Next availability:
February 9, 2026
I am Laura Andrea Plata Macías, an A&R-oriented creative leader specializing in artist development and repertoire curation. I translate artistic potential into focused, market-ready projects by defining sound identity, creative direction, and long-term positioning across music, technology, and digital ecosystems. I founded Laura Plata Music as a multidisciplinary creative platform, scouting and developing artists across pop, urban, jazz, rock, classical and experimental genres, shaping sound identity and artistic direction.
My work integrates vocal production, interpretative coaching, and voice-driven audio content for music and spoken-word formats (including voiceover). I apply voice and melodic decision-making to influence emotional perception, attention, and audience engagement, contributing to release strategy, synchronization potential, platform positioning, and sustainable artist growth. I collaborate cross-functionally with producers, marketers, and technologists, and I explore music technology and AI-driven approaches to creative projects, rights awareness, and cultural collaborations with institutions and NGOs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Italian
Intermediate
Spanish; Castilian
Fluent
Work Experience
Independent Music Director & Vocal Coach | Music Consultant at Laura Plata Music
November 1, 2020 - PresentFounded and lead Laura Plata Music as a multidisciplinary creative ecosystem focused on voice-driven music, artist development, and innovation. The platform integrates vocal coaching/production, songwriting, and music consulting with a strong curatorial vision. Spearheaded full-cycle vocal production across classical, jazz, pop, urban, and experimental genres, delivering authentic, release-ready performances. Mentored 50+ emerging artists, supporting vocal technique, performance readiness, and creative identity aligned with each artist's vision. Wrote and co-produced original tracks using analog and digital workflows, contributing to demos, live formats, and studio releases. Advised artists on repertoire, branding, and independent distribution (Spotify, YouTube). Curated collaborations connecting artists, producers, and institutions with high artistic standards. Served as vocal judge and certified cultural agent (Mincul), contributing to talent development through competitions and publ
Music Advisor & Vocal Coach at Academia Musical Decibeles
November 1, 2020 - October 6, 2025Designed and implemented an innovative project-based learning model, guiding students to create real-world music productions using professional recording equipment. Led creative composition and arrangement projects, empowering emerging talents to develop their musical identity and expressive potential. Developed and delivered engaging virtual curricula, ensuring high-quality learning across technical, interpretive, and creative dimensions. Directed and mentored vocal and instrumental ensembles, fostering collaboration and high-performance standards across genres.
Music Teacher & Vocal Coach at Colegio Colombo Británico
November 1, 2014 - October 6, 2025Trained students who achieved top-tier placements in regional vocal competitions. Designed and applied age-appropriate pedagogical strategies for early childhood and preadolescence, supporting cognitive and musical development. Served as judge and mentor in school-based music events and inter-institutional festivals, promoting talent and artistic growth.
Vocal Coach & Voice Teacher at Academia Musical Amadeus
November 1, 2016 - October 6, 2025Built a structured yet flexible learning environment using group classes, private sessions, and tech-based tools to enhance vocal technique and expression. Led composition and arrangement workshops, encouraging students to explore their own creative voice through original material. Adapted methods to individual needs, integrating digital tools and practice-based strategies to ensure a safe, engaging, and high-impact musical education.
Independent Music Director & Vocal Coach at Laura Plata Music
November 1, 2020 - PresentFounded and leads Laura Plata Music, a multidisciplinary ecosystem focused on voice-driven music, artist development, and innovation. Provides full-cycle vocal production across genres (classical, jazz, pop, urban, experimental); mentored over 50 emerging artists; wrote and co-produced original tracks; advised on repertoire, branding, and independent distribution; curates collaborations and cultural projects; serves as vocal judge and cultural agent.
Music Advisor & Vocal Coach at Academia Musical Decibeles
November 1, 2020 - October 6, 2025Designed and implemented project-based learning models; led creative composition and arrangement projects; developed virtual curricula; directed and mentored vocal and instrumental ensembles across genres; facilitated high-quality learning experiences.
Music Teacher & Vocal Coach at Colegio Colombo Británico
November 1, 2014 - October 6, 2025Traine d students who achieved top-tier placements in regional vocal competitions; designed age-appropriate pedagogical strategies for early childhood and preadolescence; judged and mentored in school events and inter-institutional festivals.
Vocal Coach & Voice Teacher at Academia Musical Amadeus
November 1, 2016 - October 6, 2025Built a structured yet flexible learning environment with group and private sessions; led composition and arrangement workshops; integrated digital tools to enhance vocal technique and expression; adapted methods to individual needs.
