Eliza Polonik

Head of Strategic Marketing and Development at West Ventures Corp. (in partnership with Anyvisa Services Corp.)

Led and optimized multi-channel growth strategies, built cross-functional teams, and aligned media strategies with business objectives. Drove KPI improvements across industries and implemented long-term growth initiatives.

Head of Strategic Marketing and Development at CurrentInvest Ventures Corp. (partnering with Anyvisa Services Corp.)

Managed full-funnel digital advertising campaigns for a diverse range of industries; led pacing, forecasting, and reporting on media budgets up to $150K/month, ensuring cost-efficient allocation and maximum ROI; designed and launched data-driven growth initiatives, incorporating A/B testing, audience segmentation, and retargeting strategies to improve ad performance; developed and executed business strategies for 182 companies enabling entry and growth in the Canadian market; trained and mentored junior team members in ad platform management, campaign analysis, and performance reporting.

Marketing & Business Development Coordinator at West Ventures Corp. (in partnership with Anyvisa Services Corp.)

Led inbound/outbound outreach, improved lead generation by 20%, streamlined processes to boost operational efficiency by 15%, and collaborated with cross-functional teams to align with business goals.

Marketing & Business Development Coordinator at IN WEST VENTURES CORP.

Led multi-channel marketing strategies, including Google Ads and social media campaigns, resulting in a 35% increase in visibility and a 30% growth in enrollments; Optimized the company website for user experience and conducted traffic analysis using Google Analytics to boost campaign performance; utilized Google Analytics and Google Tag Manager to track user behavior and improve conversion rates.

Sales Representative at TELUS

Proactively engaged with prospective and existing customers through tailored outreach, driving lead generation and contributing to growth in a competitive market; managed client relationships and supported sales targets through structured outreach and follow-up.