Social Media Manager | Content Strategy & Community Growth I manage end-to-end social media—monthly content calendars, brand-aligned posts, scheduling, and publishing. I handle community engagement, track performance through detailed reports, and collaborate with marketing & design teams to drive consistent growth in reach and engagement.…

Pooja Aggarwal

Social Media Manager | Content Strategy & Community Growth I manage end-to-end social media—monthly content calendars, brand-aligned posts, scheduling, and publishing. I handle community engagement, track performance through detailed reports, and collaborate with marketing & design teams to drive consistent growth in reach and engagement.…

Available to hire

Social Media Manager | Content Strategy & Community Growth
I manage end-to-end social media—monthly content calendars, brand-aligned posts, scheduling, and publishing. I handle community engagement, track performance through detailed reports, and collaborate with marketing & design teams to drive consistent growth in reach and engagement.

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Skills

Experience Level

Leadership
Expert
HubSpot
Expert
GA4
Intermediate
Google Ads
Intermediate

Language

English
Fluent

Work Experience

Social Media Manager at Purple Studio Hub
February 1, 2023 - Present
Prepared monthly content calendars, scheduled and published brand-aligned social media content. Handled community engagement by responding to comments and messages. Creating performance report to monitor growth in reach, engagement, and follower count. Collaborated with marketing and design teams to support campaigns and maintain consistent branding.
Customer Success Manager at INC (Programmatic Advertising, Adtech)
July 1, 2022 - January 31, 2023
Managed and optimized client campaigns to drive revenue growth; maintained relationships with clients and publishers to deliver Demand Partner solutions; collaborated remotely from USA.
Publisher Development at Z1 Media (Programmatic Advertising, Adtech)
February 1, 2019 - September 1, 2019
Onboarded and served as the main point of contact for 100+ publishers using HubSpot; delivered solutions for VD O AI product; analyzed website performance using GA to increase traffic volume and revenue by 15%.
Customer Success Manager at BMTG Advisors (Fintech)
December 1, 2020 - March 1, 2022
Managed accounts and processed loan applications for 500+ clients; upsell and cross-sell loan opportunities for housing using FNMA and Freddie Mac guidelines.

Education

MBA - Marketing & Communication at IILM University
July 1, 2018 - July 1, 2020
BCA - Computer Science at Trinity Institute of Professional Studies, IPU
July 1, 2014 - July 1, 2017
MBA - Marketing & Communications at IILM University
July 1, 2018 - July 1, 2020
BCA - Computer Science at Trinity Institute of Professional Studies, IPU
July 1, 2014 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Social Media Management of The Tile House

    Delivered 30+ content pieces/month (Reels, posts, and stories) with consistent posting

    Increased overall engagement by ~40% through strategic reel-led content

    Improved average reach by ~45% with optimized content planning

    Achieved ~20% organic follower growth month-over-month

    Boosted profile visits by ~30%, leading to higher inquiry intent

    Increased saves & shares by ~25% using educational and before–after content

    Maintained 95% comment & DM response rate with timely community management

    Strengthened brand consistency and visual identity across the profile