Independent Music Director & Vocal Coach at Laura Plata Music
November 1, 2020 - November 7, 2025Founded and lead Laura Plata Music as a multidisciplinary creative ecosystem focused on voice-driven music, artist development, and innovation. Spearheaded full-cycle vocal production across genres — classical, jazz, pop, urban, and experimental — delivering emotionally authentic, release-ready performances. Mentored over 50 emerging artists, supporting vocal technique, performance readiness, and creative identity aligned with each artist’s vision. Wrote and co-produced original tracks using analog and digital workflows, contributing to demos, live formats, and studio releases. Advised artists on repertoire selection, creative branding, and independent distribution (Spotify, YouTube, etc.), bridging artistic direction with market readiness. Curated collaborations and cultural projects by connecting artists, producers, and institutions with high artistic standards. Served as vocal judge and certified cultural agent (Mincul), contributing to talent development through competitions,
Music Advisor & Vocal Coach at Academia Musical Decibeles
November 1, 2020 - November 1, 2020Designed and implemented an innovative project-based learning model, guiding students to create real-world music productions using professional recording equipment. Led creative composition and arrangement projects, empowering emerging talents to develop their musical identity and expressive potential. Developed and delivered engaging virtual curricula, ensuring high-quality learning across technical, interpretive, and creative dimensions. Directed and mentored vocal and instrumental ensembles, fostering collaboration and high-performance standards across genres.
Music Teacher & Vocal Coach at Colegio Colombo Británico
November 1, 2014 - November 1, 2014Traine d students who achieved top-tier placements in regional vocal competitions. Designed and applied age-appropriate pedagogical strategies for early childhood and preadolescence, supporting cognitive and musical development. Served as judge and mentor in school-based music events and inter-institutional festivals, promoting talent and artistic growth.
Vocal Coach & Voice Teacher at Academia Musical Amadeus
November 1, 2016 - November 1, 2016Built a structured yet flexible learning environment using group classes, private sessions, and tech-based tools to enhance vocal technique and expression. Led composition and arrangement workshops, encouraging students to explore their own creative voice through original material. Adapted methods to individual needs, integrating digital tools and practice-based strategies to ensure a safe, engaging, and high-impact musical education.
Music Advisor & Vocal Coach at Academia Musical Decibeles
February 1, 2016 - November 1, 2020Designed and implemented an innovative project-based learning model, guiding students to create real-world music productions using professional recording equipment. Led creative composition and arrangement projects, empowering emerging talents to develop their musical identity and expressive potential. Developed and delivered engaging virtual curricula, ensuring high quality learning across technical, interpretive, and creative dimensions. Directed and mentored vocal and instrumental ensembles, fostering collaboration and high-performance standards across genres.
Vocal Coach & Voice Teacher at Academia Musical Amadeus
January 31, 2013 - October 31, 2016Built a structured learning environment using group classes, private sessions, and tech-based tools to enhance vocal technique and expression. Led composition and arrangement workshops, encouraging students to explore their own creative voice through original material. Adapted methods to individual needs, integrating digital tools and practice-based strategies to ensure a safe, engaging, and high-impact musical education.
Education
Masters degree jazz and modern music interpretation and composition at Universidad de la Rioja
October 1, 2022 - July 23, 2023Bachelor's Degree in Musical Arts with an Emphasis on Vocal Performance at Academia Superior de Artes de Bogotá (ASAB)
January 11, 2008 - December 6, 2011Master’s Degree in Jazz and Modern Music Performance & Composition at Universidad Internacional de La Rioja (Spain)
January 11, 2030 - February 6, 2026Bachelor’s Degree in Musical Arts (Vocal Performance) at Academia Superior de Artes de Bogotá (ASAB)
January 11, 2030 - February 6, 2026Qualifications
Google Certification: YouTube for Artists
January 1, 2025 - October 6, 2025Composition and Arrangements for Small Symphony Band Formats (Virtual Workshop)
August 1, 2023 - October 1, 2023Common Errors and Practical Solutions in Vocal Pedagogy (International Workshop)
February 1, 2022 - February 1, 2022Certificate in Basic Copyright and Related Rights
March 1, 2022 - June 1, 2022Music Educational Technology: Level 1
June 1, 2020 - October 6, 2025Music Educational Technology: Level 2
September 1, 2022 - October 6, 2025Music Production Specialization Course
January 1, 2022 - October 6, 2025YouTube for Artists
January 1, 2025 - October 6, 2025Composition and Arrangements for Small Symphony Band Formats
August 1, 2023 - October 6, 2025Common Errors and Practical Solutions in Vocal Pedagogy
February 1, 2022 - February 1, 2022Certificate in Basic Copyright and Related Rights
March 1, 2022 - June 1, 2022Music Educational Technology: Level 1
June 1, 2020 - June 1, 2020Music Educational Technology: Level 2
September 1, 2022 - September 1, 2022Music Production Specialization Course
January 1, 2022 - January 1, 2022Google YouTube Certification for Artists (in progress)
January 11, 2030 - January 19, 2026Google Data & Marketing Path — Launchpad (in progress)
January 11, 2030 - January 19, 2026Composition and Arrangements for Small Symphony Band Formats
August 1, 2023 - October 1, 2023Certificate in Copyright and Related Rights
January 11, 2030 - February 6, 2026Google YouTube Certification for Artists
January 11, 2030 - February 6, 2026Music Production Specialization — IME Colombia
January 11, 2030 - February 6, 2026Course in Music Production — Bellas Artes University
January 11, 2030 - February 6, 2026Course in Music Technology & Educational Innovation — Ministry of Culture & Universidad Sergio Arboleda
January 11, 2030 - February 6, 2026Industry Experience
Education, Professional Services, Other, Media & Entertainment, Non-Profit Organization, Government
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