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I’m Laurelyn Ponder, a freelance digital marketing specialist focused on tactical, data-driven solutions that help brands grow, engage, and convert across digital channels. I bring expertise in SEO, social media, email marketing, paid media, and content creation to deliver high-impact campaigns tailored to each client’s goals. I enjoy producing videos, graphics, and copy optimized for platforms like LinkedIn, Instagram, Facebook, X, and TikTok, and I manage full-funnel programs using tools such as HubSpot, WordPress, Google Analytics, and SEMrush. I work with startups, small businesses, and marketing teams to elevate brand presence, increase visibility, and convert traffic into leads through agile, results-oriented execution. I balance audience behavior with brand messaging to create cohesive digital storytelling across channels.…I’m Laurelyn Ponder, a freelance digital marketing specialist focused on tactical, data-driven solutions that help brands grow, engage, and convert across digital channels. I bring expertise in SEO, social media, email marketing, paid media, and content creation to deliver high-impact campaigns tailored to each client’s goals. I enjoy producing videos, graphics, and copy optimized for platforms like LinkedIn, Instagram, Facebook, X, and TikTok, and I manage full-funnel programs using tools such as HubSpot, WordPress, Google Analytics, and SEMrush. I work with startups, small businesses, and marketing teams to elevate brand presence, increase visibility, and convert traffic into leads through agile, results-oriented execution. I balance audience behavior with brand messaging to create cohesive digital storytelling across channels.

Laurelyn Ponder

Content Strategist, Marketing Strategist, Brand Strategist, +3

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I’m Laurelyn Ponder, a freelance digital marketing specialist focused on tactical, data-driven solutions that help brands grow, engage, and convert across digital channels. I bring expertise in SEO, social media, email marketing, paid media, and content creation to deliver high-impact campaigns tailored to each client’s goals. I enjoy producing videos, graphics, and copy optimized for platforms like LinkedIn, Instagram, Facebook, X, and TikTok, and I manage full-funnel programs using tools such as HubSpot, WordPress, Google Analytics, and SEMrush. I work with startups, small businesses, and marketing teams to elevate brand presence, increase visibility, and convert traffic into leads through agile, results-oriented execution. I balance audience behavior with brand messaging to create cohesive digital storytelling across channels.…I’m Laurelyn Ponder, a freelance digital marketing specialist focused on tactical, data-driven solutions that help brands grow, engage, and convert across digital channels. I bring expertise in SEO, social media, email marketing, paid media, and content creation to deliver high-impact campaigns tailored to each client’s goals. I enjoy producing videos, graphics, and copy optimized for platforms like LinkedIn, Instagram, Facebook, X, and TikTok, and I manage full-funnel programs using tools such as HubSpot, WordPress, Google Analytics, and SEMrush. I work with startups, small businesses, and marketing teams to elevate brand presence, increase visibility, and convert traffic into leads through agile, results-oriented execution. I balance audience behavior with brand messaging to create cohesive digital storytelling across channels.

Available to hire

I’m Laurelyn Ponder, a freelance digital marketing specialist focused on tactical, data-driven solutions that help brands grow, engage, and convert across digital channels. I bring expertise in SEO, social media, email marketing, paid media, and content creation to deliver high-impact campaigns tailored to each client’s goals. I enjoy producing videos, graphics, and copy optimized for platforms like LinkedIn, Instagram, Facebook, X, and TikTok, and I manage full-funnel programs using tools such as HubSpot, WordPress, Google Analytics, and SEMrush.

