Hi, I'm Pooja Shah, an SEO expert with over 4 years of experience in boosting organic visibility and engaging users for niche websites. I specialize in on-page and technical SEO, content optimization, and regional keyword targeting, particularly in industries like property rental and student housing. I thrive working independently on remote projects, leveraging tools like Google Search Console, Yoast, and SEMrush to deliver tangible results. I am passionate about using UX-aware SEO strategies to enhance website performance and user experience. With a strong record of increasing web traffic and search rankings, I enjoy collaborating with clients and developers to resolve technical issues and implement effective SEO practices that meet the unique needs of each market.

Pooja Shah

Hi, I'm Pooja Shah, an SEO expert with over 4 years of experience in boosting organic visibility and engaging users for niche websites. I specialize in on-page and technical SEO, content optimization, and regional keyword targeting, particularly in industries like property rental and student housing. I thrive working independently on remote projects, leveraging tools like Google Search Console, Yoast, and SEMrush to deliver tangible results. I am passionate about using UX-aware SEO strategies to enhance website performance and user experience. With a strong record of increasing web traffic and search rankings, I enjoy collaborating with clients and developers to resolve technical issues and implement effective SEO practices that meet the unique needs of each market.

Available to hire

Hi, I’m Pooja Shah, an SEO expert with over 4 years of experience in boosting organic visibility and engaging users for niche websites. I specialize in on-page and technical SEO, content optimization, and regional keyword targeting, particularly in industries like property rental and student housing. I thrive working independently on remote projects, leveraging tools like Google Search Console, Yoast, and SEMrush to deliver tangible results.

I am passionate about using UX-aware SEO strategies to enhance website performance and user experience. With a strong record of increasing web traffic and search rankings, I enjoy collaborating with clients and developers to resolve technical issues and implement effective SEO practices that meet the unique needs of each market.

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Work Experience

Freelance SEO Expert at Remote Project – Property Management Site
December 31, 2024 - July 25, 2025
Conducted SEO audits of a student housing site to identify ranking and performance issues. Integrated localized keywords relevant to the student housing and rental market. Optimized on-page content, metadata, and site structure to improve engagement and search visibility. Utilized Yoast and Google Search Console to monitor performance and resolve technical SEO issues. Delivered a final report outlining recommendations and ranking results.
Digital Marketing Specialist at BT Web Group
June 30, 2025 - July 25, 2025
Managed SEO and content strategies for niche rental platforms. Conducted technical audits and implemented improvements for faster indexing and better click-through rates. Developed landing pages with SEO best practices tailored to real estate and housing sectors. Produced performance dashboards using GA4 and SEMrush insights.
SEO & Content Analyst at iQlance Solutions
November 30, 2023 - July 25, 2025
Optimized on-page SEO for client sites in the construction and housing niche. Conducted keyword gap analysis and implemented ranking strategies for local queries. Collaborated with developers to implement SEO fixes in WordPress and custom-built websites.

Education

Bachelor of Engineering at Gujarat Technological University
January 1, 2014 - December 31, 2018

Qualifications

Google Analytics Certification
January 1, 2022 - December 31, 2022
SEO Toolkit – SEMrush Academy
January 1, 2023 - December 31, 2023
Digital Marketing Strategy – Great Learning
January 1, 2023 - December 31, 2023

Industry Experience

Real Estate & Construction, Professional Services