Vana Bašić

Strategic designer focused on branding & digital experiences.

I am Vana Bašić, an experienced art director and UX/UI designer working across branding, visual systems, spatial storytelling, and digital experience design. With a background in digital cultural platforms, mobile applications, editorial and layout design, and multilingual interface adaptation, I bring a multidisciplinary perspective to every project.

My work bridges strategy and design, translating complex ideas into clear visual languages and intuitive user experiences. Through my PLUMP Studio, I develop brand identities, digital products, and communication systems for cultural institutions, organizations, and creative projects. My approach blends user-centered design with accessibility-minded visuals, building cohesive brand ecosystems and meaningful experiences that connect with diverse audiences.