Eliza Polonik

Led and optimized multi-channel growth strategies, built cross-functional teams, and aligned media strategies with business objectives. Drove KPI improvements across industries and implemented long-term growth initiatives.

Managed full-funnel digital advertising campaigns for a diverse range of industries; led pacing, forecasting, and reporting on media budgets up to $150K/month, ensuring cost-efficient allocation and maximum ROI; designed and launched data-driven growth initiatives, incorporating A/B testing, audience segmentation, and retargeting strategies to improve ad performance; developed and executed business strategies for 182 companies enabling entry and growth in the Canadian market; trained and mentored junior team members in ad platform management, campaign analysis, and performance reporting.

Led inbound/outbound outreach, improved lead generation by 20%, streamlined processes to boost operational efficiency by 15%, and collaborated with cross-functional teams to align with business goals.