Principal UX and Product Designer at Planto Creative Solutions

Independent principal product/UX designer (part-time) supporting early stage teams on zero to one problems where the brief is still evolving. • Built a go-to-market platform for a US fintech entering the construction-sector FX market: positioning-led messaging, minimal-friction sign-up, onboarding, automated lifecycle email, and white-label FX product integration. • Rebuilt Chatsworth Communications’ website into a self-serve publishing platform (WordPress + ACF), enabling a small PR team to manage prioritisation, homepage curation, and pitch-focused page composition without developer dependency.

Principal UX and Product Designer at Previse

Principal product/UX designer in a seed to Series B supply-chain fintech, shaping and shipping end-to-end experiences across complex B2B workflows and high-density data. Partnered closely with Product, Engineering, and commercial teams across discovery, UX/UI, information design, analytics, and sales enablement. • Led end-to-end design for InstantAdvance (experimental revenue-based lending): acquisition funnel, minimal-friction application flows, and an open-banking integration across multiple accounts, mismatched endpoints, and statement-upload fallbacks; partnered on performance marketing and A/B testing. • Made novel payment concepts comprehensible to SME suppliers by combining research, language, and information design (e.g., pre-approval payments and clawback mechanics). • Designed and built high-density analytical interfaces and data visualisations in Omniscope to interrogate AP spend and evaluate process, programme opportunities, and performance for internal and external stakeholders. • Built SmartAccept in Sigma Computing: a data-driven sales enablement tool combining firmographic data and payment intelligence to help merchant-acquirer teams prioritise and approach suppliers; adopted and championed by users at a leading US merchant acquirer. • Designed and delivered a self-serve opportunity-size forecasting tool from scratch in Bubble.io to meet an urgent commercial need, then iterated after business QA.

Associate Director at Lab49

Specialist consultancy building bespoke capital markets trading products. Senior IC / player-coach and innovation lead on high-profile engagements across complex trading workflows and high-density data interfaces. • Built the London UX practice and value proposition from zero; recruited, mentored, and led a team of 18 designers while remaining hands-on across FX and commodities trading platforms (cash and options) for tier-one and tier-two global banks in the UK, USA, and Australia. • Led UX design for a SIMM margin-management consortium of global banks: used activity diagrams to understand margin calculation and developed UI concepts to identify breaks and issues across a multi-bank margin portfolio worth $1.2 trillion in annual obligations; subsequently transferred to an industry-owned entity for ongoing operation. • Redesigned a decade old commodities trading platform for a top five global bank, pioneering high density data visualisation to surface multi point market intelligence in minimal screen real estate. • Partnered with Ion Trading to adapt their platform to MiFID II OTC requirements across FX, IRS, and bonds, translating regulatory detail into clear workflows with subject-matter experts for an initial tier-one bank deployment.