Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Pollyana Gomes Melo, a marketing strategist with 5+ years of experience building D2C brands, spanning brand repositioning, performance marketing, CRM, and full-funnel content strategy. I turn consumer insights into measurable growth and enjoy collaborating with cross-functional teams to deliver results. I'm currently pursuing a Master's in Artificial Intelligence for Business to deepen data-driven marketing skills, focusing on analytics, experimentation, and AI-powered customer experiences.…I'm Pollyana Gomes Melo, a marketing strategist with 5+ years of experience building D2C brands, spanning brand repositioning, performance marketing, CRM, and full-funnel content strategy. I turn consumer insights into measurable growth and enjoy collaborating with cross-functional teams to deliver results. I'm currently pursuing a Master's in Artificial Intelligence for Business to deepen data-driven marketing skills, focusing on analytics, experimentation, and AI-powered customer experiences.

Pollyana Gomes Melo

Marketing Strategist, Growth Marketer, Marketing Automation Specialist, +5





I'm Pollyana Gomes Melo, a marketing strategist with 5+ years of experience building D2C brands, spanning brand repositioning, performance marketing, CRM, and full-funnel content strategy. I turn consumer insights into measurable growth and enjoy collaborating with cross-functional teams to deliver results. I'm currently pursuing a Master's in Artificial Intelligence for Business to deepen data-driven marketing skills, focusing on analytics, experimentation, and AI-powered customer experiences.…I'm Pollyana Gomes Melo, a marketing strategist with 5+ years of experience building D2C brands, spanning brand repositioning, performance marketing, CRM, and full-funnel content strategy. I turn consumer insights into measurable growth and enjoy collaborating with cross-functional teams to deliver results. I'm currently pursuing a Master's in Artificial Intelligence for Business to deepen data-driven marketing skills, focusing on analytics, experimentation, and AI-powered customer experiences.

Available to hire

I’m Pollyana Gomes Melo, a marketing strategist with 5+ years of experience building D2C brands, spanning brand repositioning, performance marketing, CRM, and full-funnel content strategy. I turn consumer insights into measurable growth and enjoy collaborating with cross-functional teams to deliver results.

I’m currently pursuing a Master’s in Artificial Intelligence for Business to deepen data-driven marketing skills, focusing on analytics, experimentation, and AI-powered customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

French

Beginner

Spanish; Castilian

Intermediate

Work Experience

Marketing & Operations Manager at Lume – Direct-to-Consumer Activewear Brand

October 1, 2023 - Present

Led CRM implementation and full automation integrating Zoppy (WhatsApp/Email), Nuvemshop, and Meta Ads, doubling customer retention and increasing ROAS by over 50% in 90 days. Designed onboarding, win-back, and cross-sell journeys with segmentation and A/B testing. Built dashboards to monitor campaign KPIs such as CAC, conversion rates, and LTV. Managed all marketing and growth operations, collaborated across tech, creative, support, and logistics teams to streamline operations and enhance user experience. Reduced manual work by implementing API integrations and documented scalable systems using Notion and shared playbooks.

Head of Marketing & Brand Strategy Delivery at Lume

January 1, 2023 - December 31, 2025

Led full brand repositioning with a premium, community-first narrative; built a Zapier-based CRM infrastructure with segmentation and automated email/WhatsApp flows; conducted 10+ A/B tests across 30+ lifecycle campaigns; managed a 3-person content team (video editor, social media, designer) delivering 15–25 assets per week; collaborated with partners and suppliers; supported acquisition and retention through promotional campaigns; analyzed customer feedback and order data to inform ongoing optimization.

Marketing & Operations Associate at Lume

January 1, 2022 - December 31, 2023

Led the brand repositioning from Mina to Lume, redefining concept, visual identity, and premium community-first narrative; improved product-to-consumer cohesion across 7 collections/7 launches and strengthened brand differentiation in Espírito Santo, Brazil.

Marketing Assistant

January 1, 2021 - December 31, 2021

Supported brand positioning and digital marketing execution across multiple client accounts; gained exposure to creative strategy, content production, and campaign coordination.

Marketing & Operations Associate at Saudável

January 1, 2022 - December 31, 2022

Led full brand repositioning (Mina → Lume), redefining concept, visual identity and premium community-first narrative; built CRM from scratch using Zoppy; implemented segmentation and automated email/WhatsApp flows; ran 10+ A/B tests across 30+ lifecycle campaigns; designed 7 campaigns per launch and improved product-to-communication coherence; supported acquisition and retention through promotional campaign testing and data-informed decisions; generated high-intent demand spikes during drops.

Marketing & Operations Associate at Saudevl

January 1, 2022 - December 31, 2022

Led full-brand repositioning (Mina → Lume), redefining concept, visual identity, and premium community-first narrative; improved product-to-consumer communication across 7 collections/7 launches; built CRM from scratch using Zoopy, implemented segmentation and automated email/WhatsApp flows; ran 10+ A/B tests across 30+ lifecycle campaigns and achieved measurable reactivation and repeat-purchase uplift.