Pooja Rani

Available to hire

Hi, I’m Pooja Rani. I’m a results-driven Senior SEO Specialist with 6+ years of hands-on experience building data-driven SEO strategies to boost organic traffic, search visibility, and conversions.

About

Hi, I’m Pooja Rani. I’m a results-driven Senior SEO Specialist with 6+ years of hands-on experience building data-driven SEO strategies to boost organic traffic, search visibility, and conversions. I collaborate with cross-functional teams to design and implement SEO programs that deliver measurable growth.

I excel in technical SEO, on-page and off-page optimization, keyword research, and content strategy across diverse industries. I stay up-to-date with search engine algorithms and industry trends, and I’m dedicated to delivering measurable business growth for growth-focused teams.

  • Joined November 2025

Industry experience

  • Software & Internet
  • Professional Services

Work experience· 7 roles

Sr. SEO Expert · Backup InfotechSep 2025 – Sep 2025 · 1 mo

Conducted website audits to fix technical, on-page, and spammy backlink issues. Collaborated with developers to resolve Core Web Vitals and performance issues. Implemented SEO strategies, boosting organic traffic and rankings. Optimized landing pages & product listings for higher CTR and conversions. Enhanced local SEO with GMB optimization, citations & location pages. Increased visibility via structured data & rich snippets. Set up GA4, GSC, Looker Studio & GTM for advanced tracking. Led off-page SEO, including link building, broken link outreach & social engagement. PPC keyword research and campaign management.

Sr. SEO Expert · Backup InfotechSep 2025 – Sep 2025 · 1 mo

Conducted website audits to fix technical, on-page, and spammy backlink issues. Collaborated with developers to resolve Core Web Vitals and performance issues. Implemented SEO strategies, boosting organic traffic and rankings. Optimized landing pages & product listings for higher CTR and conversions. Enhanced local SEO with GMB optimization, citations & location pages. Increased visibility via structured data & rich snippets. Set up GA4, GSC, Looker Studio & GTM for advanced tracking. Led off-page SEO, including link building, broken link outreach & social engagement.

SEO Executive · Digital Care AgencyAug 2020 – Aug 2020 · 1 mo

Executed on-page SEO: keyword research, meta/heading tags, content optimization. Built high-quality backlinks through outreach & guest posting. Supported clients with reporting and performance insights.

SEO Executive · Digital Care AgencyAug 2020 – Aug 2020 · 1 mo
SEO Executive · Digital Care Agency, MohaliAug 2020 – Aug 2020 · 1 mo
SEO Executive · Converzent TechnologyMay 2019 – May 2019 · 1 mo
SEO Executive · Converzent Technology, MohaliMay 2019 – May 2019 · 1 mo

Certifications and awards· 6

B.Tech, Computer Science & Engineering2016 – 2019
Diploma, Computer Science & Engineering2011 – 2014
B.Tech in Computer Science & Engineering2016 – 2019
Diploma in Computer Science & Engineering2011 – 2014

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