcare marketing space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Contributor / Writer at BreakingMed.org, Kaplan

January 1, 2025 - Present

Delivered digital marketing insights and contributed content as part of ongoing marketing education and professional publishing.

Contributor / Writer at Westchester Magazine

January 1, 2024 - Present

Provided actionable tactics to leverage digital marketing and social media for business success.

Contributor / Writer at National Institutes of Health, Plastic and Aesthetic Nursing Journal

January 1, 2022 - Present

Shared cutting-edge digital marketing strategies for medical aesthetics practices.

Digital Marketing Speaker

January 1, 2016 - Present

Delivers conference and panel presentations on digital marketing strategies. Speaker at industry and media events including the International Society of Plastic and Aesthetic Nurses (ISPAN) Conference, Vegas Cosmetic Surgery Conference, Westchester Magazine media panel event, and Fordham University.

Contributor / Writer at Westchester County and Fairfield County Business Journals

January 1, 2015 - Present

Shared insights into digital marketing and social media for businesses aiming to grow.

Freelance Writer

January 1, 2015 - Present

Write and publish marketing and social media insights for business audiences, including industry outlets covering digital marketing tactics for growth. Contribute thought leadership on strategy, platforms, and modern marketing approaches for a range of niches.

Freelancer Writer

January 1, 2015 - Present

Writes marketing-focused content and provides insights into digital marketing and social media tactics for business growth across multiple publications and healthcare/medical aesthetics outlets. Topics include current digital marketing strategy, social media best practices, and practical growth tactics for different business types.

Director of Marketing

January 1, 2015 - Present

Strategizes, develops, and manages paid digital marketing campaigns across Google, Meta, Pinterest, and TikTok. Also develops and runs email marketing campaigns, optimizes website and local SEO using Google Analytics insights, and implements reputation management strategies. Works independently and collaboratively across teams.