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Seasoned Illustratir, Graphic and Human-centered UX/UI + Interface designer. My career has weaved through nearly every creative arena out there: Experiential 3D and Environmental, High-end Printing/Packaging, Design Boutique Studios, Global Advertising Agencies, Retail Performance, Marketing and Technology Companies, Digital, Web and Application Firms, Self-Employed + Entrepreneurial Work, In-House and Fractional Design Services. I make it my goal to provide the same exceptional service regardless of size of a budget or needs. I am passionate about my work and I want to share that passion with like-minded people and companies. Always learning and working to stay at the edge of technology advances while I remain tethered to traditional hand-crafted illustration and design. Always open to discussing a client or companies need, talking AI and the future state of design, or working up comps to sell that next proof-of-concept or big idea.…Seasoned Illustratir, Graphic and Human-centered UX/UI + Interface designer. My career has weaved through nearly every creative arena out there: Experiential 3D and Environmental, High-end Printing/Packaging, Design Boutique Studios, Global Advertising Agencies, Retail Performance, Marketing and Technology Companies, Digital, Web and Application Firms, Self-Employed + Entrepreneurial Work, In-House and Fractional Design Services. I make it my goal to provide the same exceptional service regardless of size of a budget or needs. I am passionate about my work and I want to share that passion with like-minded people and companies. Always learning and working to stay at the edge of technology advances while I remain tethered to traditional hand-crafted illustration and design. Always open to discussing a client or companies need, talking AI and the future state of design, or working up comps to sell that next proof-of-concept or big idea.

Patrick Hatfield

Graphic Designer, Book Illustrator, Album Art Designer, +7

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Seasoned Illustratir, Graphic and Human-centered UX/UI + Interface designer. My career has weaved through nearly every creative arena out there: Experiential 3D and Environmental, High-end Printing/Packaging, Design Boutique Studios, Global Advertising Agencies, Retail Performance, Marketing and Technology Companies, Digital, Web and Application Firms, Self-Employed + Entrepreneurial Work, In-House and Fractional Design Services. I make it my goal to provide the same exceptional service regardless of size of a budget or needs. I am passionate about my work and I want to share that passion with like-minded people and companies. Always learning and working to stay at the edge of technology advances while I remain tethered to traditional hand-crafted illustration and design. Always open to discussing a client or companies need, talking AI and the future state of design, or working up comps to sell that next proof-of-concept or big idea.…Seasoned Illustratir, Graphic and Human-centered UX/UI + Interface designer. My career has weaved through nearly every creative arena out there: Experiential 3D and Environmental, High-end Printing/Packaging, Design Boutique Studios, Global Advertising Agencies, Retail Performance, Marketing and Technology Companies, Digital, Web and Application Firms, Self-Employed + Entrepreneurial Work, In-House and Fractional Design Services. I make it my goal to provide the same exceptional service regardless of size of a budget or needs. I am passionate about my work and I want to share that passion with like-minded people and companies. Always learning and working to stay at the edge of technology advances while I remain tethered to traditional hand-crafted illustration and design. Always open to discussing a client or companies need, talking AI and the future state of design, or working up comps to sell that next proof-of-concept or big idea.

Available to hire

Seasoned Illustratir, Graphic and Human-centered UX/UI + Interface designer. My career has weaved through nearly every creative arena out there: Experiential 3D and Environmental, High-end Printing/Packaging, Design Boutique Studios, Global Advertising Agencies, Retail Performance, Marketing and Technology Companies, Digital, Web and Application Firms, Self-Employed + Entrepreneurial Work, In-House and Fractional Design Services.

