Strategic marketing professional with 6+ years of experience driving revenue growth and client success across programmatic, retail media, and integrated digital channels. Proven track record of managing $1M+ portfolios, leading cross-functional initiatives, and translating complex data into clear, actionable strategies. Known for building strong client relationships, identifying growth opportunities, and driving product adoption.

Pemiri Merel

Strategic marketing professional with 6+ years of experience driving revenue growth and client success across programmatic, retail media, and integrated digital channels. Proven track record of managing $1M+ portfolios, leading cross-functional initiatives, and translating complex data into clear, actionable strategies. Known for building strong client relationships, identifying growth opportunities, and driving product adoption.

Available to hire

Strategic marketing professional with 6+ years of experience driving revenue growth and client success across programmatic, retail media, and integrated digital channels. Proven track record of managing $1M+ portfolios, leading cross-functional initiatives, and translating complex data into clear, actionable strategies. Known for building strong client relationships, identifying growth opportunities, and driving product adoption.

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Language

Spanish; Castilian
Fluent

Work Experience

Account Manager at GOODWAY GROUP
July 1, 2024 - March 1, 2026
Managed a portfolio of 10–15 SMB and agency clients driving $1M–$1.5M+ in annual programmatic media spend within The Trade Desk reseller program. Developed and executed account growth plans across channels (CTV, Display, Video, Native, DOOH, Audio) to expand client investment and platform adoption. Led end-to-end client onboarding and enablement, improving time-to-launch and product usage through structured training and ongoing strategic guidance. Delivered data-driven performance insights and optimization recommendations to improve reach, efficiency, and outcomes. Advised clients across healthcare, e-commerce, B2B, non-profit, auto, and CPG; aligning media strategies to business goals and driving long-term retention and expansion. Partnered cross-functionally with Sales, Trading, Ad Ops, and external vendors (LiveRamp, Foursquare, Magnite, Octane11) to enhance capabilities and improve client outcomes at scale. Built scalable resources (training materials, best practices, office ho
Senior Account Executive at RISE INTERACTIVE
September 1, 2023 - June 1, 2024
Served as primary contact for healthcare and energy clients, managing digital marketing execution. Developed integrated media strategies across programmatic, paid social, and search campaigns. Presented performance insights and recommendations to stakeholders.
Client Service Manager at NIELSEN
April 1, 2022 - August 1, 2023
Managed partnership with Snap Inc. and delivered competitive intelligence insights. Led growth strategy for Nielsen’s DaaS products, contributing to $15M+ in revenue. Conducted outreach to generate new business opportunities.
Account Management Specialist at EPSILON DIGITAL MARKETING SOLUTIONS
August 1, 2019 - March 1, 2022
Executed 100+ digital campaigns for the Ulta Digital Management Partnership Program. Collaborated with sales teams to develop media plans. Strengthened relationships with brand partners, converting several into direct Epsilon clients.
Public Relations Associate at ALDI USA
November 1, 2018 - August 1, 2019
Supported national marketing campaigns with major publications, including Good Housekeeping.

Education

Bachelor of Arts in Economics at University of Wisconsin – Madison
January 11, 2030 - July 1, 2018
Certificate: Chicano/a and Latino/a Studies at University of Wisconsin – Madison
January 11, 2030 - April 13, 2026

Qualifications

Certificate: Chicano/a and Latino/a Studies
January 11, 2030 - April 13, 2026

Industry Experience

Healthcare, Consumer Goods, Non-Profit Organization, Retail, Media & Entertainment, Professional Services

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