I work with startups, small businesses, and marketing teams to elevate brand presence, increase visibility, and convert traffic into leads through agile, results-oriented execution. I balance audience behavior with brand messaging to create cohesive digital storytelling across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Brand / Digital Marketing Consultant at Starting Social Studios

January 1, 2025 - Present

Directs content development and social media management across Instagram, Facebook, LinkedIn, and TikTok using data-driven content calendars; aligns brand voice with audience engagement trends to elevate digital presence and increase organic reach by leveraging platform-specific algorithms and emerging content techniques. Executes lead generation and client acquisition strategies through targeted outreach campaigns, optimized landing pages, and analytics tools, driving measurable increases in qualified leads and conversions while expanding brand visibility across digital channels using SEO best practices and CRM platforms. Manages vendor partnerships and media relations efforts by cultivating strong relationships with stakeholders, coordinating press releases, and facilitating brand-aligned media coverage to support business development, customer satisfaction, and cohesive brand representation across external communications. Oversees invoicing, payroll administration, and payment proce

Brand / Digital Marketing Associate at Knowledge Systems and Research (KS&R)

January 1, 2025 - October 22, 2025

Led cross-functional editorial operations by developing and managing content calendars, scheduling campaigns, and maintaining consistent brand messaging across platforms using WordPress, HubSpot, and CRM tools, while driving engagement through content planning, campaign execution, and multichannel publishing. Crafted high-impact digital content by writing and editing SEO-driven web articles, marketing collateral, and email communications; collaborated with internal teams to align messaging, improve conversion rates, and publish thought leadership assets using CMS platforms while applying keyword optimization and UX writing techniques. Designed comprehensive social media strategies across LinkedIn, Instagram, X, and Facebook by managing content pipelines, leveraging trend analysis, and tracking KPIs with Excel and platform-specific analytics; applied insights from A/B testing and sentiment analysis to adjust post timing and creative direction to increase user engagement. Delivered actio

Social Media / Marketing Specialist Internship at Power Move Marketing

January 1, 2024 - October 22, 2025

Spearheaded end-to-end social media campaign execution across TikTok, Instagram Reels, YouTube Shorts, and Facebook, crafting high-performing short-form video content and graphics with Canva and CapCut that boosted follower growth by aligning with current trends, audience preferences, and platform algorithms to maximize brand visibility. Directed content strategy and editorial planning by maintaining structured social media calendars, scheduling cross-platform posts, and managing audience engagement across LinkedIn, X (formerly Twitter), Facebook, and Instagram to foster consistent brand voice, increase organic reach, and strengthen customer relationships through timely interactions. Leveraged data analytics platforms such as Meta Insights, YouTube Studio, and Google Analytics to track campaign KPIs, assess audience behavior, and recalibrate tactics in real-time, resulting in increased click-through rates and enhanced content relevance across target demographics by adapting to evolving

Social Media and Marketing Intern at Retensa

January 1, 2023 - October 22, 2025

Drove digital marketing initiatives by managing SEO-optimized content creation, leveraging Google Analytics, and utilizing social media analytics to boost cross-platform visibility. Drove significant increases in organic traffic, audience engagement, and lead generation while aligning with data-driven growth objectives across digital channels. Executed comprehensive branding and multichannel campaigns to elevate market presence and customer perception. Developed targeted content approaches, led cross-functional brand initiatives, and applied on-page/off-page SEO to expand reach, amplify customer loyalty, and strengthen competitive positioning across paid and organic media efforts. Created PR strategies and media relations programs that positioned the brand as a credible industry authority. Engaged with media outlets, coordinated press releases, and harnessed social platforms to build trust, increase follower base, and drive brand narrative while supporting customer acquisition and rete

Public Relations Intern at Bolt PR

January 1, 2021 - October 22, 2025

Developed and executed comprehensive public relations plans, including crafting and pitching compelling stories for clients across various media outlets nationwide, utilizing Cision for media list generation. Spearheaded social media marketing initiatives by analyzing emerging trends to create innovative strategies. Conducted extensive research on industry expositions and identified calculated opportunities for client representation, establishing alignment with broader marketing goals. Seamlessly managed the submission of award applications, significantly boosting clients' profiles and achieving recognition in their respective fields. Integrated traditional public relations tactics with digital marketing needs by creating and maintaining a robust online presence for clients. This approach involved strategizing content distribution across social media platforms to optimize reach and influence, coupled with continuous monitoring and adaptation to digital trends