I make it my goal to provide the same exceptional service regardless of size of a budget or needs. I am passionate about my work and I want to share that passion with like-minded people and companies. Always learning and working to stay at the edge of technology advances while I remain tethered to traditional hand-crafted illustration and design. Always open to discussing a client or companies need, talking AI and the future state of design, or working up comps to sell that next proof-of-concept or big idea.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

UX/UI HCD Consultant at Great Expressions Dental Centers (RightHire IT)

May 1, 2025 - Present

Onsite behavioral shadowing of dental practice workflows, conducting research interviews to uncover user needs, preferences, and pain points; evolving design system components to scale clinical workflows; prototyping and testing low- to high-fidelity designs in FIGMA/FIGJAM for advisory review and agile development.

UX/UI HCD Consultant at Great Expressions Dental Centers

May 1, 2025 - Present

Onsite dental practice behavioral shadowing and discovery to inform needs, likes/dislikes, workflows, and prototype directions for review and iteration.

UX/UI HCD Consultant – Clinical Workflow and Experience at Great Expressions Dental Centers

January 1, 2025 - January 1, 2026

Conducted user-centered service design research through clinical workflow shadowing and stakeholder interviews to define user behaviors, needs, and pain points. Translated findings into service blueprints, journey maps, and workflow models to improve system usability. Designed and iterated low- and high-fidelity prototypes in Figma within Agile sprint cycles. Led user testing and validation exercises to identify usability issues and improve workflow efficiency. Collaborated with product and engineering teams to prioritize features aligned to user needs and contributed to accessible design practices aligned to WCAG for inclusive clinical experiences.

Design Director - UX/UI HCD Consultant at Self-Employed / Freelance

July 1, 2024 - July 25, 2025

Personal contract design services between full-time roles, partnering with Premier Communications, Henry Ford Museum, Upper Deck/Fleer/Skybox (DC, Warner Brothers, Looney Tunes, DC Universe, Batman) under NDA for AI proof of concepts and AI iteration/process augmentation.

Design Director - UX/UI HCD Consultant at Freelance/Contract

July 1, 2024 - July 1, 2025

Personal contract design services between full-time contract employment: Premier Communications; Henry Ford Museum; Upper Deck Entertainment / Fleer / Skybox: DC, Warner Brothers, Looney Tunes, DC Universe, Batman; NDA: AI proof of concepts and AI iteration/augmentation.

Design Lead - UX Team at Gordian/Fortive

July 1, 2023 - July 1, 2024

Champion of Design Thinking & Emotional Design; Led UX strategy for SaaS platform evolution; Innovation partner driving design sprints to align public-facing website with cloud products; Managed UI, UX, and research teams; Onboarded an Interactive Designer; reinforced UX laws in first integrated cloud platform launch; Unified platform strategy consolidating stand-alone products into a seamless global platform.

Design Lead - UX and Experience Strategy at Gordian (Fortive)

January 1, 2023 - January 1, 2024

Led UX strategy for SaaS platform evolution, integrating UX strategy and research-driven design initiatives to align user needs with enterprise system transformation. Conducted user-centered service design research including clinical workflow shadowing and stakeholder interviews. Translated research into service blueprints, journey maps, and workflow models to improve system usability. Designed and iterated low- and high-fidelity prototypes in Figma for Agile delivery. Led user testing and validation to identify usability issues and improve workflow efficiency. Partnered with product and engineering teams to prioritize user-aligned features and contributed to accessibility practices aligned to WCAG. Also designed public-facing CMS-driven web pages aligned to the cloud platform experience, translating brand standards into scalable visual systems and components.

Senior Product Designer UX/UI - Digital Commerce Platform (DCP) at Thomson Reuters

June 1, 2021 - March 1, 2023

Expanded product design across eight business verticals; contributed to a 35% increase in digital conversions through iterative prototyping and A/B testing; Reduced time to delivery by 15% by refining workflows and sprint discovery; Led UX initiatives for Westlaw, Practical Law, and Checkpoint Edge; Drove a 40% increase in digital sales conversions and achieved 99% of new sales goals YTD; Implemented a Know Me content strategy to reduce cognitive load and improve personalization, increasing conversion and knowledge retention by 38%.

