Digital Content Director at YDM Thailand

Manage and lead a digital content team of 14, including designers, creative content specialists, content manager, and a senior design manager. Lead localization and provide English-first reporting. Drive always-on and campaign social projects across Facebook and TikTok (Always-On, Banner, Social Content Studio). Own digital strategy alignment with business goals, including market research, competitive analysis, performance measurement, and optimization via analytics. Lead content pitches for multiple brands and oversee digital advertising campaign concepting, development, and implementation to increase brand awareness, drive qualified traffic, and boost sales. Establish brand guidelines, messaging, and tone of voice. Achievement highlights: led a YDM Thailand x Kratingdaeng social campaign that won Thailand Influencer Award 2025 (Best Health & Sports Influencer Campaign) and upsold Omron on TikTok content, generating additional 2,607,500 THB in billing value.

Social Media Director at McCann Worldgroup

Lead a social media unit of 8 (social media managers, analyst, content writers, graphic designers, community manager). Provide consultancy and best-practice guidance to clients and serve as front-face for social planning. Own social media and KOL campaigns for clients including Red Bull (Energy Soda launch), Johnson & Johnson (Clean & Clear), Sanofi, and Kiehl's. Manage social platforms and content/KOL strategies for Hugo Boss (LINE OA), Kiehl's, Lactacyd, and Biotherm. Oversee content workflow from brief through design, scheduling, and publishing. Set KPIs (e.g., target likes/shares), leverage martech/analytics for real-time insights, and collaborate across disciplines for pitches and new business. Part of local planning team and SEA planning community; hire/supervise creatives and track performance metrics with reporting to management.

Head of Social at Baanploy School

Lead social for a family-owned business; implemented online education advisory and adapted to Covid-19 e-learning environment. Responsible for staff digital media training and supervision of departmental leads for online education strategy. Train and supervise IT and marketing teams for community management, content management, and ad optimization across platforms including Facebook Ads Manager, Google AdWords, and WordPress. Ideate and brief content and video-editing teams to create video content aligned with institutional values, and ensure communications on social platforms resonate with parents and kids.

Head Of Social at Primal

Lead and train a team of 14 including account managers, content strategists, content writers, KOL managers, and graphic designers. Ensure continuous digital/social growth for client businesses while meeting KPIs and development of business plans. Implement social-first culture with regular reviews, knowledge sharing, masterclasses, and tool experimentation. Build efficient systems to meet deadlines. Consult on bespoke social strategies for major pitches; provide recommendations beyond contracted work. Oversee reporting and presentations, analyze content opportunities to drive ROI, and manage KOL/influencer earned media. Prepare performance analysis reports and recommend optimizations; educate clients and keep them aligned with strategy and tactics.

Social Media Manager at Digitas Singapore

Social media management for Thai market based in Singapore for Disney Studios, Star Wars, and Marvel accounts, including ownership of Disney Thailand social platforms and community strategy. Project manage campaigns, create timelines, and ensure deadlines. Create global approved content calendar for IMAX and exhibitors. Provide weekly reports with monitoring insights and evolve local social strategies. Design and maintain content calendars with scripting and theme input. Ensure processes and guidelines are followed; conduct qualitative competitive analysis. Support regional social management on campaign development and lead company social activities.

Community Manager to Senior Community Manager (Promoted) at Starcom Mediavest Group

Managed Olay and P&G Thailand social communities. Represented Starcom TH at SEA Games 2015 war room hosted in Singapore (3.5 weeks) and participated in MCOT Radio 100.5FM interview about social media in SEA Games (aired 2015-06-17). Supported representation for LVMH Parfums Christian Dior Miss Dior campaign launch. Coordinated with P&G Thailand office twice weekly. Led and trained community managers; developed and implemented social strategies to increase online presence and marketing/sales efforts. Managed approved content and maintained consistent brand identity. Built relationships with regional brand ambassadors and influencers. Planned and developed monthly conversation calendars. Contributed to brainstorming, content creation, and development. Developed measurable community-building outreach strategies. Resolved community questions and conflicts; used analytics and social listening tools to measure and grow communities. Presented monthly KPI reporting, consumer insights, performa

Community Manager to Senior Community Manager (Promoted) at Starcom Mediavest Group (SMG)

Community management for Olay and P&G Thailand social platforms, including training and leading a small team of community managers. Represent agencies at SEA Games 2015 war room hosted in Singapore; interviewed by MCOT Radio. Support major brand initiatives including global campaign work for Louis Vuitton Moët Hennessy Parfums Christian Dior (Miss Dior). Manage approved content, ensure consistent brand identity, build relationships with ambassadors/influencers, and develop monthly conversation calendars. Conceptualize measurable community-building outreach strategies and campaigns; resolve community questions and conflicts. Use analytics and social listening to measure effectiveness and present monthly KPI reporting and consumer insights to brand teams. Developed content for P&G CSR accounts including Sharing Happiness & #Heforshe. Achievement: November 2015 P&G UBA and consideration hit record highs for Olay; Olay delivered 100 IYA in first half (first time in 5 years).

Marketing Associate (Animated Storyboards) at Animated Storyboards

Support South Korea and Japan markets, assist Bangkok and Singapore. Manage and monitor company Asia Pacific website and produce analytic reports. Create social media marketing strategies (Facebook content, YouTube videos, website). Update prospective/returning clients' projects, bids, and CRM information. Recommend online media aligned to audience and objectives; build relationships with agencies/clients in Asia Pacific. Lead on a short 3D illustrated cinematics demo for Asia (briefing, follow-up, review).

Online Marketing Roles (Creative Marketing & Online Marketing) at Meko Clinic

Permanent/cosmetic arts consultant and YouTube/beauty blogger. Increased revenue via online marketing from 2,500,000 to 4,700,000 within 6 months using Google AdWords, banners, and Facebook activities. Participated in development of online marketing programs for Meko clients. Organized 'Meko Makeover' project with partners such as True and Dodeden; managed promotional strategy, company website, and online promotions; conducted online research and reported findings to project leaders/clients.

YouTuber/Blogger (Influencer) at Stylehaul, Inc.

Created beauty/makeup videos and managed/published YouTube channel and Facebook page (LilPloy) for Thai and international audiences. Achieved 1M+ YouTube views and 15K+ Facebook followers. Analyzed video performance and created strategies to increase views and subscribers. Managed own beauty/makeup website. Advertised beauty products and reviews that supported increased sales for Luxola, Madam Glam, Hana Collagen, JOA, Four Women Beauty Complex, and Pretty lens.