Hi, I’m Pooja Rani. I’m a results-driven Senior SEO Specialist with 6+ years of hands-on experience building data-driven SEO strategies to boost organic traffic, search visibility, and conversions. I collaborate with cross-functional teams to design and implement SEO programs that deliver measurable growth. I excel in technical SEO, on-page and off-page optimization, keyword research, and content strategy across diverse industries. I stay up-to-date with search engine algorithms and industry trends, and I’m dedicated to delivering measurable business growth for growth-focused teams.…

Pooja Rani

Hi, I’m Pooja Rani. I’m a results-driven Senior SEO Specialist with 6+ years of hands-on experience building data-driven SEO strategies to boost organic traffic, search visibility, and conversions. I collaborate with cross-functional teams to design and implement SEO programs that deliver measurable growth. I excel in technical SEO, on-page and off-page optimization, keyword research, and content strategy across diverse industries. I stay up-to-date with search engine algorithms and industry trends, and I’m dedicated to delivering measurable business growth for growth-focused teams.…

Available to hire

Hi, I’m Pooja Rani. I’m a results-driven Senior SEO Specialist with 6+ years of hands-on experience building data-driven SEO strategies to boost organic traffic, search visibility, and conversions. I collaborate with cross-functional teams to design and implement SEO programs that deliver measurable growth.

I excel in technical SEO, on-page and off-page optimization, keyword research, and content strategy across diverse industries. I stay up-to-date with search engine algorithms and industry trends, and I’m dedicated to delivering measurable business growth for growth-focused teams.

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Skills

Experience Level

Ahrefs
Expert
GA4
Expert
Off-Page
Expert
On-Page
Expert
Screaming Frog
Expert
SEMrush
Expert
SEO
Expert
WordPress
Expert
Yoast
Expert
JavaScript
Expert
Moz
Expert
HTML5
Expert
Google Ads
Expert
Looker Studio
Expert
HubSpot
Expert
Copywriting
Expert
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Language

English
Fluent

Work Experience

Sr. SEO Expert at Backup Infotech
September 1, 2025 - September 1, 2025
Conducted website audits to fix technical, on-page, and spammy backlink issues. Collaborated with developers to resolve Core Web Vitals and performance issues. Implemented SEO strategies, boosting organic traffic and rankings. Optimized landing pages & product listings for higher CTR and conversions. Enhanced local SEO with GMB optimization, citations & location pages. Increased visibility via structured data & rich snippets. Set up GA4, GSC, Looker Studio & GTM for advanced tracking. Led off-page SEO, including link building, broken link outreach & social engagement.
SEO Executive at Digital Care Agency, Mohali
August 1, 2020 - August 1, 2020
Executed on-page SEO: keyword research, meta/heading tags, content optimization. Built high-quality backlinks through outreach & guest posting. Supported clients with reporting and performance insights.
SEO Executive at Converzent Technology, Mohali
May 1, 2019 - May 1, 2019
Gained hands-on experience in website audits, keyword planning & SEO tools. Assisted in link-building and content optimization projects.
Sr. SEO Expert at Backup Infotech
September 30, 2025 - September 30, 2025
Conducted website audits to fix technical, on-page, and spammy backlink issues. Collaborated with developers to resolve Core Web Vitals and performance issues. Implemented SEO strategies, boosting organic traffic and rankings. Optimized landing pages & product listings for higher CTR and conversions. Enhanced local SEO with GMB optimization, citations & location pages. Increased visibility via structured data & rich snippets. Set up GA4, GSC, Looker Studio & GTM for advanced tracking. Led off-page SEO, including link building, broken link outreach & social engagement. PPC keyword research and campaign management.
SEO Executive at Digital Care Agency
August 31, 2020 - August 31, 2020
Executed on-page SEO: keyword research, meta/heading tags, content optimization. Built high-quality backlinks through outreach & guest posting. Supported clients with reporting and performance insights.
SEO Executive at Converzent Technology
May 1, 2019 - May 1, 2019
Gained hands-on experience in website audits, keyword planning & SEO tools. Assisted in link-building and content optimization projects.
SEO Executive at Digital Care Agency
August 1, 2020 - August 1, 2020
Executed on-page SEO: keyword research, meta/heading tags, content optimization. Built high-quality backlinks through outreach & guest posting. Supported clients with reporting and performance insights.

Education

Add your educational history here.

Qualifications

B.Tech, Computer Science & Engineering
January 1, 2016 - January 1, 2019
Diploma, Computer Science & Engineering
January 1, 2011 - January 1, 2014
B.Tech in Computer Science & Engineering
January 1, 2016 - January 1, 2019
Diploma in Computer Science & Engineering
January 1, 2011 - January 1, 2014
B.Tech in Computer Science & Engineering
January 1, 2016 - January 1, 2019
Diploma in Computer Science & Engineering
January 1, 2011 - January 1, 2014

Industry Experience

Software & Internet, Professional Services

Skills

Experience Level

Ahrefs
Expert
GA4
Expert
Off-Page
Expert
On-Page
Expert
Screaming Frog
Expert
SEMrush
Expert
SEO
Expert
WordPress
Expert
Yoast
Expert
JavaScript
Expert
Moz
Expert
HTML5
Expert
Google Ads
Expert
Looker Studio
Expert
HubSpot
Expert
Copywriting
Expert
See more