Senior Product Designer UX/UI (Digital Commerce Platform) at Thomson Reuters

January 1, 2021 - January 1, 2023

Performed usability testing and A/B testing to validate design decisions and improve digital product performance. Designed responsive web experiences across multiple enterprise platforms and business verticals. Used analytics (e.g., Google Analytics and behavioral data) to inform UX improvements and optimize conversion rates (+35%). Created user flows, wireframes, and prototypes to support iterative Agile development. Managed backlog, testing, and delivery in collaboration with cross-functional teams using Jira and Confluence.

Senior UX/UI Product Designer at Bayer Crop Science

May 1, 2020 - November 1, 2020

Agile & strategy-driven design aligning stakeholder needs, global user adoption, and business goals; Led qualitative and quantitative studies across desktop, mobile, and SaaS; Built a scalable design system bridging branded Bayer Crop Science apps with Salesforce Enterprise.

Design Director – UX/UI and Human-Centered Design Consultant at Freelance / Contract

January 1, 2020 - Present

Led UX/UI design efforts across enterprise and digital product engagements using human-centered design principles to improve usability and workflow efficiency. Collaborated with stakeholders through design reviews and iterative refinement of product direction. Produced wireframes, prototypes, and supporting UX artifacts to enable development teams.

Lead ACD / Senior Interactive UX/UI Designer at OneMagnify

June 1, 2012 - November 1, 2019

Built human-centered product development strategies for procurement, process flow, and digital-first product governance. Led creative teams (designers, producers, interns, developers) to improve process efficiency and UX expertise within agile environments. Collaborated with product leadership to create functional prototypes and design guidelines, enabling the latest front-end frameworks for tax and research software. Drove omni-channel marketing and usability solutions to improve engagement and conversions across CX, CRM, SaaS, and enterprise platforms.

Lead ACD/ Senior Interactive UX/UI Designer at OneMagnify

June 1, 2012 - November 1, 2019

Human-centered product development for procurement and process optimization; guided teams to deliver end-to-end solutions; enterprise-level product design across CX, CRM, SaaS, and related platforms; led multi-disciplinary teams and set design guidelines.

Lead UX/UI Designer / Associate Design Director at OneMagnify

January 1, 2012 - January 1, 2019

Designed and developed responsive web interfaces using HTML5, CSS3, and front-end frameworks. Created digital and marketing graphics for web, social media, and campaign deployments. Produced high- and low-fidelity UI designs and visual design systems aligned with brand and usability standards. Partnered with developers to implement pixel-accurate UI and scalable component libraries. Delivered end-to-end website design including layout, typography, color systems, and interaction design across multiple industries. Designed, managed, and deployed enterprise web experiences in Adobe Experience Manager (AEM), creating reusable templates and components for scalable CMS-driven delivery for Ford, Lincoln, and International Truck.

Director - Web Applications Design at E7 SOLUTIONS - ACCRETIVE SOLUTIONS

May 1, 2010 - December 1, 2011

Led web applications design within an agile, client-facing environment; aligned design solutions with business goals and technology roadmaps.

Creative Director – Design Consultant at FREELANCE CONSULTING MI-CA

January 1, 2010 - July 1, 2023

Freelance design leadership across various clients while balancing full-time opportunities; directed creative direction, user experience, and interaction design for diverse projects.

Creative Director – Design Consultant at Freelance Consulting

January 1, 2010 - July 1, 2023

Creative direction and design consultancy between full-time roles; engaged with multiple clients across MI-CA, delivering design leadership and scalable solutions.

Adjunct Faculty at College for Creative Studies

August 1, 2009 - August 1, 2010

adjunct faculty teaching design-related courses in Detroit, MI.

Lead Design Director – Interactive at CORE 3 SOLUTIONS

February 1, 2009 - May 1, 2010

Directed interactive design efforts; collaborated with cross-functional teams to deliver enterprise-grade UI and UX solutions.