Available to hire
I am a high-impact producer with 10+ years of experience specializing in end-to-end production of digital media, video podcasts, and brand storytelling. With a Master’s in Journalism and a technical mastery of Adobe Creative Suite and other tools, I focus on translating complex projects into engaging, high-quality content that drives audience growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Creative Producer at Holding Space Films
March 1, 2015 - PresentSenior Creative Producer responsible for leading digital-first production, shaping narrative structure, coordinating post-production teams, managing budgets and schedules, and ensuring on-time delivery of online video content for branding, education, and social media.
Producer at Agentic Digital Media
December 1, 2010 - November 30, 2012Full-time producer (12/2010–11/2012) returning as contract producer in 2014; produced digital and transmedia content; led creative research and editorial development; coordinated cross-functional teams.
Associate Producer at Agentic Digital Media
January 1, 2014 - PresentAssociate Producer on the award-winning Battle Castle transmedia project; contributed creative research and editorial development; helped launch multi-platform projects.
Generative Journalist (Impact-Focused Content Producer) at AXIOM News
June 1, 2013 - PresentConducted in-depth interviews and investigative research to uncover compelling narratives; translated complex subjects into accessible stories; aligned with broader communications objectives.
Associate Producer at Salama Films
May 1, 2012 - PresentSupported development and production of Wajd: Songs of Freedom, leading research, proposal development, and grants strategy; editorial development and story structuring.
Creative Producer | Videography & Post-Production at Holding Space Films
March 1, 2015 - PresentFilm and edit video content from concept through final delivery, including social media videos, brand storytelling pieces, interviews, speakers and educational content across digital platforms. Direct founders, speakers, and subject-matter experts on camera, helping them feel comfortable and confident while capturing authentic performances. Execute full post-production workflows including editing, audio clean up, color correction, motion graphics, and exports optimized for social media and digital campaigns. Edit and adapt content for social platforms including Instagram, TikTok, and YouTube, producing multiple versions optimized for platform pacing, hooks, and engagement. Collaborate closely with clients and marketing teams to translate creative briefs into shot lists, storyboards, and video concepts aligned with brand voice and campaign goals.
Associate Producer at Salam Films
May 1, 2012 - April 30, 2013Facilitated development and production of Wajd: Songs of Freedom, a feature documentary exploring Sufi music and cultural identity. Led research, proposal development, and grant strategy. Liaised with collaborators, funders, and external partners to maintain production momentum and clarity. Contribute to editorial development and story structuring.
Video Producer - Multimedia Production at Holding Space Films
March 1, 2015 - PresentOversee video and multimedia content production from concept through delivery, translating creative ideas into structured productions with clear timelines, budgets, crews, and post-production workflows. Lead shoot planning and on-set execution across multiple concurrent projects, coordinating directors, cinematographers, editors, talent, and vendors to ensure efficient production and high-quality creative output. Design and implement production systems and workflows that improve efficiency, communication, and consistency across content production. Collaborate with founders, creators, and marketing teams to shape content that aligns with brand voice, audience needs, and digital distribution across social and marketing channels.
Education
Master of Journalism at Toronto Metropolitan University
January 1, 2008 - March 17, 2026MBS, Journalism at York University
January 1, 2003 - March 17, 2026Master of Psychology at Adler Graduate Professional School
January 11, 2030 - September 1, 2022Master of Journalism at Toronto Metropolitan University
January 11, 2030 - September 1, 2008Honours B.S., Psychology at McMaster University
January 11, 2030 - January 1, 2003Master of Journalism at Toronto Metropolitan University
January 1, 2008 - December 1, 2010Honours B.Sc., Psychology at McMaster University
January 1, 2003 - December 1, 2007Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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